Our Next RSFBPW Meeting
President's Message:

Dear RSFBPW Members and Guests,

Happy LOVE Month to you all!  

Let's use this month to show some love to our clients!  We work hard to find new clients and it's important to continue to nurture those relationships to create loyal clients and "raving fans" of our product or service.  Ongoing customer engagement is key. Why, you ask?

Studies show that customer engagement is highly correlated to customer loyalty. Engaged customers are more likely to spread positive word of mouth about your brand through blogs and social media, videos, speaking engagements and other activities.  The secret word is nurture. This social proof will help you attract more prospects, close more deals, and shorten the sales cycle.

And here's a nice bonus: Loyal customers are more likely to buy again, and buy MORE than before, going from 13% to 51%.

Ideas to integrate customer engagement with your business:
1.  Stay top of mind with 3 "touches" a month - i.e. newsletter, written appreciation note, email tip, phone call just to say "hi".
2.  Send your top 5 clients a gift of appreciation - gift basket, gift card to their favorite restaurant, bouquet of flowers to brighten their day.
3.  Give referrals to your clients.  One of the best ways to GET a referral is to GIVE a referral. 

Get creative and think of ways to make your clients go from satisfied to RAVING FANS!  It will greatly separate you from the pack of your competitors.  

Cheers to creating love in all areas of your life!

Gina Ruby, RSFBPW President
gina headshot use   
"To love what you do and feel that it matters - how could anything be more fun?" ~ Katharine Graham

Pay for your 2017 RSFBPW Membership online
  Click here  to pay for your 2017 RSFBPW Membership dues.  $70.00 Annual.

Renewal dues are due by February 29, 2017. If there are any changes/corrections to the RSFPBW directory, please contact Betty Potter-Englishbee immediately.

Also, please let Betty know if you are not renewing this year.  We will miss you!
Come to our February Meeting.  Register by February 13  5pm

Sharon Connors, Handwriting Analyst

Handwriting Analysis is a personality assessment instrument that measures
such character qualities as organizational ability, decisiveness,
self-confidence, determination, creativity, and decision-making. 
It reveals problem-solving skills as well as emotional nature. 
The way you write is the way you are. 
Change your writing, change your life.
Welcome our 2017 RSFBPW Board Officers
2017 rsf board

Our RSFBPW Board Members and Chairwomen for 2017

President - Gina Ruby 
VP of Programs - Julie Hetherington
VP of Membership - Dr. Deena Stacer 
Secretary - Beppie Mostert
Treasurer - Pamela Croft 
Chairman of the Directory - Betty Potter-Englishbee
Chairman of Reservations - Alexis Ranglas Behseta  
and Linda Melikian 

RSVP Information - RSVP by Monday February 13 5pm
Reservations may be made online at  (using PayPal - do not have t o have an account). Any questions email    Alexis Ranglas  
NOTE: All reservations will close at 5 pm on the Monday before the event or when  70 reservations are made.    NO refunds or changes after Feb 13.
Alexis Ranglas is the RSVP chair. All requests must be made through Alexis prior to the meeting. Please call to cancel - see Lunch Choices section for special requests requirements.    858-204-3800
Questions- Call

MEMBERS: Get a 2nd entry in the drawing - email secret word to Alexis by 5 pm .  Feb 13.  (Members get one entry when registering and paying for lunch)
Lunch Choices:
chicken salad

I mportant Note: Unless a serious health challenge exists, i.e., gluten intolerance, no special requests except no dressi ng or dressing on the side.  Please email Alexis Ranglas directly
Salad:    Ahi tuna & lump crab stack w/avocado, seaweed salad, soy reduction, won ton chips
Hot Dish:    Chicken (bone-in thigh). beluga lentils, braised carrots, charred onions, fresh herbs, thyme jus.   Gluten Free
Vegetarian:  Pasta primavera, sautéed seasonal vegetables, light  garlic cream sauce.
Drinks: ice tea, hot tea, coffee, soft drinks (does not include mineral water)
Dessert: Chef's choice
No host wine- purchase drink tickets from Board member at $15 each.

