Alexis Diamond House Newsletter
September 2012
In This Issue
Just Because
September Birthstone
Pandora Event
Back to Specs Special
Watch Spa Special
Extra Cash!
Jewelry Trends
NEW! Trivia Contest
Quick Links


Don't forget to have your jewelry inspected at least once every six months to prevent costly diamond lost.

Always free for our customers!

Just Because  

Sometimes you give a gift "just because..."

We can help you show how much you care.

September Birthstone 


Sapphires have long been associated with royalty. King Solomon wore a sapphire ring and Prince Charles presented Lady Diana with a beautiful sapphire surrounded by diamonds for her engagement ring. Prince William presented his late mother's sapphire engagement ring to his bride, Kate Middleton.


Sapphires are found in nearly any color imaginable except for red, which is a ruby. Blue sapphires are the most popular. Pink is also becoming more widely used in fine jewelry.


Legend states that sapphires could bring spiritual enlightenment and inner peace. It has also been associated with friendship and loyalty. Sapphire is also the gemstone for the 5th and 45th wedding anniversaries.


Sapphires rate 9.0 on the Mohs Hardness scale which means that they are resistant to being scratched and are are excellent in toughness. Clean your sapphire jewelry with mild soap and water. It is safe to use ultrasonic cleaners and steam cleaners.


13684 Walsingham Road
Largo, FL 33774 

Like us on Facebook

Like Us!

Be the first to know!

Pandora September Bracelet Event

Alexis Diamond House is hosting the
Pandora Fall Bracelet Event and you are invited!
September 12th - 15th 


This is an amazing opportunity for you to begin or continue your Pandora collection or start one for a friend.


During those four days, you will receive a silver Pandora clasp bracelet (a $65 US retail value) with your purchase of $100 or more of Pandora jewelry.*







*Charms shown on bracelet are sold separately. Good while supplies last,  

limit one per customer.  

$15 Off - Back to Factory Specs Special

$15 off on Back to Factory specs for any jewelry. Back to Factory specs includes:
  •  ultrasonic and steam clean
  •  buff scratches out
  •  high polish to original shine
  •  rhodium plate (white gold only),
  •  check, tighten and guarantee diamonds for 1 year.
 Limited time offer only $35

$15 Off - Watch Spa 

What we do: Your watch will get an ultrasonic cleaning of the case and band. We buff out scratches and polish the entire watch. We install new battery, seals and gaskets and then install a new crystal to make your watch look and perform like the day you bought it.

Limited time offer only $85

$15 Extra Cash!   

Sell us your gold or diamonds and we will pay you an extra $15 on top of the value of your gold.
Limited time offer,
expires 09/30/12
Jewelry Trends: Blue is Making a Splash

We all know the bride's wedding day mantra:


Something old, something new,  

something borrowed, something blue.  


This verse is said to bring the bride good fortune if she carries these items with her on her wedding day. "Something old" is to symbolize the bride's relationship and continuity with her family's past. Hope for the future and optimism is represented by "something new." "Something borrowed" generally comes from a trusted friend or family member whose own marriage is successful and happy. But what is the meaning of "something blue?"  


The color blue is a very symbolic color and has been connected to weddings for centuries. Brides wore blue in ancient Rome to symbolize love, modesty and fidelity. Purity is also associated with blue, as in Christianity, the Virgin Mary is often shown wearing blue. Blue was a very popular color for wedding attire before the late 19th century. We've all heard the proverb, "Marry in blue, lover be true."


Now, in modern times, blue is making a big splash for weddings. Trends are showing that brides are choosing blue for bridesmaids' gowns, flowers, wedding jewelry, reception hall decorations and the wedding gown itself. Also, the September birthstone, sapphire, is a popular option in engagement rings.

NEW! September Trivia Contest
Answer these trivia questions correctly and you could win an Alexis Diamond House $25 gift certificate! 



1. Marian McQuade is credited as the founder of what special day which will be celebrated on September 9th this year?


2. Written by Francis Scott Key on September 14, 1814 during the attack on Fort McHenry, what song symbolizes the patriotism of Americans?


3. The 2012 Primetime Emmy Awards Ceremony is on Sunday, September 23. Name the multi-award winning actress who won last year and is nominated again this year for her role as Violet Crawley, Dowager Countess of Grantham.


4. Formed in 1946, what is the United States Navy's flight demonstration squad known as?


5. After being warned not to, what visitor to Willy Wonka's Chocolate factory chews a piece of gum and is turned into a giant blueberry?


6. At 563.35 carats, what is the largest and most famous star sapphire in the world?


  • NEW! The Trivia Contest winner will now be determined by random drawing from everyone who posts the correct answers within 24 hours of the send time of the eNewsletter. This gives you a better chance to win!
  • The answers must be posted on our Facebook wall.

  • The winner will be posted on Facebook and in our next month's eNewsletter.
Go here Like us on Facebook to post your answers. Good Luck!