BSB 149     J. Morris Hicks     (5-26-18) 
Rare Omission in Last BSB (#148)

After more than 1150 blogposts in over seven years, did you notice what was missing in BSB #148 that I posted on May 22?  "Optimizing Earth as a System" - Deming

What was missing? There was not a single word about food choices. Why is that?

First, let me explain that I didn't notice the omission until I re-read the post the following day. At that time, I realized that I had not decided in advance to omit the mention of food choices--it was just that a mention of that topic in that BSB just wasn't necessary, and may have been problematic.

The blogpost was all about looking at "Earth as a System" and then working deliberately toward an ultimate system of equilibrium, wherein humanity and nature can coexist indefinitely. 

So I mentioned the two obvious human behaviors that almost everyone agrees are grossly unsustainable in addition to the over over-dependence on fossil fuels which is primarily driven by the first two:
  1. Out-of-control population growth, adding a net 230,000 people every single day.
  2. A global economy based on the maximization of the consumption of STUFF in a world of finite resources.
Even an average middle schooler knows that combo is not going to work for much longer. But food choices are a whole different ballgame. Why is that?

Because of the Protein Myth. Knowing that over 90% of the "best and brightest" in the world are believers in the "protein myth," to mention the idea that we should not be eating the highly wasteful, harmful and unsustainable animal-based foods would've just been confusing, and possibly alienating, for my targeted mainstream audience.

Protein Myth defined: The widespread, yet misinformed, belief that we must eat animal protein in order to be healthy.

Subconsciously, I was thinking that mentioning the "protein myth" at that time would've caused me to lose many of my readers--before they had a chance to fully understand the "big picture" about how the "protein myth" locks the brains of the best and brightest scientists, thinkers and leaders in the world. 

And it's the consequences of those locked brains that are so worrisome. See statement below the image here from one of my presentation slides:

The Bottom Line. First we need to sell the idea that we should be looking at our relationship with nature as one of a single "system" that must be carefully managed if we're going to survive as a species. 

Then, once millions of mainstream scientists, thinkers and leaders become aware of what's at stake, they will be far more open to the idea of the tremendous "home-run" of a global shift to plant-based eating: For our health, for our ecosystem and for our future as a species.

Back to Dr. W. Edwards Deming . As I was writing that earlier blog, I realized that the good doctor himself almost certainly believed in that "protein myth" at the time, as did I, back when I met him in 1992. Almost everyone in the USA believed it back then, except for a few pioneers like my friend and colleague, Colin Campbell.

But if Dr. Deming were alive today, he would listen to the world-changing, civilization-saving wisdom of the greatest nutritional scientist in history--Cornell Professor Emeritus T. Colin Campbell, PhD. And together, they would blow the "protein myth" out of the water. 

Dr. Deming would be interested in gathering and analyzing all the data that he could find about the "win-win" health-promoting and ecosystem-saving powers of a global human shift in the direction of plant-based eating.

In my latest presentation template, Dr. Deming is the sixth of eight "big picture" scientists that I mention. The seventh is Dr. Campbell.

Twenty-six years later, the world still has not listened to Dr. Campbell. Maybe by reviewing Deming's "system-focused" methods, the world's leaders will be jolted into realizing the crucial importance of our food choices--when it comes to promoting the sustainability of the human species. 

And when they gather enough data, they will suddenly experience what I refer to as, "a blinding flash of the obvious" as they finally realize that:

We are eating the wrong food! It is my sincere hope that mainstream audiences all over the world will have an interest in hearing this long overdue message.

Be well, Jim 

J. Morris (Jim) Hicks 
CEO, 4Leaf Global, LLC

PS: I welcome your feedback and/or your questions at:

Looking for Opportunities to Speak.  Since 2016, my research, writing and speaking has been focused on the sustainability of our ecosystem and our future as a species. With a primary emphasis on food choices, I call it the "most important topic in the history of humanity." 

After all, what could possibly be more important to humans than the survival of our species?

Latest/future talks: Earlier this year, I spoke at a VegFest in Ft. Myers, Florida, at the in Honolulu and Kahului, Maui, and at the College of the Holy Cross  in Worcester, MA. Upcoming talks are being scheduled at the NYC PlantPure Pod in October and in South Haven, Michigan in November. 

Later this year, my co-author, Dr. Kerry Graff, and I may be speaking at a Chinese Nutrition Association event in Nanjing, China. For more info, Visit our speaking page.

To schedule a presentation at a venue near you, please contact me at

Promoting health, hope and harmony on planet Earth

Moonglow J. Morris Hicks

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