Guest Speaker:

Nationally Recognized Presenter and Facilitator with Expertise in Sales, Marketing and Business Development

Steven Richman

"That MI Guy"

Presents:

The Commodity Conundrum

Finding Differentiators in a Market Asking for Scalability and Repeatability

In the ever changing market, you need a solid foundation to be able to compete, but you need unique offerings and services to surpass the competition.  In this session, we will explore the required foundation (market, environment, product, customer and self-analysis) and then discover how to apply new ideas, technologies and value adds to distance yourself from the comptetition.  Additionally, we will discuss making business partners "fiends" and how to get your customers to think about you even when you are not right there in front of them.