WINTER 2020    
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Mon - Sat: 9AM - 10PM
Sunday 10AM - 8PM

Hillsborough's Family Owned
Liquor Store Since 1961
 
  
SPRING WINE DINNER, APRIL 11TH.  DETAILS BELOW

 
WELCOME TO THE ROARING 2020'S   
   
DID YOU KNOW? 
Pop culture during the 1920s was characterized by the flapper, automobiles, nightclubs, movies, and jazz. Life moved fast as a new sense of prosperity and freedom emerged at the end of World War I.  During the 1920s, some freedoms were expanded while others were curtailed.  
The 18th Amendment to the Constitution aka Prohibition, ratified in 1919, had banned the manufacture and sale of "intoxicating liquors," and at 12 A.M. on January 16, 1920, the federal Volstead Act closed every tavern, bar and saloon in the United States.  From then on, it was illegal to SELL any "intoxication beverages" with more than 0.5% alcohol.   
However, there was a loophole.  Prohibition did not make it illegal to DRINK alcohol!!  Crafty as they were, many people stockpiled liquor before the ban went into effect. Rumor had it that the Yale Club in New York City had a 14-year supply of booze in its basement.   
Lucky for us Prohibition was repealed in 1933.  Twenty eight years later in 1961 John and Lucille Petrock opened for business.  Now in our third generation of owning a local family business, we will celebrate our 60th Anniversary next year!
 
   
LET'S CELEBRATE! 
January 24th: Beer Can Appreciation Day recognizes the great day when beer was first sold in cans.  JOIN the fun on social media #BeerCanAppreciationDay   
January 25th:  National Irish Coffee Day"A travel writer, Stanton Delaplane, brought Irish coffee to the United States after having it at Shannon Airport."  Warm up with an Irish Coffee made with strong coffee, Irish whiskey, sugar and topped with a rich layer of cream.    Jameson Irish Whiskey is located in Aisle 2!  #NationalIrishCoffeeDay 

 
A BIT OF EDUCATION:
Portuguese wine is a rich, full bodied wine with a flavor all its own.  Portugal is the 7th largest wine producer in the world, growing more than 100 different varieties of grapes throughout the entire country in numerous regions.  
DID YOU KNOW that the fortified wine known as Port has it origins in Portugal?  Port is fortified. This means that there is an introduction of some type of distilled spirit to the wine during production. These wines can achieve an ABV of 20% or more.
Grape growing has been a part of Portugal's history for centuries.  Portugal began exporting wine to England as early as the 12th century making Portugal a major player in the the world's wine market.   
Today, Portugal's wines are well made, affordable and a great pairing with food.  For more information follow this link and be sure to stop by on January 31st during the "Pour At 4" Wine Sampling to learn more. 
   
 
KEEP UP WITH ALL THAT IS HAPPENING AT PETROCK'S LIQUORS
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JOIN US!   

 
SIP, SOCIALIZE AND A BIT OF EDUCATION! 
 
       
 
  #66 and #87  
Friday, January 10th 4-7pm
Wine Spectator Top 100 Wines of 2019
"Pour At 4" Wine Sampling
Hosted by Debbie Kirch, Certified Specialist of Wine 
Debbie is anxious to sample two Top 100 Wine Spectator Wines both rated over 90 points.   
#87 Best Wine of 2019 90 point Cantina Terlano Pinot Grigio Alto Adige Tradition 2018 "A creamy, light-bodied white, with mouthwatering acidity driving a finely knit range of Honeycrisp apple, Marcona almond and orchard blossom flavors, showing a rich and tangy streak of salinity that lingers on the finish.  Drink now through 2023.-AN"   This is our pick as a great alternative to another well known, more expensive Alto Adige pinot grigio! 
SRP $25 Our Price $19.99
#66 Best Wine of 2019 91 point Route Stock Pinot Noir Sonoma Coast 116 2017.  " This offers creamy raspberry, currant and wild plum flavors, supported by medium-grained tannins. The spicy finish lingers with chocolate notes and hints of mint. Drink now through 2023. 5,024 cases made." 
SRP $23 Our Price $19.99  
SAVE 10% OFF DURING THE SAMPLING! 
   
