PRESS RELEASE
FOR IMMEDIATE RELEASE
Media Contact:
Robby Silva
(512) 716-8955
PLEASE BE KIND TO CYCLISTS AND CAPTIAL METRO BEGIN COMMUNITY PARTNERSHIP
DriveKind RideKind campaign to be featured on local buses
Austin, TX(March 31, 2016)-Please BE KIND to Cyclists (Please BE KIND) and Capital Metro have entered into a three (3) month Community Partnership to promote DriveKind RideKind, a bicycle safety education program jointly developed by Please BE KIND and the Texas Department of Transportation (TxDOT).
Each year Capital Metro receives requests from nonprofits to enter into an advertising campaign to promote an event. The Community Partnership is offered on a first-come first-served basis, to any nonprofit or government agency that meets the qualifications mentioned in the Community Partnership Guidelines. The requests must explain the benefits of the proposed campaign to the Capital Metro service area. They are approved by the Capital Metro Marketing Director and are selected to align with the agency's goals. This year Please BE KIND submitted a request to promote DriveKind RideKind, a program that educates and inspires all road users toward safe behavioral change and to encourage personal responsibility.
The Community P
artnership
will run from April 1, 2016 through June 30, 2016 and coincides with National Bike Safety Month, which occurs in May. "Our focus is on education and awareness, said Garret Nick, Please BE KIND Board Chair. "This campaign helps us
maintain
those objectives and expands on our limited resources to
potentially reach thousands of people," he said.
Please BE KIND and supporters
will be on hand on March 31 at 9 a.m. at the Capital Metro Headquarters located at 2910 E. 5th Street,
as the agency rolls out three (3) Queen ads (96"x30") featuring the DriveKind RideKind message. An additional 50 interior place cards (28"x11") will be placed on 50 buses.
"This is a great opportunity because the partnership with Capital Metro increases our efforts to drive traffic to the DriveKind RideKind website and increase viewership of the educational video," said Pat Bastidas, Program Manager. "It's about educating all road users," she said.
Capital Metro donated the ad space and Please BE KIND paid for ad production costs and install/removal fees.
For more information please visit drivekindridekind.org
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