A monthly newsletter for IABC leaders. Take a look inside for information about the 2018 Leadership Institute, Chapter Management Awards, Member Month, and more!
2018 Leadership Institute
Registration is now open for the 2018 Leadership Institute (LI), taking place in San Diego, California, at the Hyatt Regency La Jolla, 8-10 February 2018. This is an exciting opportunity for chapter leaders from around the world to come together for leadership development, idea sharing and networking.

Register today for US$199. You can also reserve your hotel room at the Hyatt Regency La Jolla at our group rate of US$185 per night. Book your room by 24 January in order to take advantage of the IABC group discount.

Scholarships are also available for chapters that are struggling or rebuilding and in financial need. Interested chapters should complete an application and submit it no later than 30 November 2017. The LI scholarship fund is limited, so priority will be given to chapters that are most in need. Refunds will not be provided to chapters that register prior to receiving a scholarship.

Get certified
Thinking of taking the Communication Management Professional (CMP) or Strategic Communication Professional (SCMP) exam? The Global Communication Certification Council (GCCC) will be offering the CMP and SCMP certification exams at 9 a.m. PST on 8 February at the Hyatt Regency La Jolla in San Diego, California. Exam takers must be on-site with a laptop in San Diego to take the exam. Please review the Candidate Handbook  to ensure that you meet the requirements to apply to sit for the exam, and then begin the exam application process . The deadline to apply to submit for the CMP or SCMP exam in San Diego is 8 January 2018.

Applicants whose applications have been reviewed and approved will receive a link to register for the exam; you must register by 1 February 2018 in order to sit for the exam on 8 February. Additional information about the CMP certification exam is available on the  GCCC website .
Pre-LI survey
We’re asking each of our chapters to take the time to complete the Pre-LI survey , which is open until 3 November. We kindly ask for leaders to work together to submit just one response per chapter. This is an opportunity to share essential information about your chapter with IABC headquarters.

Keynote presentation by Cynthia D’Amour
Tired of begging people to volunteer? Feel like you are doing all the work? Help is on the way.
Our keynote speaker, Cynthia D’Amour, MBA, will hold a three-hour workshop with us at the 2018 Leadership Institute, 8–10 February 2018, in San Diego. Cynthia’s program will help us:
  • Get beyond “We’ve always done it that way!”
  • Make serving on your board more attractive.
  • Keep your volunteers happy and active.

Chapter Management Awards
We’ll kick off Leadership Institute with the celebration of the 2018 Chapter Management Award (CMA) winners. We encourage each chapter to submit their best work from the past year to showcase all that your chapter has done to support leaders, build awareness of IABC, and provide a valuable membership experience to those it serves. There are 10 categories and chapters can choose to submit a CMA in any number of categories. However, in order to be eligible for International Chapter of the Year or Chapter of the Year in the small, medium, and large chapter divisions, small chapters must submit at least two entries, medium chapters must submit at least three entries, and large chapters must submit at least four entries. The CMA categories include:
  • Strategic Planning (new this year!)
  • Membership Marketing
  • Professional Development
  • Financial Management
  • Leadership Development
  • Communication Management
  • Student Involvement
  • Community Involvement
  • Sponsorship
  • Event Management
We have added new incentives for the small, medium and large chapters of the year. CMA winners will receive the following:
  • Entries that score between 5.25 and 5.74 will receive a Merit Award. Merit Award winners will receive a commemorative award at LI.
  • Entries that score between 5.75 and 7.0 will receive an Excellence Award and will receive a commemorative award.
  • The Chapter of the Year in the small, medium and large chapter divisions will each receive a commemorative award and a US$200 stipend to be used toward planning a chapter event.
  • The International Chapter of the Year will receive a commemorative award and one free registration to the 2018 World Conference in Montréal.
Before you submit your entries, please review the 2018 Chapter Management Award manual for a full description of what the judges will be looking for in each category. All entries must be submitted by 6 December 2017 at 11:59 p.m. PST.

