Mary Furlong & Associates Newsletter
November 2017
In This Issue
Aging2.0 OPTIMIZE November 14 - 15
AARP Caregiving Summit
*NEW* Accounting Company from WAHVE
Sandra Hughes: Business Coach
Registration Open! Boomer Summit 2018
National Family Caregivers Month
Reports and News of Interest
Upcoming Events
Quick Links
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Aging2.0 OPTIMIZE November 14 - 15

Have you reserved your space for the Aging2.0 OPTIMIZE conference yet? Join us this week!

Mary Furlong is moderating the following session at the conference:

Caregiving: "Driving Innovations to Equip the Caregiver"
Nov 15, 10:00AM
You will learn 1) success stories and lessons learned on creating a local ecosystem for caregiving entrepreneurship and finding the right community collaborations to sustain and grow new companies and products; 2) the role of caregivers within care teams and their potential ability to improve clinical outcomes for care recipients, including how caregivers have been successfully "activated" as members of care teams and how technology has augmented their impact; and 3) how wearable, mobile device and passive technologies can be used to improve communication among older adults and family caregivers while significantly easing the burden on caregivers.

David Inns, CEO, GreatCall
Monica Stynchula, Co-Founder, Caregiver Accelerator, CEO, REUNIONCare
William McIvor, EVP & Chief Development Officer, Seniorlink
AARP Family Caregiving Summit Live Stream
AARP is working to make the big responsibilities of family caregivers a little bit easier.  That's why they are hosting an executive summit focused on family caregiving on December 12th and you are invited to join via live stream!
Senator Susan Collins (R-ME) and Senator Tammy Baldwin (D-WI) will join to talk about policies that work for family caregivers.  Experts and industry leaders will examine the challenges family caregivers encounter while providing care, searching for help, and beyond.  Sheila Marcelo, CEO of, Chief Science Officer Shahram Ebadollahi at IBM Watson Health, and Secretary of Veterans Affairs David Shulkin are among the distinguished guest speakers scheduled to take part in the summit.
Audience input will help shape the next phase of action. Caring for a loved one will never be easy, but together the assembled group will identify opportunities to reduce the unnecessary complications and obstacles that currently face family caregivers. 

Check here for more information leading up to the event and to access the live stream on December 12th. 

*NEW* Accounting Company from WAHVE

MFA client Work At Home Vintage Experts (WAHVE) announced this month their plans to expand their service to a new accounting company. WAHVE Accounting will provide services for businesses in many industries who are in need of an accounting professional. Learn more here

Sandra Hughes: Business Coach and Strategist
Are you a solopreneur or small business owner who could use a coach to help you find clarity about issues like consistent revenue or your customer niche? Are you facing difficult choices or a transition that will have a profound impact on your business and your life? Contact Sandra for a Complimentary Clarity Call ( ) to talk about what is going on in your business and life and how she can help you resolve it. Sandra is a coach and strategist who can help you find solutions you may not see on your own.


Registration Open for 2018 Boomer Summit!
MFA's work with our clients over the past year has helped us determine a framework for looking at the Longevity Marketplace. Our clients are succeeding by doing distribution deals with senior housing communities, home care companies, non-profit organizations and with small business organizations.

We have seen some companies grow from $2 million to $20 million using Facebook and Google marketing strategies. Additionally, state and country strategies have been impactful including deals for Medicare and Medicaid reimbursement and deals with Health Ministers globally.

Don't forget to mark your calendar for the  2018 What's Next Boomer Business Summit which will take place in conjunction with the American Society on Aging's Annual Conference

Topics this year include:
  • Intergenerational Marketing
  • Investors in the Boomer, Senior & Caregiver Market: Angels, Social Impact, Corporate and Venture
  • Voice-Enabled Technology Trends
  • Aging-in-Place Business Ecosystem
  • Selling and Scaling in the Longevity Marketplace

The Boomer Summit will take place on 
Wednesday March 28, 2018 during ASA's Conference in San Francisco, California. 

Early Bird Registration for the Summit is now LIVE, click here for details!

Interested in exhibiting or sponsoring  this year? 

Contact us today at for details. 

November: National Family Caregivers Month

GreatCall has created sample social media messages for this month to celebrate the hard work of caregivers across the national and to showcase and its resources. 

Twitter: adds new, easy access to resources that are custom-designed for caregivers #NationalFamilyCaregiversMonth

Facebook:  November is National Caregivers Month, a campaign that recognizes the challenges that family caregivers face. To help the 65 million American family caregivers working around the clock, we've added new resources to help in all that caregivers do. #NationalFamilyCaregiversMonth


Reports and News of Interest
Events of Interest

Grateful for the amazing work you all do to improve the lives of older adults. Grateful for the learning, insights and fun we have along the way.
Grateful we can pause and have time for what's important family, friends and a walk in the park.