Really DO think outside the box.

Well, you've heard this line before. But the CEO group discussion we listen in on below will open your eyes to alternatives you surely never considered about problems you've faced in your past. It's great preparation for those you'll face in the future, and well worth the read, and worth a bit of contemplation.

In negotiation, in product design, in marketing and messaging, those that get results often are those who took the time and creative thinking to propose something surprising, refreshing, and most of all, unexpected. Read on...

All the best,

Really DO think outside the box.

Creative entrepreneurs find niches for their business that are not full of competitors fighting over the last dollar of margin, or niches that are mature and shrinking in size. They search for areas unexplored, or those covered by companies with less of a vision for quality, service or innovation.

But even creative entrepreneurs are often trapped inside the box of their experience. Recently in a discussion of this very subject in a roundtable of CEO’s, one CEO reminded us of the Titanic tragedy. She stated that those in charge during the last hours aboard had options probably never considered that could have saved many more lives, given the limited number of life boats available. She listed several, including pulling up the teak floorboards and throwing them overboard along with the deck chairs and dining tables, all to be used for floatation. It made us all think that we had never considered such solutions when contemplating that disaster after the fact.

With that challenge, we turned as a group to discuss ... To read the rest of this post, click HERE to go to this insight at http://berkonomics.com.

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