Interesting discoveries are taking place around the impact of recruitment for Topeka & Shawnee County based on online home buying tools and their ratings for schools.
Realtors share story after story of families utilizing Zillow to search for houses. Zillow pulls Great School's ratings information to show how school districts rate. Families rely heavily on this when looking for homes sometimes to the detriment of our recruitment efforts.
In efforts to increase our positive communications with potential residents of Topeka & Shawnee County we are further exploring Zillow and the obstacles accompanying this. Here are some things we know...
1. When consumers search on the internet for information about homes for sale, about 64% of those views happen on Zillow; 29% on realtor.com; 4% on Truilia.com and 3% on a long list of other sites.
2. Over 50% of the internet searches for homes for sale in Topeka are made from computers located outside of Topeka.
3. Zillow.com, realtor.com, Trulia.com, cjonline (The Capital-Journal's website) all include school district ratings as well as individual school building ratings on a scale of 1-10, allegedly based on the quality of the education received. All of these ratings are provided to the websites by the same source: