Toronto Boat Show Exhibitor News

Our primary communication method, Exhibitor News provides important information about the Toronto Boat Show.

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In This Issue :
  • Increased Attendance & Robust Sales Cap Off the 2017 Toronto Boat Show
  • Program Reports 1,082 Boats Sold by Participating Dealers
  • Renewal Applications for 2018
Increased Attendance & Robust Sales Cap Off the 2017 Toronto Boat Show

The 59 th annual Toronto International Boat Show, North America's largest indoor boat show, saw all signs of positive growth for the boating industry with a nearly 10% increase in attendance from 70,643 last year to 77,105 attendees in 2017 over the show's 10-day run, marking one of the highest-attended shows in the past five years

"The show delivered its largest and most comprehensive advertising and marketing plan across the province," says show manager Cynthia Hare, "and exhibitors reaped the rewards with not only double-digit attendance growth over the first half of the show, but also with quality attendees who were eager to spend."

CLICK HERE to access the 2017 post-show release with additional information.


Your feedback on the 2017 Toronto Boat Show is an integral part of planning for 2018, and the Exhibitor Survey will be distributed shortly. Additionally, your feedback is welcome anytime throughout the year, and can be addressed directly to our boat show team.

Thank you again for participating in the 2017 Toronto Boat Show!
Program Reports 1,082 Boats Sold
by Participating Dealers 

Yogi Jones was our Saturday $100 dealer draw winner.
Our BUY A BOAT & WIN contest creates incentive for consumers to finalize boat purchases before the end of the show.

Erin Terveld, Keswick ON,
is our 2017 winner! Erin wins $10,000 toward her Bayliner, which she purchased at the show from Quinn's Marina. We will present her cheque in the spring when Erin takes possession of her new boat.

Each day of the show, we also made a random dealer draw from BUY A BOAT & WIN ballots.

Congratulations to our $100 dealer draw winners for 2017:
  • Pat Sturgeon, Pat Sturgeon Yachts
  • Todd Fair, The Boat Warehouse
  • Chris Meyer, Crate's Lake Country Boats
  • Paul Cornwall, Lefroy Harbour Resorts
  • Ric Heemsbergen, Howell's Marine
  • Wes Bristow, Bay Marine
  • Alyse Setten, St. Onge Recreation
  • Rod Land, Marsh's Marina
  • Yogi Jones, The Performance Shed
  • Doug Harrison, Hully Gully
A secondary objective of this program is to generate sales statistics - frequently requested by media. Accuracy of numbers we provide is reliant on exhibitor participation in the program.

This year, the BUY A BOAT & WIN program reported
1,082 boats sold by dealers who participated in the program by submitting ballots for boats sold. In 2016, the program reported 984 boats sold; in 2015, 843 boats; and in 2014, 772 boats.

Thank you to all who participated!

Renewal Applications for 2018     

With the magnitude of the Toronto Boat Show and the volume of work to execute, the space sales process, marketing promotions, suppliers and logistical details, it is necessary to start show preparations early to properly service all exhibitors and attendees.

Renewal applications for the 2018 Toronto Boat Show will be emailed to 2017 exhibitors in the spring. Please watch for them and return within the 30-day renewal period.

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