A Note from the President
Dear PPRA Members,

As 2016 comes to a close in a few short weeks, I am reminded of PPRA's accomplishments over the past year. Our programs have connected us with prominent journalists and leaders in our field. We've welcomed many new members to the organization. We've recognized Jane Golden for her tremendous impact on the city. And we've given back to the community by supporting the Career Wardrobe.

There is still much to look forward to in 2017! I hope you will continue to play an important role in our success. Please join us as we kick off the new year with a "roaring" start at the Little Lion on January 12.  

We also will turn the spotlight on one of our own with this year's Hall of Fame induction. Know someone worthy of this prestigious recognition? Nominations are due on January 13.

Thank you for being an integral part of the PPRA community. It's an honor to lead such a highly engaged group that is so connected to the trends and growth of our industry and our region. I'm looking forward to creating new memories with you in the year ahead!

Best wishes for a wonderful holiday season and a happy new year!

Ashley Berke
2016-2017 President
Philadelphia Public Relations Association

Here's What You Missed
Proving the Value of PR Activities: Measuring for Success
On 12/8 we hosted a sold out panel at McCormick & Schmick's, kicking off our new Masters Series and closing out 2016 with an informative panel on measurement  and ROI as they relate to public relations. Thank you to our panelists  Stefanie Arck-Baynes,  Jennifer Micklow , and  Melanie Sole, and our mo derator Jeff Jubelirer.

PPRA Visits NBC10
On 12/1 PPRA members took a members-only tour of NBC10 and Telemundo62 -- seeing the newsroom, the news set, the Digital Operations Center, and an interview studio. Following the tour, NBC10 Assignment Editor Manny Smith participated in a Q&A session with PPRA members.
2017 Hall of Fame

It's time to submit your  Hall   of   Fame  nominations! P lease complete the  nomination form  and send it, along with supporting materials attesting to the candidate's professional excellence, to the PPRA Office.  The deadline for all nominations is  5 p.m.  on  January 13, 2017

Local Media Happenings
  • Caitlin McCabe joined The Philadelphia Inquirer's Business News team as their new residential real estate writer and can be contacted at cmccabe@philly.com.
  • Art Etchells, founder of Foobooz, has stepped down from his position at Philadelphia Magazine after 10 years and is now the Philadelphia regional manager to Manatawny Still Works.
  • WOGL's "Breakfast Club" co-host Valerie Knight has been let go of the station. 
Know of a recent media change? Email us! 

#PPRAProud
Win an award? Speaking on a panel? Landed an amazing media hit? 
Email us your good news at  info@ppra.com or tweet us using #PPRAProud.

