Strong backlash against network television
screening test promotions

Amy Robach When ABC reporter Amy Robach got a mammogram on TV, and the results led her to announce that she would have bilateral mastectomy surgery, I had strongly mixed feelings.  First, sympathy for what she was going through.  But, secondly, disappointment in how the network used its national media platform - as has been done so many times before - to promote advocacy statements that were simply not supported by evidence.  So I wrote about it, and now many other women with breast cancer and many who treat women with breast cancer have written in agreement.
This followed by just a few days NBC's prostate cancer screening promotion featuring Matt Lauer and Al Roker of the Today Show getting digital rectal exams - a segment ridiculed by a parody on The Colbert Report.  As Jon Stewart and Stephen Colbert often do, this segment educated while hammering home the folly in some media screening messages. 
Colbert's prostacular

Other items you should know about:
  • The Milwaukee Journal Sentinel's new "Deadly Delays" series - about the nation's newborn screening system and how delays in the processing of blood samples taken at birth may be harmful to babies who are born with various genetic disorders.
Doctor (123456789) - a parody/spoof of the Tommy Tutone song Jenny (867-5309)
  • Paul Raeburn's analysis of news coverage about the discovery of a "new" knee ligament - a discovery, he wrote, that was "amazing, except for one little detail, a detail so trivial I'm embarrassed to bring it up: It isn't true." Sometimes journalists don't seem to read the studies they are reporting on.   
Gary Digest photo
Gary Schwitzer
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