How to Be the Entrepreneur Reporters Call First
Anytime a reporter calls on you for your expert opinion, it's a fantastic opportunity to get some free publicity for yourself or your business. However, being a great interview subject is a skill, and knowing the proper way to be interviewed can make the difference between seizing your time in the limelight or ending up on the cutting room floor. Here are some tips for getting the most screen time as possible:
Adjust to how the finished product will be used.
Before you start, ask the reporter if your interview is going to be aired in its entirety, or whether they will just be cherry picking the best bites.
Speak in sound bites. Today's average television news story is only 90 seconds or less! That means you need to keep your sound bites short and sweet if you want them to make the final cut.
Ask if the reporter got what they needed. Your reporter is probably thinking about how the story will shape up even before your interview starts, and knows the kind of sound bites they need to make the piece come together.
to see the entire list courtesy of Entrepreneur.