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National PCHHC Initiative Newsletter
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Fall 2016
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Breaking Up with the "Cookie Cutter" Approach to Preconception Messages
Getting preconception health messaging right is an important step towards improving health outcomes in the US. A 'one message fits all' resource can leave many young adults and communities with information that does not resonate with their culture, language and circumstances. "Cookie cutter" messages are important and a good first step. But we know we need many different approaches for reaching the diverse young adults and communities in our country with these critical messages.
In December 2015,
with funding
from the WK Kellogg Foundation, the PCHHC Consumer Workgroup
selected and
funded 14 organizations nationwide to expand and diversify Show Your Love preconception messages and educational materials for men and women.
Options included creating new videos, public service announcements, posters, digital ads, doctor dialogue toolkits, healthy habits checklists, and more. The products from these mini-grants ($5,000 or less) have been amazing.
We are proud to now begin incorporating the Show Your Love Diversification Grantees' community-modified messaging and materials into our preconception resources. We are excited
to feature their work over the next several weeks. If you're not already following us on social media, NOW is the time to join the Love.
Take a look at our Show Your Love Grantee roster HERE. Below is our first community feature. Be sure to look out for upcoming grantee features on ShowYourLoveToday.com, on social media, and in our newsletters.
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Show Your Love: Reaching Young Women in Rural Communities
The Healthy Start Coalition in Florida teamed up with the PCHHC in early February 2016 to evaluate preconception knowledge and attitudes and tailor "Show Your Love" campaign messages and materials for
African American women ages 18-24.
As part of their strategic plan to address poor birth outcomes in Jefferson, Madison, and Taylor Counties, Florida, the Coalition hosted nearly 85 individuals at women's health workshops. They provided hands on education about 16 women's health topics, using the original CDC Campaign "Show Your Love" materials. The video below highlights their approach and efforts. Click below to watch:
Our favorite testimonial comes from Kayla W. in Florida:
"I feel like the "Show Your Love Campaign" is very helpful! I love the fact that it teaches how to work towards being a better "you"! I would love to see younger adults having a chance to experience the group and the instructor. I think having the appropriate resource and someone to talk with would make a major difference, for the better!"
Read more about Healthy Start JMT Counties' preconception work HERE. Email [email protected] for information about their tailored materials.
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Preconception Care and Reproductive Life Planning featured in Sweden's
Upsala Journal of Medical Sciences
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The work PCHHC is doing to advance care and influence consumer behaviors across the U.S. is featured in the
Upsala Journal of Medical Sciences
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The new, open-access report, Advancing Preconception Care in the United States: Strategies for Change, describes
how the preconception work has evolved in the US and the steps being taken to improve preconception care among consumers, health providers, and policy and public health leaders. The paper was based on a presentation given by Sarah Verbiest at the 3rd European Preconception Congress in Sweden this past February.
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New Study:
Optimizing Preconception Health among Young Women: What Are We Missing?
A new study published in North American Society for Pediatric and Adolescent Gynecology f
ound that
"teen mothers we
re less than half as likely to be counseled about taking folic acid, 4 times more
likely to be counseled about vaccines, and twice as likely to be counseled about mental health before pregnancy compared with adult mothers."
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NEW
Branded Gear!
Join our Show Your Love Ambassador Network
Our Show Your Love Ambassador network is growing, and we are now recruiting young adults to model healthy behaviors in their communities and online.
Interested in nominating or becoming a Show Your Love Brand Ambassador?
or click
here
for more information.
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Bi-Weekly Preconception Updates to Your In-Box
Stay up to date on new preconception health care advancements. Sign up for the CDC's bi-weekly updates on preconception and interconception health by
emailing Cheryl Robbins.
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About the Newsletter
Thanks for reading! Is your organization doing exciting work to promote preconception health?
We would love to feature you in an upcoming newsletter!
Email
[email protected]
for details, or if you have any questions about the newsletter.
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