All Popped-Up
The Brand: Lyft
Where To: Major Cities Across the Country
The Hap:
Driver rallies. Glowing interactive photo booths. Lyft Brigade street teams. MKMC took a multifaceted approach to popping up Lyft across the country. Infiltrating community hot spots, lifestyle venues, festivals and more, the ridesharing brand made its presence known at nearly 50 events over the course of 2 months. Here. There. Everywhere.
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