Monthly E-newsletter                                            December 2015

As we celebrate our 30th anniversary year, we want to take this opportunity to thank you for your continued support. Here's what's happening at PEI Kids...
'Tis the Season . . .
'Tis the season for giving, and we are in the midst of our year-end Holiday Appeal to raise $32,256 to meet our 2015 fundraising goal. As you consider your giving this year, we ask that you include PEI Kids in your plans. There are several ways to help us meet our goal:
  • PEI Kids is now set-up to receive donated securities. Donating appreciated securities can generate significant tax advantages! To donate securities, contact Executive Director, Roz Dashiell, at or 609-695-3739.
  • December is one of the biggest online shopping months of the year. Not only can you get great deals, but you can also have Amazon donate to PEI Kids by using the Amazon Smile portal for your online purchases. You get the same Amazon shopping experience and a percentage of your qualified purchases goes to PEI Kids. Just register PEI Kids as your chosen charity at
  • You can save time and postage and make sure your donation reaches us by December 31st by donating online at Or mail your donation to PEI Kids, 231 Lawrence Road, Lawrenceville, NJ 08648.
  • If you run or own a business, your business can become a PEI Kids Super Sponsor and receive visible recognition all year long. Details are available at
As we reflect on 30 years of service, we know that your support has been critical to advancing our mission. You have enabled us to help a generation of children grow up to be safe, strong and free! 

Help us continue to be a resource for Mercer County children in need. When you give this season, please remember PEI Kids and the children in our community who are counting on your support. 

Visit to check the weekly progress toward meeting our fundraising goal!
PEI Kids & Capital Health Partner on Youth Violence-Prevention Initiative

In July, PEI Kids began reaching out to Capital Health to discuss partnering on a violence-prevention initiative in the City of Trenton to reduce the urban street violence that has resulted in scores of traumatized, injured, and murdered youth. Realizing many of these young victims end up in their trauma center, Capital Health saw a unique opportunity to connect with first- and second-time offenders in PEI Kids' CJOOS - Comprehensive Juvenile Offenders Outreach Services - program to reach youth on the cusp and at-risk of more dangerous involvement in criminal life.

The CJOOS program, held at Trenton's Sam Naples Center, works with teens on probation to reduce delinquency and violence, provide job-readiness and life skills, social supports, and other aid to adjudicated and at-risk teens as an alternative to engaging in criminal behavior. Beginning on Saturday, December 5th, PEI Kids will co-facilitate three CJOOS sessions with Capital Health's team, as part of an ongoing violence-prevention initiative that will continue into 2016.

PEI Kids Executive Director, Roz Dashiell, explains, "we already knew that many of the kids in our CJOOS program have had their lives saved and have literally been 'put back together' by the very capable team at Capital Health. We realize, however, that we can't simply continue to deal with the medical and legal aftermath of this violence. We have to think innovatively about how to reduce this level of violence which takes the lives of our young sons and daughters prematurely, and spawns a cycle of escalating brutality.Through this partnership, we are trying to address those very issues." 

Capital Health's Steffanie Archbald, Director of Public Relations and Marketing, and Suzanne Borgos, Vice President of Planning, took the lead on pulling together their clinical and support teams. PEI Kids and the Capital Health team believe that this partnership provides a real opportunity to affect change through meaningful dialogue between young people and the medical professionals who work closely with them and their family members through times of extreme crisis and trauma. "These medical professionals are uniquely positioned to deliver a message of hope and second chance," adds Dashiell.

CJOOS Program Coordinator Rob Fiorello states, "I'm looking forward to all participants in this collaboration learning from each other. I think we have much to teach the kids and they have much to teach us about the challenges of their daily lives." 

The CJOOS program is funded by The City of Trenton CDBG, Janssen Pharmaceuticals, Church & Dwight, PSE&G, and donations made to PEI Kids. To learn more about PEI Kids' CJOOS program, please click here or contact Rob Fiorello at 609-695-3739 or .
Get Involved: Tomorrow is Giving Tuesday!

In the spirit of Giving Tuesday, please consider making a tax-deductible contribution to PEI Kids. Your gift will help ensure the safety and well-being on Mercer County's children. To make your contribution, please visit Thank you!
In This Issue
Featured Article
Program Spotlight
Get Involved!
Love what we do? Write a review at!


Keep the Children of Mercer County safe. Donate to our Holiday Appeal today!

Thank you for your continued support! 

Quick Links

Mission Statement


PEI Kids is dedicated to promoting and maintaining a safe environment for all children. PEI Kids works with the child, family, and caregiver to provide prevention, intervention, and advocacy programs relating to personal safety, sexual abuse, and the overall well-being of the child.

PEI Kids Receives $7,000 from Church & Dwight Employee Giving Fund
Nicole Nguyen from Church & Dwight (center) presents grant check for $7,000 to PEI Kids in November 2015 for its CJOOS program.