Awards & Recognitions:
    • Anne Klein Communications Group, winner of the "Best in Show" Pepperpot in the Public Service category for its entry, "Ensuring Older, Underserved West Philadelphians Thrive Independently" in partnership with client Ralston Center. PPRA member Darrah Foster led the AKCG project team on the award-winning campaign. 
    • Einstein Healthcare Network, winner of the Ladle award in the social media category for their #BornAtEinstein campaign created by PPRA member Kerry O'Connor, Sr. Communication Manager at Einstein. 
    • Bill Cowen, winner of the DeAnn White Award for Excellence in Community Service for his longtime, exceptional, dedicated PR work in animal welfare. This is the third major individual PRSA Award Dr. Cowen has garnered, having previously won both educator and practitioner of the year.
    • Meredith Z. Avakian-Hardaway, winner of the Anthony Fulginiti Commitment to Education Award.
  • Ben Block, Clean Market's Marketing & Communications Manager, has been named one of the Keystone Energy Efficiency Alliance's "Energy Champions" for 2016.
  • The digital and print collateral generated by the Valley Forge Tourism & Convention Board has been recognized by two third-party industry organizations: the Dallas-based Association of Marketing and Communications Professionals (AMCP) and PR News.
New Positions & Hires, Clients, and Endeavors: 
  • Feldscher Horwitz Public Relations is happy to announce their new clients: Bucks County Playhouse, Attila Glatz Concert Promotions based in Toronto, Dino's Backstage, the RRazz Room, the Rothkoff Law Group, and the Spring Hills Senior Communities.
  • Michael Kleiner Public Relations and Web Design has announced a new partnership with John Shiffert to offer public relations, editorial services, and/or web design to membership associations and organizations. For more information, visit kleinerprweb.com.
  • Jessica Lawlor recently launched Jessica Lawlor & Company (JL&Co), a specialty communications agency focused on content management/development, public relations, and digital marketing. Learn more about JL&Co here.
  • After 16 months at Philabundance, the region's largest hunger relief organization, Amanda White has been promoted from PR Coordinator to PR Associate. 
  • Brownstone PR recently welcomed Kate Kanaby, Assistant Account Executive, and Dorin Elhadad, Account Manager. 
  • Skai Blue Media welcomes their new social media community manager, Sola Onitiri, as well as new clients Hitha Palepu, author and travel expert, and GirlTrek, a national non-profit that promotes health and wellness for women and young girls. 
  • Leigh Goldenberg has been named Executive Director of Theatre Philadelphia, the marketing and advocacy organization for our region's theatres.
  • PJM has appointed Susan Buehler as chief communications officer to oversee media relations, employee communications, and the RTO's website.
  • Lauren Somers, owner of Communications Support and PPRA member since 1993, recently celebrated her 20th anniversary of helping fellow PR/marketing professionals and clients achieve their communications goals through incisive, targeted editorial content. 
  • Erin Jay is writing for Concordia online, covering early childhood education and learning strategies.
Notable Placements: 
  • Bancroft's Kathryn Conda worked with CBS3 health reporter Stephanie Stahl to tell the remarkable recovery story of Walt Crary and his amazing care team at Bancroft NeuroRehab, in honor of National Disability Employment Awareness Month. 
  • Alexa Johnson, PR Manager at Visit Bucks County, worked with Jennifer Logue (who she met at one of our PPRA panels!) on Saving Oscar Hammerstein's Highland Farm, a digital, print, and cover story for Metro Philadelphia.
  • Devine + Partners celebrated a fantastic year highlighted by their deep involvement for clients like Valley Forge Tourism & Convention Board (VFTCB) and Comcast Spectacor and as media volunteers for the 2016 Democratic National Convention. In addition to their daily work with the visiting global press, they landed significant media placements for their clients, VFTCB and Stockton & Partners, around the DNC events they managed. They also worked alongside Jefferson Health this year as they successfully combined with Aria Health and Kennedy Health, and announced a combination with Philadelphia University.
  • Ashley Berke secured coverage in the  Washington Post about Penn Vet's work to improve cancer treatments for both dogs and humans.

Happy Holidays from PPRA!













PPRA wishes you and yours a very happy and healthy holiday season. We look forward to even bigger things to come in 2017!

We hope to see you at our Annual Holiday Party on Thursday, 1/12 at The Little Lion to celebrate our  2016 successes and kick off the New Year! Your registration will include delicious bites and one drink ticket. Attendees are invited to join us for a sneak peek at the new Museum of the American Revolution prior to the holiday party.  Register here

Special Offers & Volunteer Opportunities


Lenovo
It's all jolly and no folly with holiday shopping at Lenovo!  December is filled with instant PPRA savings of up to 30% off select PCs with additional Daily Door buster deals that will blow the stockings off that mantle.  Visit: www.lenovo.com/lsp

Volunteers Needed for Philadelphia Flower Show
The Philadelphia Flower Show invites PPRA members to volunteer at the media tent for the upcoming Flower Show. Each volunteer will receive one complimentary ticket to the show. 
To volunteer, complete this form and send it to:  printern1@pennhort.org.  Please call Erin Quiles at 215.988.8890 with any questions.   

Share your expertise with Drexel University students
Please consider being a guest speaker in any of these four Drexel classes on a Tues. or a Thurs. from 1/10/17 through 3/16/17 at  33 rd  & Market Streets (parking will be arranged). 
PR Writing:  11 a.m.-12:20 p.m.
Event Planning:  12:30 p.m.-1:50 p.m.
Techniques of Speaking:  9:30-10:50 a.m. or 2 p.m.-3:20 p.m.
Contact:  Rosemary Rys, Instructor - Communication ( rer22@drexel.edu or 609-471-0311)

WELCOME NEW PPRA MEMBERS!
New faces have joined PPRA. Make sure to say hello if you see them at one of our next events!
  • Elysse Ciccone, Slice Communications
  • Daniel McCunney, Citizens Bank
  • Melanie Sole, Cashman & Associates
CAREER CORNER
Your dream career could be a few clicks away. Visit PPRA's Career Corner for more details on the following positions: 

Public Relations Specialist
Vanguard
Communications Specialist for New Bolton Center
Penn Vet's New Bolton Center
Senior PR Account Manager
Slice Communications
Communications Specialist
Eastern National

Have a job you want to promote in the Career Corner to reach nearly 300 PR professionals in the area? Click here to post your job !