1.There is CLARITY in their message.
2.The message and brand is CONSISTENT.
3.The message, image and brand is CONSTANT.
This week I wanted to share "8 Laws of Personal Branding" by Peter Montoya that I found helpful to my business & I hope you find it useful as well as you think about yours...
1.
The Law of Specialization: You can specialize in one of many ways: ability, behavior, lifestyle, mission, product, profession or service.
2.
The Law of Leadership: Your leadership will stem from excellence, position or recognition.
3.
The Law of Personality: Be your own authentic self! It is a law that removes some of the pressure laid on by the Law of Leadership: You've got to be good, but you don't have to be perfect!
4.
The Law of Distinctiveness: You must separate yourself from the competition. An effective personal brand needs to be expressed in a way that's different from the competition.
5.
The Law of Visibility: Visibility creates the presumption of quality. People will assume because they see you all the time, that you must be superior to others offering the same product or service.
6.
The Law of Unity: Your personal life, your private conduct must mirror the public brand.
7.
The Law of Persistence: Stick with your personal brand without changing it; be unwavering and be patient.
8.
The Law of Goodwill: You must be associated with a value or idea that is recognized universally as positive & worthwhile.
We look forward to continuing to provide our members with valuable information to further support you and your business!!!
