In addition to opening a new office, over the last few months we assisted a client in developing new customers (and thereby increasing sales potential)
within existing accounts. This got me thinking about the wonderful opportunities presented by this tactic: a great way to expand your business with greater ease than developing new accounts. If you're in the business of selling products to hospitals, my thoughts may remind you how to approach such an initiative. If you're not, you can skip this installment -- OR you just might find that the same principles apply to your business (although my examples will not be terribly relevant).
I provided our new postal address last month, but we now have a new landline phone number. Please check out our new
and update your records. And, if you have colleagues in the Research Triangle, please consider letting them know of a new local resource available for growing their business!