Chapter and Region Leader of the Year
Nominations are now open for Chapter and Region Leader of the Year awards, which will also be celebrated at the 2018 Chapter Management Awards ceremony. If you know a chapter or region leader who has gone above and beyond over the past year, show your appreciation by nominating them for Chapter Leader of the Yea r or Region Leader of the Year . Be sure to provide detailed explanations and examples of their excellent leadership. Nominations are due by 6 December 2017 at 11:59 p.m. PST.
Learn more about LI on Leader Centre . See you in San Diego!
Member Month
There are still a few more days left in the October Member Month! Through 31 October, new and renewing members will receive a 10 percent discount on their international dues. Plus, all new and renewing members will be entered into the final drawing to win a US$100 Ticketmaster gift card.
We also still have two Amazon Echo Dots to give away to a current IABC member who refers a new/lapsed member to join IABC during Member Month. Active members who refer five or more new members in October will also receive one free registration to an IABC Academy course and will be recognized on the IABC website as an IABC Champion during the months of November and December.
Member Month is also a prime time to grow your chapter. We’ve been tracking chapters’ membership growth all month long and the small, medium and large chapters with the highest percentage of membership growth during the month of October will receive one complimentary registration to the 2018 Leadership Institute, valued at US$199. Additionally, those three chapters will receive either a free certification registration package or may select one free Academy Learning Path to be used as a giveaway or incentive for a future chapter program.
A chapter toolkit is available on Leader Centre that includes creative and key messages to help your chapter promote Member Month.

A reminder: It's important to keep your membership status active while serving in a leadership position with IABC. If your membership has lapsed recently, it's a good time to take advantage of these Member Month benefits to get your account up to date. 
Note: In the event that a winner is selected from a country that doesn't have Ticketmaster or an area where the Amazon Echo Dot cannot be shipped, IABC will send a Visa gift card to the recipient in the amount of the prize in U.S. dollars.
November Leadership Forum
The November Leadership Forum will take place on Thursday, 16 November, at 2 p.m. PST. Join Sharon Hunter, IABC chair, Ginger Homan, ABC, IABC vice chair, and Stephanie Doute, executive director, for our monthly series of community of practice conversations and quick updates from IABC headquarters. With Giving Tuesday coming up 28 November—an international day of giving—we’ll be talking all things Foundation and how chapters can help make a difference to advance our gifts.
Stay tuned for more news on our guests.
Did you miss the October forum? You can listen to a recording here .
Nomination process for 2018 IABC Fellows is now open 
The IABC Fellows committee is now seeking nominations for the 2018 class of Fellows. The IABC Fellow designation is awarded each year to individuals who are recognized by their peers as outstanding leaders in the profession. It is given to recognize IABC members who have continually made an outstanding contribution to the communication profession, through exemplary achievement within their own organization and through unselfish service to IABC and its members. Do you know someone who fits the description of a Fellow? Find out more here .
Gold Quill Awards
The 2018 Gold Quill Awards program has launched and it is time to be recognized for your outstanding communication work! Check out the Gold Quill website to learn more about the awards program that honors the dedication, innovation and passion of communicators on a global scale.
IABC gear is now available
Show off your IABC pride with the newly available IABC gear. We've launched the IABC Gear Shop , where members can find nearly two dozen IABC products. We’ll continue adding products, so stay tuned for more ways to display your IABC pride.
Save the date for the 2018 World Conference
The 2018 World Conference is coming to Montréal, 3–6 June 2018, at the Palais des congrès de Montréal. Our theme this year is “The Communication Crossroads,” focusing on how to leverage the power of the communication profession as it is uniquely positioned at the crossroads of business, culture, functions and audience. Learn more about the conference .
Chapter spotlight: IABC Lehigh Valley
IABC Lehigh Valley flying high after one-year re-launch
By Pete Waldron
President, IABC Lehigh Valley

