Whether you’re trying to sell a product or an idea, there are three simple lessons you can use:
Number 1: Don’t whisper a dozen things – say one thing loudly
Number 2: Small brands need a big personality
And Number 3: Humour is the WD-40 of advertising
These are some of the words of wisdom from a new book by award winning marketing expert, Terry O’Reilly.
Originally a Sudbury boy, O’Reilly is a master of the fine art of selling the dream. A long time broadcaster on CBC radio, he has just released a new book chock full of lessons learned from his program, ‘Under the Influence’. The book is called:
This I Know – Marketing Lessons from Under the Influence.
He’s going to be sharing some of those lessons with delegates of the 2017 Latornell Conservation Symposium at lunch on Wednesday, November 22 at the Nottawasaga Inn and Conference Centre.
The Latornell Conservation Symposium runs from November 21 – 23 and covers topics such as watershed management, natural heritage, healthy soils, stewardship, climate change and many more. Terry O’Reilly’s lessons will be invaluable for practitioners trying to figure out how to communicate some of these complex issues to others in a simple, user-friendly way.
Join us for the three days, share information about important things around the science of watershed management and learn a few things from a great marketer.