Qualitative Research News                          November 2012

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Sharing Knowledge 

Does a Moderator Good 

Happy Moderator




November is here and this month InsideHeads is celebrating the art of sharing & collaboration.

With the experience of QRCA's annual conference still fresh in my mind, I'm inspired to pay it forward.  In this issue we're passing along some of the best tips we've received from other moderators and small businesses - thoughtful strategies and clever tools that will save you time, energy and yes, even money.  
Our free monthly tutorials continue this month, with a short & spirited presentation and open Q&A on writing great reportsJoin us Tuesday, November 13th at 1pm EST as we
discuss the most effective ways to present research findings to your client.

Please know, the tutorial is not a sales presentation, in case you were secretly hoping.  

To your continued success!

Jennifer Dale
(877)464-3237 ext. 703 


Giving Homework Assignments? 
Get the creative juices flowing... for free!  
Collage Maker

Take a walk on your creative side and incorporate free, fun tools on the Web into your next focus group. Great for online or face-to-face! Here are a few popular ones moderators have used recently to enhance their own interviews:

Going Mobile?  

Many of these also have free apps for iPhone and Android! 


I'm Sorry, Can You Repeat That?

Say what?With international studies abound, pronouncing participant names correctly can be challenging... Good news!  Now if you can spell it, you can say it. 

Sites like Hear Names and Pronounce Names give you both phonetic spellings and an audio file.  Pronounce Names even offers the origin and meaning of the word.  Thanks!   
Map Easier Than Folding a Map


In our last web tutorial we talked about how to analyze the massive amounts of data in online focus group transcripts. April Bell gave a fun presentation at the annual QRCA conference in Montreal a few weeks ago on mind mapping, which can definitely help lay the groundwork for an organized report.






QRCA Members Receive 20% off every online focus group in MyVFF (and you're first one is still free!)  




Discussing Sensitive Subjects? 
Participant View

Add a Dash of Chat to Your Next Study and Experience More Candid Feedback
Participants in Online Focus Groups provide honest responses to some of the most personal questions. 
Professional Moderators try it FREE today!

Proud Member and Supporter


MRA logo     AMA member logo  

Free Tutorials Calendar 


2nd Tuesday of every month 


Open Q&A with Real Moderators.  Not a Sales Presentation!


Next up:   

How to Prepare a detailed report


How to Build on your first online focus group experience

2013 Schedule Coming Soon! 


Industry Events Calendar 


November 12-14, 2012
Boca Raton, FL

IIR The Market Research Event                               

January 10 at 12pm ET 

Your Office 

QRCA QCast Case Study   


February 24-26, 2013 

Miami, FL 

MRA CEO Summit


June 10-12, 2013 

Orlando, FL

MRA Insights & Strategies Conf. 

October 16-18, 2013
San Diego, CA


change your clocks
Don't forget, Daylight Savings ends in the U.S. Sunday, Nov 4th at 2am.

 >> More Information

 25 Low- or No-Cost Ways to Grow Your Business from Harpeth Marketing


  >> I'LL BITE

 Tips for Designing an Online Focus Group Discussion Guide 


  >> DO TELL  

7 Ways to Save Time on Your Social Media Efforts 



Free Word Clouds, In Case You Haven't Heard   


   >> WORDLE     

Deciding Which Online Qual Research 

Method to Use 



The World's

Best Courses Online For Free



Live Usability Feedback during Focus Groups 


   >> USABILLA   

Feeling Social?

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Online Focus Groups Since 1998 
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