September 2017 Newsletter
Communications Case Study: BronxWorks

BronxWorks runs the highly successful Senior Homelessness Prevention Project (SHPP), which provides comprehensive services that help hundreds of seniors each year avoid eviction. Foundation funding that had supported the program was coming to an end and BronxWorks needed to quickly close the pending funding gap.
BronxWorks turned to our team to craft an advocacy and communications campaign to raise awareness of the program and help the nonprofit secure funding. The campaign was successful, and SHPP was saved by a $250,000 grant from the City. We achieved this goal by focusing our efforts in key areas:
We knew we needed to reach the New York City Council's Bronx delegation, including Speaker Melissa Mark Viverito. We developed messaging that would resonate with individual Council Members, and crafted individualized communications, including district level data and  personal stories of eviction prevention.

We crafted a media strategy that ensured ongoing media coverage during the entire budget season and got press clips in front of target audiences via email, social media, and snail mail.
Social Media

We amplified our efforts and made sure messages, facts, and stories reached the target audience by crafting tweets at council members throughout the campaign. 

Pitching notes: 
Dan Rosenblum
Senior Reporter,
New York Nonprofit Media

This month, we'd like to introduce you to Dan Rosenblum. Dan has been Senior Reporter at New York Nonprofit Media since May 2016, and has worked as a reporter in New York City and New Jersey.

Where did you grow up?

Beautiful New Jersey, where I still live. 

What was your first journalism job?

After graduating from the CUNY Graduate School of Journalism, I did some freelancing for publications like, Capital New York (now Politico New York ) and Next City before landing at, where I covered suburban Essex County, and then at The Chief-Leader.

How did you get interested in covering the nonprofit sector?

I've always been interested in the forces and policies that shape cities. It's fascinating to understand the web of government, nonprofit and quasi-governmental organizations that underpin neighborhoods.

For those unfamiliar with NYN Media, tell us a bit about its various platforms.

NYN Media is a part of City & State, which focuses on politics across New York City and the state. We hold events, send a daily email to thousands of subscribers and run a print section in City & State magazine. We write about issues, profile interesting programs, and give a platform to sector leaders who have a take on a pertinent policy area.

You oversee the daily NYN First Read. What content is most suitable for this, and how do you curate the newsletters each day?

Every day we aggregate issues of homelessness, affordable housing, social services and government contracting to thousands of readers. Our ideal stories may pertain to sector-wide trends, city policies that will affect readers, what foundations are doing, or interesting profiles that highlight folks in the community.

You also launched a podcast series in which you interview nonprofit leaders a year ago. Tell us about those.

On our NYN Media Insights Podcast, we invite executives, program officers, policy leaders and other folks in the nonprofit sphere for a 15-20 talk about the issues that organizations are facing, or to weigh in on a theme or piece of analysis. We love to hear about how people meet challenges, what they've learned and what they can tell front-line workers. We typically record  Tuesday afternoons and roll episodes out on Thursday morning,

You obviously receive many pitches. Offer some advice on what works - and what doesn't - when trying to sell you a story.

We definitely welcome tips for stories, press releases to excerpt for our newsletter's "buzz" section, and clips to link to in the newsletter. Things can get caught in our spam filter or otherwise overlooked, so feel free to check back in if you don't hear back from us.

Protip: You'd be surprised at how many pitches are addressed to people who haven't worked here for several years. In that case, we know that there's a 97 percent chance the pitch will have little to do with what we cover.

How should people reach you or a colleague to pitch a story?

Email me directly ( , my editor Aimee Simpierre ( ) or the editor inbox ( ).

What are some of the nonprofit trends you expect to be at the fore this fall?

On the federal level, we're following the move to repeal the Johnson Amendment and the fight over tax reform that could shift how people donate to charities. On the local level, there's no shortage of funding and contracting issues that nonprofits are facing.

ICYMI: Welcome Joanne King to our Team!

We recently announced the appointment of  Joanne   King  as Senior Vice President of our New York City-based firm, which specializes in providing the nonprofit sector with strategic communications and public relations services in New York City.

"We're thrilled to add Joanne to the team. She has the right experience, expertise and contacts to help our clients, and future clients, move stakeholders to action and achieve their goals," said President and Founder Anat Gerstein.

Prior to joining Ana t G erstein,  Inc. she was Director of Communications and External Affairs for the Institute for Children, Poverty and Homelessness, a policy and research organization that works on the causes and impacts of family homelessness. Prior to that, she was Director of Communications for Queens Library, one of the nation's busiest library systems.  Learn more about Joanne here.
Mark Your Calendars for the 2017 Nonprofit Excellence Awards on December 1

Managed by the  Nonprofit Coordinating Committee of New York The New York Community Trust , and  Philanthropy New York , and sponsored by  WNYC , the Nonprofit Excellence Awards program gives organizations a free 360-degree review of their management strategies in  eight nationally-recognized key performance areas Ten semifinalists were recently announced, and you can discover who they are  here . 

Tickets are now available for the  Nonprofit Excellence Awards Best Practices Workshop & Awards Presentation  on Friday, December 1, 2017 at the CUNY Graduate Center in New York City, NY. 

Anat Gerstein, Inc. Clients in the News

The summer wasn't slow for our clients. Below are just a few recent news stories we placed. For more stories, visit us on Facebook:

The Wall Street Journal

Amud Aish

Asphalt Green
Spectrum News NY1

Breakthrough New York
Spectrum News NY1

Community Access
The New York Times

Flatiron/23rd Street Partnership
Town & Village

Johnny Mac Tennis Project
AM New York

Local Initiatives Support Corporation
The Wall Street Journal

New York City Mission Society
Amsterdam News

Plymouth Church
News 12

Project Renewal
Spectrum News NY1

Women's City Club of New York
The Glendale Register

The Workmen's Circle