Soliciting Political Contributions
Most candidates and committee members fear asking others for political contributions. However, moving out of our comfort zone and asking for monetary donations can be a rewarding experience if we keep the following principles in mind.
Why Do People Give?
1. To get access to elected officials.
2. Ego - it makes them feel good.
3. Belief in the candidate or the Republican Party.
4. Fear of the consequences of not giving.
5. To reward candidates or the Republican Party for past performance.
6. Peer pressure.
7. Friendship for a candidate or committee member.
8. To effect public policy. (This is the reason most people give)
9. Party loyalty.
10. They were asked. (This is the most important reason!)
3 Things to Ask of All Potential Donors
1. Ask for their vote
2. Ask for a monetary contribution
3. Ask for the name of another donor
Why Don't People Give?
1. They feel exploited.
2. The appeal is too vague.
3. The appeal is unrealistic.
4. The appeal came from the wrong person.
5. The campaign is not perceived as viable.
6. They were not asked! (This is the most important reason!)