 
 
Saturday, January 11th 3-6pm
Craft Beer Sampling Hosted by Frank King 
JOIN Petrock's Liquors Beer Aficionado, Frank King for an informative sampling of Craft Beer.   
Frank's Feature Pour is from a small brewery in northern New Jersey.   Bolero Snort 'a la Mooode Hard Cider:  "This isn't just any cider.  No. This is what happens when the bull headed Crafters at Bolero get their hands on some apple juice and bolero-fy it.  This delightful and exotic treat is based on a fan favorite dessert, apple pie a la mode. Bold apple flavors, complemented by cinnamon and vanilla. It's not your every day cider for sure."  
Frank will pour other selections.  Please download Petrock's Liquors Mobile App for updates. Stop on by and bring a friend. Cheers!     
 
 
 
Friday, January 17th 4-7pm
"Pour At 4" Wine Sampling   
Hosted by Debbie Kirch, CSW  
Debbie's feature wine this evening is iGreco Cata Gaglioppo from Calabria, Italy.   This small family, certified organic farm is carving quite a large name for themselves as producers of high quality Calabrian wines - the much coveted three red glasses from Gambero Rosso was awarded to one of their reds this year being testimony to this!  Our feature wine showcases the Gaglioppo red grape varietal native to Calabria.  "A fleshier, silkier example of the usually heavy Gaglioppo variety, Catà is the perfect introduction to Calabrian wines. Six months in barrique gives a velvety roundness to the wine and a burst of spicy red fruits and chocolate notes come through on the palate and linger on the finish."   
A great value!  SRP $22 Our SALE Price $13.99. 
Another wine will be sampled TBA.  Stop on by and tell your friends.  Cheers!  
 
 

 
Saturday, January 18th 3-6pm
Craft Beer Sampling Hosted by Frank King 
JOIN Petrock's Liquors Beer Aficionado, Frank King for an informative sampling of Craft Beer.  Frank will pour some of his favorites.  Please download Petrock's Liquors Mobile App for the details. Stop on by and bring a friend!     
 
  
 
Friday, January 24th 4-7pm
90+ Cellars Wine Sampling  
Hosted by the Brand Ambassador
JOIN the Brand Ambassador and sample a selection of Wine from 90+ Cellars.   " 90+ Cellars searches the globe for great wines from highly rated wineries and vineyards.  We taste thousands of wines every year, and select only the best.  Every wine has a Lot Number and the 90+ stamp of approval.  That way you know you'll get a great wine, every time!"
This will be a Pop Up Line Up and sure to please your palate as well as your  pocketbook.  Mark your calendars and tell your friends! 
    
 
 
Saturday, January 25th 3-6pm
Craft Beer Sampling Hosted by Frank King 
JOIN Petrock's Liquors Beer Aficionado, Frank King for an informative sampling of Craft Beer.  Frank will pour some of his favorites.  Please download Petrock's Liquors Mobile App for the details. Stop on by and bring a friend!    
 
 
 
Thursday, January 30th 4-7pm
Malabar Spiced Liqueur Spirit Sampling
Hosted by Jonas Koep, Brand Ambassador  
JOIN Jonas and learn how to turn this delicious liqueur into your favorite cocktail.  Or, have it neat or just sip over ice.
A Mystical Liqueur that takes your drinks to the next level!  "Malabar Spiced Liqueur offers a gorgeous complement of the finest spirits and complex spices including notes of orange, cinnamon, cardamom and cloves.  It brings an elegant, mystical touch to your favorite cocktails and a delicious way to elevate any occasion.  Malabar Spiced Liqueur is Gluten Free."
Take a break from the winter blues and JOIN US!  
 
   
 
Friday, January 31st 4-7pm
Portuguese "Pour At 4" Wine Sampling
Hosted by Ricardo Cerdeira, Portuguese Wine Educator
JOIN Ricardo and sample a diverse collection of Wines from Portugal.  Learn about the grape varietals, regions and techniques used to craft these wines.  These wines are a great VALUE and pair perfectly with all types of foods.   
Learn to maximize your enjoyment and appreciation of Portuguese Wine!  Ricardo being a true Portuguese, will answer any questions you may have.  Please do stop by if you want to learn more while you sip and socialize!
 
