The Wisconsin Economic Development Corporation (WEDC) has launched a $1 million marketing campaign to encourage young professionals in the Chicago area to consider living and working in Wisconsin.

The campaign, which places an emphasis on reaching millennials via popular social media platforms they use every day, began last week and runs through June 30. It includes ads on social media platforms such as Facebook, YouTube, Instagram, Pandora, and popular mobile phone apps.

The unprecedented campaign is part of the state’s comprehensive efforts to attract and retain talented workers in Wisconsin to meet the workforce demands of today and tomorrow. It marks the first time the state has embarked on a paid media strategy aimed at talent attraction.

According to Racine County Economic Development Corporation's (RCEDC) Executive Director Jenny Trick, the recruitment program will directly support RCEDC's mission.

“Supporting our existing companies and recruiting new development to Racine County has been RCEDC’s mission for nearly 35 years," said Trick. "Our future efforts will benefit from a solution-driven talent recruitment program.”

Click here to learn more and view ad samples.

Last week, the Wisconsin Department of Transportation (WisDOT) began work to rebuild the East and West Frontage Roads along I-94 between County KR and WIS 20 in Racine County. Road closures began Wednesday, January 10th. Utility work is also taking place in the area and is being coordinated with the reconstruction work on the frontage roads. Throughout construction, local traffic will have access to properties and businesses.

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The WisDOT has placed ads requesting bids to complete resurfacing work on WIS 20. The work, anticipated to begin in March, will improve the condition of WIS 20 in anticipation of increased use due to the work in and around the Foxconn development site and the upcoming major reconstruction of the I-94 North/South corridor.

For additional project information, visit https://projects.511wi.gov/i94northsouth/.

Tomorrow (January 16), the Public Service Commission of Wisconsin (PSC) will be holding a public outreach and scoping session. At the session, Commission staff will explain the regulatory review process and solicit input from the public to help determine the scope of the EIS. Persons with local information or environmental concerns are encouraged to attend. Click here for more information.