Most brands gauge their customers' satisfaction with the standby survey: "On a scale of one to 10, how would you rate..." Problem is, questionnaire scales are rational - customer experience is emotional.
Ultimately, brands are left with general -- and often arbitrary -- indicators of how customers feel about them, with no real understanding of why customers feel the way they do. Brand growth, however, relies upon consumer happiness. By tracking emotional reactions during a transaction or over time, brands can readily identify the driving forces behind customer happiness and optimize the consumer experience accordingly.
Join Will Goodhand, Juicy Evangelist, as he introduces SatisTraction, BrainJuicer's emotion-based approach to measuring customer satisfaction that guarantees insightful, actionable feedback in real time.
Space is limited.
Reserve your webinar seat now:
In Europe, Australia/Pacifics, Asia, or Africa?
Join us for a webinar on Thursday, 15 March at 7:00AM GMT
(7:00AM London/9:00AM Johannesburg/12:30PM Mumbai/3:00PM Shanghai/6:00PM Sydney)
In Europe, Africa, or the Americas?
Join us for a webinar on Thursday, 15 March at 4:00PM GMT
(9:00AM Los Angeles/12:00PM New York City/1:00PM São Paulo/5:00PM Geneva)
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