November 13, 2014, Detroit, MI - Peter Schreyer has been selected as the 2014 recipient of the EyesOn Design Lifetime Design Achievement award, given annually by the Detroit Institute of Ophthalmology. Schreyer, who is president of Kia Motors as well as president of the Hyundai Group, oversees design strategy for both the Kia and Hyundai brands.
The EyesOn Design Lifetime Achievement honor is significant in that the annual selection is made by previous winners of the award. This group includes such international vehicle designers as Shiro Nakamura, Willie G. Davidson, Tom Gale, Jack Telnack, Sergio Pininfarina, Wayne Cherry, Giorgetto Giugiaro, Bob Lutz, Bruno Sacco, Chuck Pelly, Marcello Gandini, Nucio Bertone, Chris Bangle and Walter de'Silva.
A trained automotive designer, Schreyer was educated at the University of Applied Sciences in Munich and at the Royal College of Art in London.
At Kia, Schreyer helped revolutionize the brand's styling and became responsible for the signature "tiger nose grille" which identifies many current models. Known for such Kia models as the 2012 Optima and the Kee, he oversees studios in Frankfurt, Los Angeles, Tokyo and Korea.
Prior to his move to Kia in 2006, Schreyer was well-known for his design work at Audi and Volkswagen, where he was best known for the Audi TT, Audi A3, A4 and A6 and for the 1996 VW Passat and the New Beetle.
The Lifetime Design Achievement Award will be presented to Schreyer at a black tie gala on June 13, 2014 at the Hyundai-Kia America Technical Center in metro Detroit. This state-of-the-art facility is the core research base for production and sales support in North America, and the hub for designing, planning and overall development of Hyundai and KIA automobiles.
The event is a highlight of the annual EyesOn Design weekend of events which takes place each June, and is sponsored by the DIO, the research education arm of the Henry Ford Hospital's Department of Ophthalmology.
Sponsorship contact: Cyndy Doherty [email protected] 313-515-9050
Look for the EyesOn Design Awards at the North American International Auto Show January 14, 2014.
Thank you to our EOD at NAIAS sponsors:
Lacks Wheel Trim System; ASC; ABC Group; Gfk Research;
Johnson Controls; Michelin; SRG Global; Ultrasuede
A benefit for the Detroit Institute of Ophthalmology, a not-for-profit 501(c)(3) corporation, EyesOn Design is a major source of revenue for the DIO's research, education and support group programs for the visually impaired. The DIO is a division of the Department of Ophthalmology of the Henry Ford Health System. For more information on the DIO and the EyesOn Design automotive design exposition, see
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