Member Price: $30            Guest Price:  $35

R SFBPW Board Members
& Leadership Volunteers
Honoring our Member's 
February Birthdays
                  Gina Ruby
Alexis Ranglas-Behseta
Linda Melikian 

Recording Secretary:
Beppie Mostert

Pamela Croft

VP Membership:
Deena Stacer

VP Programs:
Julie Hetherington

Betty Potter-Englishbee
Laurenn Barker  
Rosemarie Litoff  
Roohi Darugar 
Judy Foster 
Andi Frimmer 
Dana Green 
Linda Kaczur 
Sandi Marvich
Michele Miller
Julia Uhll  

Inspirational Leader: 
Julia Uhll

Sarah Morgan

Please say Happy Birthday to:

 Michelle Balke                 February 1
 Karen Roth                     February 13
 Laura Hendrickson          February 14
 Kelli Graham                  February 19
 Michelle Miller                February 27 
happy bday  


RSFBPW Mission Statement
OUR MISSION: To encourage, support and motivate each other to achieve professionally, to develop our true  potential as women, and to have fun in the process. 

If you have a colleague who you think would enjoy being part of our professional group, please bring them as your guest. For more  information about becoming a member of the Rancho Santa Fe Business & Professional Women's Association, please visit our web site at We are a diverse group of women so be sure to check out all the members' profiles on the  member's page of the website!  


Membership Benefits

As a member of RSFBPW:

Your contact and business information is placed in our directory, as well as on our website in the membership section. Please remember to update your information whenever it changes, including new photos and logos. You are invited to participate in the monthly drawing for members only by bringing and talking about your donation during the drawing portion of our meeting. You can place your items for sale on 1/2 of a table located in the back of the room before, and after our monthly meetings, from January through October. You should arrive around 10:30 a.m. to secure your spot. You can share a 20 second commercial during our meetings. You can apply to speak at our member's showcase, some restrictions apply. You can post announcements for your products, services or events on our Facebook Business Page and participate in our LinkedIn Group page.

Monthly speakers are the only ones allowed to place their information on the luncheon tables during our meetings.  Due to the size of our membership, we are unable to send out group emails to all members regarding a special event or announcement you may want to share with members. Be sure to post your announcement on our Facebook Business Page.  Thank you. 

Quick Links
Shout-Outs and Testimonials

We may  run out of time at our meetings to share our testimonials for each other's services, products, and community announcements. We encourage you to write your praise and mail an email or note to the member who you want to applaud. Send your friends a special email sharing your testimonial about the member you are highlighting. Post your Shout-Out on our RSFBPW Facebook page and on your own FB page.
We offer Shout-outs and testimonial time at the end of many of our meetings, however it depends on the time left after our speaker has concluded their presentation. We do not offer testimonial time at our November and December meetings because of the length of the program. We encourage you to pass out your information, flyers, handouts and community announcements during the open networking time which is between 11:15 a.m. and 11:45 a.m. 

You may also want to use your 20 second commercial time during the meeting to share your business event or announcement with the group and invite interested members to pick up a flyer with more details in the back of the room. Thanks for cheefully working with us!

A Gentle Reminder about Spamming RSFBPW members

Members and visitors must individually ask each member for permission to place them on any form of mass communication-email blasts, newsletter lists, U.S. Mail lists or group texts.  Without each member's individual permission, we consider this type of communication to be an act of spamming. To build long-term relationships with members please write personal notes and emails first and after developing rapport, ask these members only for permission to place them on your mailing list. Thank you for your cooperation.  
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Have a clear and concise message. Screen real estate is valuable on mobile, so keep the content here simple and focus on the essentials. Think about the goal of your email. Do you want people to shop online, come into the store, share a sale with friends via Facebook - or maybe you just want them to read an article on your website? Whatever your goal, it's important to make sure you have one before hitting send. Optional Link