FOR IMMEDIATE RELEASE

BUSINESSES FOR BIKES: SUPPORT FOR CYCLING GROWS

Over sixty businesses have signed up as founding members of 'Businesses for Bikes', saying cycling benefits their bottom line

The Vancouver Area Cycling Coalition (VACC) announces the launch of Businesses for Bikes, a membership based group of businesses that openly support cycling and improved cycling infrastructure. The program aims to supply businesses with the tools and resources to reach the cycling consumer; empower employees to ride safely and confidently; and help create a more vibrant community and local economy. With 62 founding members and growing, it is clear that developments such as the Hornby separated bike lanes have many supporters within the business community.

One BFB member, Ron van der Eerdon of Pacific Image Home Designs, says, "As cycling downtown becomes safer and more people take advantage of that choice, the liveability of the public realm improves. This draws more people to the core and invites them to stay longer. It's good for business."

The VACC has visited ground-level shops and services all along Hornby and Burrard where the lane is proposed, and has started to communicate with business owners and managers about how to leverage the opportunities that come with increased bike traffic outside their stores.

With the launch of Businesses for Bikes, the VACC will continue engaging local organizations on the benefits of improved bike infrastructure and provide them with guidance on how to market to cyclists - a quickly growing and affluent market. Defying popular assumptions, cyclists are better spenders than drivers. A 2009 survey on Bloor Street in Toronto showed bicyclists shop approximately twice as often in the area and spend around 10% more per month than car drivers.

Making cycling a more viable transportation option is a benefit not only to customers, but employees as well. It has been shown that employees who cycle to work tend to take fewer sick days, stay with the company longer, be more productive, and save their employer money by reducing the need to provide employee car parking spots. Jonathan Rhone, President and CEO, Nexterra Systems Corporation sees benefits: "This is not only good for our business by increasing transportation options for our employees, but we believe it will have a powerful long term impact on mobility and will help relieve traffic congestion."

From big to small, businesses are finding benefits. For Dan Lunn and his woodworking business on bicycle, he's seen his customer base increase. "With the opening of the Dunsmuir separated bike lanes, I have been able to expand my market. The north-south separated connection on Hornby would provide the link to expand further and support my small business." he says.

In the coming months, Businesses for Bikes will be distributing a Guide for Marketing to Cyclists, and will roll out the Discover by Bike project, a joint venture to showcase participating bike-friendly businesses to cyclists. For more information, visit www.biketoworkmetrovan.ca/businessesforbikes

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About the Vancouver Area Cycling Coalition:
The Vancouver Area Cycling Coalition (VACC) is a staff-run, volunteer-driven non-profit society whose members work to improve conditions for cycling in the Lower Mainland. The VACC promotes cycling for everyone through advocacy, education and events. For more information, please go to http://www.vacc.bc.ca.
For more information, please contact:
Erin O'Melinn
Business for Bikes Program Manager
erin@vacc.bc.ca
778.239.7252
For more testimonials from Business for Bikes members, go to:
www.biketoworkmetrovan.ca/BFBtestimonials

Business for Bikes Founding Members:

Co-operative Auto Network
Darychuk Dean-Cloutier
Hootsuite
Nexterra
Wilder Snail
AirG
Bicycle Sports Pacific
Bike Doctor
Bikes on the Drive
Brewery Creek Liquor Store
Bright Energy Group
Brodie Bikes
Burns, Fitzpatrick, Rogers and Schwartz
CBC Shop
City Green Solutions
COPE Local 378
David Niddrie Photography
Dr. Sun Yat-Sen Classical Chinese Gardens
Eclipse Awards
Ethical Bean
Fab-All
Festival Cinemas
Giant Bicycles
Golden Properties
Habanero Consulting Group
Haney Market Place
Holistic Therapy Centre
Interstyle Ceramic and Glass
Jack Bell Ride Share
La Bicicletta
Lat49
Mighty Riders
Momentum Magazine
Novex Couriers
Offsetters
Pacific Image Home Designs
Passion for Action
Peak Performance General Store
Pedal Energy Development Alternatives
Pressed 4 Time
Principle Architecture
Pure Indulgence
Quench Designs
Ryders Eyewear
Saul Good Gift Co
South Surrey Cycles
Spokes Bicycle Rental
Starbucks (@Hornby and Dunsmuir)
Tagga Media
Telefilm Canada
Tri-M Technologies Inc.
Urban Menace
Vancouver Renewable Energy
Vanprint
Velocity Transportation Planning
Web Lite Translations Corp
Westcoast Sightseeing
Westpoint Cycles
What Box Works
Whole Foods
Zygoat Creative Technology Services