WildAid
November 2013
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GEARING UP FOR A BIG PUSH
The poaching crisis in Africa has intensified. In response, we're expanding our "Say No to Ivory and Rhino Horn" campaigns to produce WildAid's largest wildlife communications effort ever, featuring longtime supporters Yao Ming and Jackie Chan, as well as new celebrities and thought leaders including Edward Norton, David Beckham, and even The Duke of Cambridge! We will start to roll out these messages in early 2014.

We also recently launched "FINished with Fins"  in China and in the first few weeks the campaign was featured in over 50 million online posts. News reports estimate a 50% decline in China's shark fin consumption. Stay tuned for updates.
STEP 1: CRUSH AMERICA'S IVORY
Earlier this month we joined an expert panel in Denver, Colorado as 25 years worth of seized ivory was crushed. Who will be next? 

See photos from the crush and read Scientific American's recap featuring WildAid.

AFRICA'S PANDAS ON SOCIAL MEDIA
Our online campaign with artist and activist Asher Jay is spreading across social media. Download Facebook covers and Twitter icons to help us spread the word!

Be sure to also follow us on Twitter and Facebook.
WHO BUYS IVORY?
We spoke with consumers at the heart of China's ivory trade to better understand their purchasing decisions. The findings showed why our approach will work.

Read the results.



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Your gift helps us educate consumers and stop the demand for endangered wildlife products.
IN THE NEWS
"People said it was impossible to change China, but the evidence we are now getting says consumption of shark fin soup in China is down by 50 to 70 percent in the last two years." 
 - Peter Knights, WildAid
 
Read more in this Washington Post cover story.
NOW YOU SEE ME...

We're sparking an illegal fishing crackdown in Galapagos. Read more about our latest marine protection initiative.
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