Raising Awareness About Our Nation's Byways at IPW'15
Your opportunity to promote your byway or state byway collection AND help keep byways "on the map"!
WHAT Is IPW?
It is the travel industry's premier international marketplace and the largest generator of travel to the U.S. - it is NOT a typical trade show. In just three days of intensive pre-scheduled business appointments, more than 1,000 U.S. travel organizations from every region of the USA (representing all industry category components), and more than 1,300 international and domestic buyers from more than 70 countries conduct business negotiations that result in the generation of more than $4.7 billion in future Visit USA travel. At IPW, buyers and sellers are able to conduct business that would otherwise be generated only through an exhaustive number of around-the-world trips.
HOW will byways be represented at IPW?
Byways will have great visibility! The NSB Foundation has purchased a booth on "Federal Row", exhibiting alongside the National Park Service, AIANTA/BIA, America's Great Outdoors, National Parks Promotion Council, Department of
State, and other national agencies and organizations.
Federal Row will use the marketing theme introduced by the National Park Service's Centennial campaign, Find Your Park. Sub-themes for marketing materials will be "Find Your Park Authentically" and "Find Your Park off the Beaten Path".
What kinds of byways will be represented?
Approximately 45 back-to-back appointments with attendees interested in the "off the beaten path" trips for group and leisure travelers that byways provide will be scheduled in advance. We'll talk with attendees about byway travel experiences, directing them to a specially-created website, ComeCloserToAmerica.com, where they'll find a link to Bwyays.org and
information about Sponsor Byways and state collections supporting our IPW effort.
ALL byways, including America's Byways and state scenic byways will be represented at the booth; however, those individual byways and state collections supporting our IPW effort (Sponsor Byways) will receive special attention when meeting with attendees, and on the ComeCloserToAmerica.com website to which we'll be directing them.
WHO will represent byways at IPW?
Three NSB Foundation board members will attend IPW as delegates, at their own expense, to represent the depth and breadth of our nation's byways.
What will we receive as a Sponsor Byway?
- Sponsor Byways will be part of a cohesive collection of byways being showcased at IPW. Information about Sponsor Byways will be shared with attendees (we will meet with 40 travel planners who are specifically interested in byway travel)
- Sponsor Byways will be included on a specially-created website for IPW (www.ComeCloserToAmerica.com) to which attendees will be directed. Byway images, video, website link, profile sheet and contact information for leisure and/or group tour information will be shown on this site.
- Sponsor Byways will receive all leads generated at the show, as well as notes taken during discussions with attendees that you may follow-up on and direct market if you wish.
Why should we support the NSB Foundation at IPW?
For a minimal investment, you'll be helping to support and raise awareness for international travel along our country's byways - The 150 federally-designated America's Byways and state scenic byways. The National Scenic Byway Foundation couldn't exhibit at IPW without your support.
How much does it cost to participate?
A single byway can sign up for $375; a state collection of byways can sign up for $750.
Do I have to be a member of the NSB Foundation in order to be a Sponsor Byway?
Yes, this opportunity is only open to National Scenic Byway Foundation members. Membership costs only $150 annually, and goes to help the NSB Foundation provide the tools and resources the organization needs to support byways. Membership info can be found HERE.
