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A Personal Note from Susan 

I'm bracing for the high number of Opt-outs that is often expected when one shares their POV (Point of View).  Yes, I intend to talk about both politics and religion and yes, I was taught early in life that these two subjects were off limits in any public setting.  Well, to me this is a private setting and each of you is my respected colleague, friend and many of you are my personal clients, so I'm taking a risk by sharing my POV.
Something about turning 52 years old, successfully operating my business for the past 15 years, and being secure enough to allow everyone's opinions to be heard with an open mind, encourages me to write on this topic.  I also understand the importance of having a POV and being willing to share it!  No, you won't appeal to everyone, in fact, you will most likely offend some and they will opt-out of your list.  Be brave and share your POV, those that hang in with you, really get it and most likely are your ideal target and who you should be communicating with on a regular basis.
Here goes... I'm a registered Republican, and will n ot be voting for our party's candidate.  I'm pro; our strong and empowered military, minimal government assistance, and very much enjoy shooting my pistol at the gun range (the image is of my latest visit, not bad, if I do say so myself).  I won't use the word "never" as I've been burned by that attitude way too many times in my short life; however, I will say that until November 8th, I will continue to pray daily for guidance on this topic.
Which brings me to religion.  I was raised Catholic, and I've raised my four children Catholic.  My intention in raising my children Catholic was for each of them to have a solid foundation in faith, to know that it mattered how they behaved and how they treated everyone, and to never feel like they were ever alone.   It was never about wanting them to believe Catholicism was superior to every other religion; in fact, it was about providing my children with a foundation where they felt comfortable and confident in exploring their faith and spirituality as adults.  I'm looking forward to watching each of my children explore this very important aspect of being human.
This is where my faith and politics intersect and where I'm taking the most risk in sharing my POV.  I have a sheet of paper that states; "Things I need to turn over to God".  I add to it throughout the year any topic that is beyond my ability to figure out how it will be resolved.  It has p rovided me with so much peace over the years because my faith allows me to let it go, once it is added to the list.  So, this year, rather early, I added the 2016 Presidential election.  Now, it doesn't consume me, as it does so many others, about what will happen on November 8th. 

I encourage YOU to share with me your POV on something that is important to you. Know that I will hear your opinion with no judgement and will respect you for being brave enough to share it!

 Much love,
Susan's Signature 
P.S. Stay connected with me, (and read lots of informative & inspiring content) by clicking "like" on my Facebook page here.

Do You Know the Three Pillars to Sales Success?

I'm often asked by my clients; what do I need to do to increase my sales?  In most cases, I can speak to the three pillars of sales success that have worked for me and many other business owners.  They are Networking, Speaking and Making Sales Calls.  This month I will dive deeper into pillar one, networking:
Pillar One: Networking - it's about connecting not selling!
  • Consider if your ideal target attends - Early in your business when you have more time than paying clients, you can be less concerned about this point.  It is perfectly ok to attend as many networking events weekly that you can and consider it an opportunity to practice your intro, your open-ended questions, build your list and begin the very important "know, like and trust" process that must occur before someone will invest in your services.
As you begin to see success, and your schedule begins to fill up with client fulfillment, then it is important that you evaluate each event properly.  Do some research; ask the organizer to describe the typical attendee demographically.  If your ideal target is not widely attending, then pass on this event.
  • Be prepared with your :30 elevator intro - This can be a very challenging process for many business owners.  I recommend having three versions; 30 second, 2 minute and 5 minute intros, as each event protocol is a bit different.  It is typically easier to write the five minute version and cut it back to fit the other two shorter versions.  Be sure to speak directly to your ideal target, mention their pain points and how your services can resolve them.  Once you think you have them drafted, share them with a trusted advisor, mentor or coach.  Once you have the final versions, then practice them daily, in front of a mirror, with a smile until you can comfortably and confidently share your intro. 
  • Ask sincere and open-ended questions - Remember that you are not selling at a networking event.  Sure, if someone says, hey, I like what you have to say and I need your services, then by all means sell them; however, this is far and few between and if you attend the events expecting the sale, you will be setting yourself up for disappointment.  Instead, consider this an opportunity to begin the "know, like and trust" process discussed above.  You get them to know you during your intro, they will determine if they like you by the level of mutual interest you take in them, what they do and what's important to them.  So, this is where the questions come in, and they should be open-ended.  Here are a few you can try, and then I encourage you to create your own, test them, makes changes based on the response and comfort level you feel in asking them.  Use these questions after the basic intros have been shared.
    • What has been some of the most fun parts of running your own business? 
    • Who have you leaned on for support and how have they been helpful?
    • What would an ideal referral look like for your business?
    • Any lessons learned that you'd like to share?

Resource Center

My friend and client, Pat Mussieux will be the keynote speaker at Tracy's Women TIES annual retreat next month, on September 14th.  I've experienced first-hand for the past year the incredible talent of this special lady.  She is brilliant at teaching the mindset required for a successful business owner in a way that is humorous yet impactful. 

Come hang out with me, and a lot of very cool and successful women for the day.  Did I mention that this event is a great networking opportunity?  

Pat Mussieux is an author, television personality, internationally acclaimed speaker, and award-winning business coach, located in London, Canada. Her newest book, Business Gets Better When YOU Get Better! will be released in the fall of 2016.

Pat won the 2012, 2013 and 2015 STEVIE Awards-Female Entrepreneur of the Year in Canada, the 2014 STEVIE Award for Women in Business-Female Executive of the Year in Canada. Pat has been named as one of the "Top 100 Women Entrepreneur Experts to follow on Twitter."

Having transformed her life at age 57 from trash bag to travel in a private plane around the world, as well as taking her business from zero to close to a million dollars in less than 7 years are a direct result of her expertise in the area of mindset, marketing, and money. She works with entrepreneurs around the world, including a mentoring project in both Johannesburg and Zimbabwe. 

Her most important role, however, is that of grandmother to 3 amazing young adults!

A Thought to Ponder    
"Develop success habits for early in the morning. 
That sets the tone and foundation for a great jump start."

By: Pat Mussieux

Meet Susan 


Tap Into Your Center - Increasing Sales, Revenues and Profits™ was officially founded by me, Susan Beebe in the fall of 2013. After more than 30 years of being in sales and marketing, of successfully running my own advertising agency, Lighthouse Marketing, I have finally given myself permission and launched the business entity that speaks to my soul.


I believe  we are each given unique gifts, talents, skills ; that are meant to be shared with others. That is our purpose - it's truly that simple. My gifts include practical skills, such as the ability to sell - to market effectively - to run a successful business - all with the primary spiritual intention of being unconditional love!


If you're responsible for generating new customers for your company - and would like to co-create a customized New Business Development system to  generate a steady stream of your ideal customers  - then let's connect, and explore how I can put my 30 years' experience to work for you and your company.

Tap Into Your Center
5821 Acton Street
E. Syracuse, NY 13057
Phone: 315-656-9922
Call Toll-free: 855.436.5688

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