November 2016


ADV logo

A Message From Our President

In This Issue

Officers and
Board of Governors


Matt Rubin
1st VP
Franklin Park Mall 

2nd VP
Cooper-Smith Advertising
419.470.5900 x18
Cuttlefish Graphics

Spectrum Reach 

President's Advisory Council:
Louisville Title
Aramark Uniform Services
5th District AAF Executive Board Member:

Executive Director:
office:  419.866.4199
cell:  419.260.9572

Board of Governors:
Gallon, Takacs, Boissoneault & Schaffer Co., L.P.A.

The University of Toledo
Harbor Behavioral Health

Toledo Museum of Art
419.255.8000 x7428
Impact Products, LLC
419.841.2891 x313


H.O.T. Graphic Services
419.242.7000 x365
The Blade
The Blade in Education
The Ability Center

Calendar of Events:      

Saturday, November 5

The Internship Event 
Hilton Garden Inn, Perrysburg

Friday, November 11 
The Summit Show
Hilton Garden Inn, Perrysburg

Thursday, November 17 
AdHOLEinONE - Indoor Golf
Fore Golfers, Airport Hwy.

Wednesday, December 7 
Our Favorite Things
Hilton Garden Inn, Perrysburg

Friday, January 6 
ADDY Collection
Mad Ave Collective


for more club information, visit:

Who Am I?

My place of birth is:
The original St. Luke's Hospital which was located on Robinwood in the Old West End. It's now an arboretum! 

My hobbies are:  
I'm in a band, sing and play guitar, and we have released two CD's and two Christmas EP's. 

The last good book I read was: 
Miracles Happen by Richard Weiss 

My oddest habit is: 
Buying and saving too many cookbooks. 99% of the time I go online for a recipe! 

Device I couldn't live without: 
My greatest accomplishment outside my profession: Without question, raising my two (now grown) children.   
The reason I got into advertising/marketing:
One of my first jobs was at The Toledo Museum of Art, where I ran a small printing press. I was inspired and immersed in the culturally rich, artistic environment and it led me to this great and wonderful industry. 
Biggest influences on me professionally:
My boss, Craig Roberts, and the talented creative community I work with in this town. 
My greatest unfulfilled ambition is:
to finish the book I've started writing.   
When nobody's looking, I like to:
talk to my dogs as if they understand every word! (They just might!) 
The one thing I really want the world to know about me:
I believe there are no limitations to dreaming and creating the life you visualize. 
Best thing about being an AAF Toledo member:
AAF has been a wonderful resource not only for networking and learning, but also for experiencing the creative energy that is present at so many group activities and events. I'm so grateful for being a part of this group since 1982!    

I am:

Ellen Pizza
Director of Marketing
Commerce Paper & Supply

  You are an AAF Member 


Your membership to
AAF Toledo
entitles you to be a
member of the
American Advertising Federation (AAF).

This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts.


 Click HERE
to receive industry SmartBriefs.



Quick Links:


Matt Rubin
AAF Toledo President

AAF Toledo is excited to announce a big step forward for our organization:
Online event registration and payment is now live and available for all AAF Toledo events through!
The need to implement this program was identified and prioritized by the Board at our summer retreat and we're thrilled to celebrate achieving this goal with our membership today. The initiative was spearheaded by Melanie Dunn, Katelin Reinhart, and AAF Executive Director, Patty Schoepf with the assistance of Madhouse as our website design agency.  We are grateful for their service, leadership, and can-do attitude. We think online registration and payment will increase the effectiveness of our online marketing efforts as well as allow our organization to better utilize our Executive Director's time and wonderful talents.
It's now easier than ever to reserve your spot at superb upcoming events like The Summit Show, AdHOLEinONE and our monthly luncheons. We invite all members to register for their next AAF Toledo event by visiting today!


The Summit Show
Friday, November 11
RSVP by 11/9

Friday, November 11
Hilton Garden Inn, Perrysburg
Parlors ABC

park in back of hotel for conference room access

Tom Cole will interview an exciting lineup of guests who will share their stories of turning ideas into success:

Brian Rood - Master Artist for Disney & Lucas Films and Comicon Featured Artist

Dennis Hopson - Retired NBA player, inducted into Ohio State Basketball Hall of Fame, educator and philanthropist

Erika Rapp - Registry Bistro, award winning executive chef and restaurateur, one of Michael Symon's Top 5 Ohio Chefs

Nicole Khoury - Lead singer of Arctic Clam and founder of Project iAm

Julie Rubini - Author of Hidden Ohio and Missing Millie Benson and founder of Claire's Day

7:30-9:00 a.m.

Registration, Trade Show & Breakfast Buffet - Visit booths and network with The Summit Show guests, sponsors and other audience members while enjoying a tasty breakfast buffet prepared by the Hilton Garden Inn culinary staff.  Everyone in attendance will receive a raffle ticket for a chance to win a gift basket.

9:00-11:00 a.m.

