Change - Count On
It!
Just last week I was attempting to parrot my "elevator pitch"
and was interrupted.
"What do PR firms do now that no one has the time or the
interest in reading the Boston Globe?"
This is NOT the first time I've heard this challenge.
First, I inform my colleague that we now call our former
powerhouse newspaper the Boston Glo. Half the circulation, all the
pomposity.
Second, I explain
that PR is STILL about reaching people and positioning our clients
as the "go to" source for their product or service. It's just that
the WHERE has changed.
Instead of starting
the day with the Boston Globe and a cup of coffee, it is fire up
Boston.com, Facebook, LinkedIn, Twitter and YouTube for
starters.
Now the challenge is
to be visible in ALL the places that your best prospect might be
looking. Google, Vimeo, Craig's List. Feed the beast. And feed
the information beast on a regular basis - or your competition will
be MORE visible.
But how?
Content is still
KING on the Internet. "How to" articles, intro videos, milestone
news releases and blogging - all of these help create a presence,
some traction, brand recognition.
The new
fractionalized media landscape challenges you to be more creative,
more aggressive and more consistent.
Need help
identifying opportunities? Packaging them? Getting messages to the
right audiences?
Email me, Tweet me,
send a LinkedIn message. Or go Old School and pick up the
phone.
|