As we approach the one-year anniversary of the re-launch of IABC Lehigh Valley (Pennsylvania) chapter, pausing to quietly reflect on what we have achieved during the past 12 months would be out of character for our chapter. This milestone deserved a more energetic celebration that aligned with our No. 1 re-launch goal: present “kick-ass” professional development programs that keep people engaged and interested in more.
Our chapter hosted a two-part event called “Come Fly With Us”—the evolution of video and aerial communication. Part one featured a panel discussion of video communication experts featuring helicopters, drones and GoPros. Part two will feature fall foliage helicopters rides and drone demonstrations as part of a cool membership recruitment effort punctuating the “high-flying” year IABC Lehigh Valley has experienced.
Check out Part 1: IABC LV Flying High
As we look back, our No. 1 goal of presenting “kick-ass” programming matches up nicely with the three pillars featured in the #IABC1720 Strategic Framework. As we strategized about our re-launch, many of the seasoned professionals realized how much the communication industry has changed. Many professionals are either sole practitioners or work in departments of one to three people. And they have limited time. So developing interesting and worthwhile learning and meeting opportunities with a unique twist was paramount to capturing the attention of busy professionals.
And once we got the communication professionals in the room, it was important to facilitate an atmosphere of interaction and engagement both with the program as well as with the networking opportunities.
And what better way to build relationships with other professionals than sharing a morning cup of coffee? IABC Lehigh Valley’s recent Coffee & Conversation was a great success.
As Susan Gottshall, our vice president for programming, shared in the Coffee & Conversations video, “In so many things, relationships is what it is all about.”
Susan’s sentiment aptly sums up what IABC is all about. Bringing people together to learn and connect advances the communication profession. I am very grateful to my fellow communication professionals in the Lehigh Valley who have helped to make our chapter’s re-launch a success. A year ago we started out with three members. By leveraging relationships, we have been able to grow the chapter to 36 members. Our goal is to get to 50 members.
Here are the five take-aways we have learned this year about re-launching our chapter, which I feel build off the #IABC1720 Strategic Framework:
1. Leverage relationships. Three of us reached out to former IABC members and officers and shared our vision for the chapter. Three soon became six, then 12, and so on. Most people agreed that in a region our size and with the changing communication industry, there was a definite need for an IABC chapter.
2. Mix it up . It is important to recruit a good mix of seasoned and young professionals to serve on the executive committee. Both learn from each other and both offer different perspectives on the industry. Think about establishing an advisory council consisting of seasoned professionals who are “centers of influence” in the industry and the community. They may not have time to serve on the executive committee, but they have program ideas and connections to bring members on board.
3. Define roles. The cliché “many hands make light work” is very true. Split up the duties to share the workload to avoid burn-out. We created committee co-chairs by pairing a seasoned professional and a young professional. It creates a mentoring-type scenario and it also plants the seeds for succession. Encourage the committees to meet outside the executive committee meetings.
4. Focus. Don’t try to do it all. We focused on three areas: programs, membership and marketing. We created a future project/program list to capture ideas of initiatives we may want to tackle when we are more established.
5. Camaraderie and food . Everyone has to eat. We organized our executive committee meetings around dinner and drinks. Because many of us have never worked together, we thought it was important to make it relaxing and conversational before diving into organizational issues. It has been wonderful getting to know my talented colleagues on the executive committee, both personally and professionally.
It’s important to point out that the process is ongoing and you will experience a few bumps along the way. But having a strong and engaged executive committee and working committees makes the bumps less jarring (see points 1, 2 and 5). IABC Lehigh Valley is lucky to have a great group of volunteer leaders. A big shout-out to my fellow IABC LV executive committee members and volunteers who have helped make this year a big success: Suzanne Stianche, Bret Ludlow, Susan Gottshall, Karen Kelly, Emily Massaro, Lynn Gerlach, Melissa Eisenhart, Mike Drabenstott, Valerie Peters and John Dodds.
Well, there is our plan. Hopefully, this helps any IABC chapter undergoing a downturn. Remember to build off the #IABC1720 Strategic Framework. Please contact me ( pvw1@ptd.net ) if you have any questions or need someone to bounce an idea off in your re-launch. IABC Lehigh Valley is here to help .
Important dates
5 7 November 2017
Pittsburgh, Pennsylvania 

6 December 2017
Chapter Management Award deadline

24 January 2018
Pre-registration deadline for Leadership Institute
8 10 February 2018
San Diego, California

3 6 June 2018
Montréal , Canada
Sharon Hunter
International Executive Board Chair