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Did you receive the Corporate
University program catalog? |
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Why
the Opinions of Employees Matter
by
Marshall Hill, Research Associate
In
today's economy, it might be easy to discount metrics such as
employee satisfaction and commitment, but one might want to think
twice before taking such a position. Leaving for another position
is not the only way employees can affect the bottom line. Research
has shown that satisfied employees are more committed to their job
resulting in better attendance, decreased tardiness, decreased
turnover, better performance and improved productive behaviors.
These positive employee behaviors may be enough for some to accept
the importance of employees' opinions, but others might be saying
"show me the money" or "what does this mean for my
organization."
In
this light, current studies across different industries have
reported that employee satisfaction influences customer
satisfaction and the financial bottom line of an organization. For
example, a 2009 study of the healthcare industry linked quality
human resource practices to employee satisfaction, process
performance, customer satisfaction and organizational financial
performance. This study is particularly enlightening given the fact
that process performance can be a matter of life or death in the
healthcare industry.
In
another study conducted over a two-year period of 306 retail store
managers, 1,615 employees and 57,656 customers, a relationship was
shown between store manager satisfaction, employee satisfaction,
customer satisfaction and the dollar amount spent per customer. The
results of this study demonstrate the chain of affect that an
individual employee can have in affecting the bottom line of an
organization.
What
does this mean for your organization? Employee satisfaction is not
a metric that should only be examined when it is convenient; it
should be regularly monitored and reacted to as if the bottom line
depended on it.
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Employee
Opinion Survey
The Corporate University would like to offer you a new,
"no-cost" research tool that may be of interest to you and your
colleagues. The goal of this survey is to provide you with
information about your workplace environment and culture. The
Employee Opinion Survey has six questions and takes only two
minutes to complete.
For a preview of the survey, please click here: Employee Opinion Survey.
If you are interested in deploying this tool within your
organization, please contact me (330.244.3505; kbaxter@kent.edu), Lillian (330.244.3514) or Julie (330.244.3515).
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Ohio
Company offers Advanced Training in Restoration
Management

Violand
Management Associates (VMA), in association with The Corporate
University, Kent State University at Stark, is pleased to offer a
diploma in Restoration Project Management, designed specifically
for project managers, estimators, project coordinators and
owner/operators of disaster restoration companies.
Topics
covered in the program include supervisory skills and time
management, damage assessment, estimating, customer service, legal
issues, understanding insurance policies and handling cash
flow, among others.
The
Restoration Project Management Program is scheduled to begin on
Jan. 10 at Kent State University at
Stark in North Canton. Those interested should begin the
application process by contacting VMA at 800-360-3513
or info@violand.com; the program is limited to 25
participants.
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Entrepreneurial Programs
The Corporate University, in partnership with the Small Business
Development Center, is offering a new and unique learning
opportunity for all forward-thinking entrepreneurs.
During two interactive programs, you will have the opportunity to
join other local entrepreneurs in frank and provocative discussions
about managing your strong suits to build a professional
organization designed for growth and smooth succession planning --
now and in the important future.
These
facilitator-driven sessions are designed for determined,
participating entrepreneurs willing to begin thinking in a new
dimension, while taking into account an entrepreneur's ever-present
desire to achieve important business objectives, and financial and
personal freedoms.
For
more information, please click here:
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Online
Survey Services
Do you want
to know what your customers or employees are thinking? Have
you thought about the need for a survey, but were unsure about
doing it yourself or thought professional research services were
out of your budget? Our research team will design and implement an
online survey based upon your goals and needs. Your results will be
provided in an easy-to-understand report allowing you to make
data-driven decisions.
From customer satisfaction to
employee engagement to public opinion, we can deliver a customized
online survey via your website, email database or even your
Facebook page. Pricing is affordable at $125 per-question/item
(minimum $1,000.00). If you would like additional information about
our online survey services, please contact Marshall (330.244.3530).
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We look
forward to learning with you soon.
Sincerely,
Kelli
Baxter, Director
The Corporate University
Kent State University at Stark

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