SU Alumni Association

SHIP Alumni Career Newsletter

October 2013 Edition

October 22, 2013
In This Issue
Alumni Invited - Career Day Invitation
Employer Perspective: Building Relationships and Personal Connections
Highlighted Job Postings
Ship Career Connection
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Welcome to the October edition of the Alumni Career Newsletter!
Alumni Invited...Career Day, November 4, 2013

Attend this job, internship and career fair on November 4 from 1:00 - 4:00 pm. Location: ShipRec at Shippensburg University.  All alumni are able to attend for free. 

Attend and register to win a $100.00 gift card. Email for additional information or to have your resume critiqued prior to the job fair.

Employer Perspective

Professional Service Marketing, Building Relationships and Personal ConnectionsBy Heather Sweitzer, CPSM, Class of 2004, manager, Marketing & Business Development, Dawood Engineering

"How did you end up here?" is the question I'm often asked when I tell people that I'm in marketing and business development for an engineering firm. As a Shippensburg Alum with a Political Science background, it's not quite the career path that was originally laid out in my mind, but it has fostered a successful career with a bright future.


Professional Services Marketing is a niche that is not often taught or talked about in classroom settings. Our industry of Architects, Engineering, and Construction (A/E/C) is often laid out with two separate domains of marketing (branding, brochures, public relations, social media, etc) and business development (the one-on-one sales contact with a client or prospect). Those of us in the marketing department are often tasked with projects like developing proposals for potential work, writing marketing plans and budgets, planning events, or attending conferences.  Just like the position, the needs of our fast-paced industry and clients change on a daily basis. 


Read on for more on building relationships. 

Highlighted Job Postings

These companies are looking to hire SHIP alumni. You can find out more about these opportunities as well as other opportunities on Ship Career Connection. If you are a Ship alumni and looking to hire other Ship alums or students please contact us to highlight your job and post it on Ship Career Connection.  


SU Alumni Association


2-3 Management Trainee Positions, Daily Express

Entry-level positions. Ideal for an alumni candidate with 1-5 years of real-world work experience that just have not found the right "fit" with their career. In particular, our position might be ideal for alumni with a business degree that are in warehousing, hospitality, or retail sectors that are looking for a more stable work environment without crazy hours.   (Our position operates Monday - Friday from 8:00 - 5:00 with no weekends, holidays, swing shifts, or overtime.) Daily Express and Plant Site Logistics currently employees numerous Ship Alumni!

Contact Erik Thompson


Marketing Manager, OPEN MINDS, Gettysburg, PA

Senior Manager, AP Accounting/Analysis, Rite Aid, Harrisburg, PA

Correctional Treatment Specialist, Franklin County, Chambersburg, PA

Exhibit Sales Consultant, Exhibits by Promotion Centre, York, PA

Ship Career Connection

All Alumni are eligible to use the Ship Career Connection online job board. You must complete the following registration process first.



Step 1:  Go to or click on and follow the prompts through the Alumni Career Services button on the left.

Step 2:  Click "Alumni registration" on the right side of the page to register for a new ALUMNI account.

Step 3:  Create a unique Username (you don't need to know your "student id". Simply create a username)

Step 4: Enter the Temporary Password:  SHIPCC

Step 5: Click "Go"

Step 6: Complete the registration information- leave "School Address" information fields blank.

Step 7:  You will receive an automated message "Thank you for your interest. Your registration has been received and someone will contact you shortly regarding this registration"

Step 8:  Once your registration is reviewed and approved (please allow 48 hours), you will receive an automatic email with your username and a prompt to reset your password. 

Step 9:  Click on the link in the email to reset your password. (Note: this link will expire in 24 hours)

Step 10:  Set a new password and confirm. Click Save.

Step 11:  Start using the system.



  1. Search for postings for SHIP Alumni
    Through Ship Career Connection you can search jobs that are posted by SHIPPENSBURG UNIVERSITY or you can search the extended network of jobs that are posted by sister schools, etc. You can select "favorite" employers and contacts to have available quickly.
  2. Post your resume and other job-related documents.
    Always be sure to get a r�sum� critique before submitting it to employers. Email your r�sum� to for a critique.
  3. Access the document library for helpful resources.
    These resources will aid you in your job search process. Resume samples for experienced professionals- those with at least one year of experience, can be found on the alumni website at and click on Alumni Career Services.
  4. Connect with other alumni and mentors through professional networking.

For additional information on using SHIP Career Connection call 717-477-1218 or go to and click on Alumni Career Services.

StrategyBuilding Relationships and Personal Connections.

Although my liberal arts education gave me a strong base in communication, organizational behavior, and critical thinking, the remainder of my education has come from work experiences, volunteering on non-profit boards and organizations, and through the Society for Marketing Professional Services (SMPS). My past work experience has given me a chance to build a network of peers and professional acquaintances, which is essential for business development. SMPS National has a specific certification, the Certified Professional Services Marketer (CPSM), which has been invaluable to my continued marketing education. Investing in yourself and building your professional skills does not end with your bachelor's degree.


My education at Shippensburg has led me to be involved in specific projects related to local governments, specifically grant applications and administration and economic development. For any professional services path that you may find yourself following, I encourage you to get involved in your community, meet and engage people to build your network, and continue to build upon your resume. Please feel free to contact me if you would like to learn more! 

Free Career Assistance

Need Career Assistance?

Job fairs are coming up! Get your resume critiqued now to be ready for any opportunity that arises.  Contact Lorie Davis at or 717-477-1218 for assistance.

University Relations
Shippensburg University Alumni Association
717-477-4071 (Fax)