The Summit Show hosted by Tom Cole - Tom will interview five successful regional business people to share their motivational stories and their secrets to reaching the pinnacle of their respective industries while doing what they really love.  Tom will also engage the audience with trivia questions and prizes.

reservations are required and needed by
Wednesday, November 9

promotional ad

The Internship Event
Saturday, November 5

Hilton Garden Inn, Perrysburg
  Saturday, November 5
Registration, Continental Breakfast, and Professional Connections
Panel Discussion
Portfolio Workshop

AAF Toledo, Press Club of Toledo and PRSA Northwest Ohio are once again joining forces with the University of Toledo College of Arts and Letters and Bowling Green State University School of Media and Communication to present The Internship Event for regional college students.

for more information, visit:

Thursday, November 17

Thursday, November 17

  7350 Airport Hwy.

4:00 p.m. food & cash bar

9 hole scramble
5/team (7 team maximum - 35 golfers)

Team registration:  $200/5-person team
Individual registration:  $45/person

mail in team registration and sponsorship opportunities 

for more information, visit:

complete by November 21

we value your feedback
please complete our club survey

2016-2017 Silver Medal Award Nominations
submit by November 28

Silver Medal
We're looking for candidates for the 2016-2017 Silver Medal Award. Your help is needed by submitting a name of an advertising professional you feel should be considered for this most prestigious award.
To help in guiding your nomination of a person who has made outstanding contributions to the advertising profession, please review the list of prior Silver Medal Recipients and necessary criteria.
The nomination committee (past 3 Silver Medal Award recipients) may not know your nominee, so please provide AS MUCH INFORMATION AS POSSIBLE.
Please return nomination form to the AAF Toledo Office by: Monday, November 28.
Your thoughtful and prompt response will be greatly appreciated.

Our Favorite Things
Wednesday, December 7

for more information, visit:  Our Favorite Things


American Advertising Awards - ADDYs
deadline to enter - January 6

Collection/Drop Off for print entries:  Friday, January 6 between 1:00-4:00 at Mad Ave Collective, 1600 Madison Avenue, 2nd Floor, Toledo, OH  43604 - bring paperwork and payment

Website and Electronic entries are submitted through the AAF software. Deadline is Friday, January 6 at 4:00 p.m. 

Cost - Members:

$75 Campaign

$60 Single


Cost - Non-Members:

$110 Campaign

$95 Single


Cost - Student:

$35 Campaign & Single





save the date

ADDY Awards Show

Thursday, February 23

The Valentine Theatre 

The Blade Holiday Parade
November 12

The 29th annual Blade Holiday Parade, presented by Taylor Automotive Family, will step off at 10 a.m. in downtown Toledo. The parade will extend its route this year through the Warehouse District. It begins at the corner of North Summit and Jefferson streets, turning left onto Adams Street and making its way to Huron Street, going left to Lafayette Street, left again on St. Clair Street, and finishing at Monroe Street.
( map of route

The Otsego High School teen who starred on this summer's season of America's Got Talent will be the grand marshal for this year's Blade Holiday Parade on Nov. 12.

Calysta Bevier, a cancer survivor from Grand Rapids who advanced to the semifinal round, will preside over the parade and then perform holiday songs at the Kris Kringle Village in Hensville Park immediately following the parade.  There will also be lots of fun children's activities, food concessions, mascots, photo booth and vendors.
Caly Cares Foundation will be kicking off their Toy Drive which will give toys to Toledo Childrens Hospital.  Bring a toy and enjoy some great entertainment. 

Welcome New Members


Athena Cocoves
Adams Street Publishing

Tom Van Wingen
The HandleBar Toledo, LLC

2016-2017 Membership Renewals

Not a member?
contact Patty with questions at 419.866.4199

American Advertising Federation
Member News - October 2016

AAF Toledo Blog

How to Submit a Guest Blog Post to AAF Toledo
The ideal length for a post is between 850 and 1,000 words and must not have been previously published.
Come up with a great idea. To be considered, AAFTOL blog topics should be related to advertising, marketing and communications. Write something that you would want to read yourself.
Send a proposal. Send a brief proposal to Please do not send the full article. Keep it brief: a tentative headline; two or three sentences explaining what the blog will be about; and one sentence saying why you are qualified to write it. Based on this proposal AAFTOL will let you know within three business days whether to submit the article.
Write with the reader in mind. Writing for the web is different from writing for print. The best way to organize the piece is to start with a brief set-up that hooks the reader. Then organize the rest in segments. Assume the reader is busy and has a short attention span. Short paragraphs and headings within the article make it easier to read.
Include a brief bio at the top. Your name; the name of your company (with a link to your website); and if you've written a book relevant to the article, the title of that book with a link to the Amazon page or to your website if the book is available for sale there. If you tweet, please indicate that, and include a link to your Twitter profile page.
Submit the completed article. Please submit your final version by pasting into the body of an e-mail, or attach it as a Microsoft word document. Your submission will be reviewed by AAFTOL editorial board. If we have any questions, comments or concerns, we will contact you.
What happens next? AAFTOL will acknowledge receipt of the blog within 24 hours, and let you know within a week whether it has been accepted for publication. If it is, AAFTOL reserves the right to edit the article, including changes in the text, subheads and headline, to improve readability and maximize web traffic.

Job Opportunities

Get a Job!


Do you need a job? Have a job opening you'd like to fill?

AAF Toledo has the answer.


Free online job postings are just one of the benefits we offer to our members and the community.  Go to Careers to find all the current job postings.  It's that easy!


Employers - need a new staffer? Just contact Patty at the AAF Toledo office and she'll post your ad on our Career Opportunities page. Instead of advertising your job to the general public and getting dozens of resumes from unqualified individuals, you can speak directly to your target audience - the advertising and marketing professionals of the creative community we serve.


For more information on Career Opportunities, contact Patty at the AAF Toledo office by calling 419.866.4199, or send your ad and contact information to




About AAF Toledo


AAF Toledo, formerly the Advertising Club of Toledo, is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials.  The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.    


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