 
 
Saturday, February 1st 3-6pm
Craft Beer Sampling Hosted by Frank King 
JOIN Petrock's Liquors Beer Aficionado, Frank King for an informative sampling of Craft Beer.  Frank will pour some of his favorites.  Please download Petrock's Liquors Mobile App for the details. Stop on by and bring a friend!  
 
 
 
SIP, SOCIALIZE AND A BIT OF EDUCATION & BRING A FRIEND! 
 
 

VISIT OUR
GOURMET CHEESE SHOPPE 
LOCATED IN AISLE ONE  
"NEW ARRIVAL"   
RECOMMENDED PAIRING
Salsa and hummus go together like peanut butter and jelly. No, really! Try mixing our Medium Salsa with Original Hummus for a delicious dip. We recommend serving with corn chips.
It's just snacks made the right way - the Blue Moose way."  
   
 
   
WE CARRY 
MADDALENAS
 
GOURMET CHEESE CAKES AND PIES
      

 AMERICAN WINE SOCIETY

Welcome everyone to the Roaring 2020's!
 

Jean Edwards Cellars Wine Dinner
Yes, this is the Roaring 2020's and I am planning our 2020 calendar.  We have much to look forward to.
Business First!  Have you renewed your memberships?  If so thank you.  Anyone and everyone who has a passion and wants to further their enjoyment of wine is invited to JOIN! 
Our Chapter is growing and our wine and food pairing dinners are selling out.  To keep us focused on our mission to educate, soon only AWS Members and their guests will be invited to attend our AWS Chapter Wine Dinners and Educational Seminars.  So please JOIN!
 

MARK YOUR CALENDARS:
March:  David Rossi, owner of Fulcrum Wines of Sonoma and Napa Valley will host our first Winemaker Dinner of 2020.  He will introduce new vintages and new varietals, as his portfolio has grown.  Bravo David!
April :  We will gather as a group on a week night to discuss and sip wine with a featured speaker. The purpose is to educate and gain a deeper appreciation of Wine!
May: Tomi Cuni of Cantine Damilano, Piedmont, Italy will host a Wine Pairing Dinner.  "Damilano is one of few traditional, ancient, ultra-centenary Barolo wine makers."  Italian Wine Specialist Lita Bodemer will co-host along with me, Debbiolo!
These events will be held at Caffe Piazza.  Owner, Antonio Ruffa is on holiday.  Upon his return I will confirm the dates and you will be the first to know.  Spread the word! 

 
DID YOU KNOW?  The AWS is a non-profit, mostly volunteer organization with 7000 members across North America.  I urge you to renew your memberships and get involved.  Our Chapter is just a small part of a much larger community.  Take advantage and live the wine dream.



Petrock's Liquors Member Benefit:
AWS Members receive a huge savings of " 20% OFF" Nick Petrock's Featured Sale Wines.   All you need to do is remember to show your valid membership card to the Cashier at checkout and SAVE!   This collection changes seasonally so be sure to grab your favorites while they are in stock.  Check it out!  The display is located in the front center aisle of the store.   

   
JOIN American Wine Society and share your passion with us.  Memberships begin at $49 per year!  You can follow this link or email me at [email protected] for additional information. 

I look forward to having you JOIN US!.
   
Debbie Petrock Kirch, CSW, FWS, Rhone Valley Master
Certified Specialist of Wine and French Wine Scholar
Director of the American Wine Society
Central New Jersey Chapter       



SIP, SOCIALIZE AND A BIT OF EDUCATION!

Petrock 's  Liquors
419 Amwell Road, Hillsborough NJ 08844
908 359-2333  or  908 359-7452 (fax)
 
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DELIVERY SERVICE IS AVAILABLE.
     
Thank You for Shopping with US!   
 
Welcome to the Roaring 2020's!
'Oh what a DECADE it will be.
THE PETROCK FAMILY

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