(These survey questions are sent in by our readers. Please spend a minute to give your answer to this week's survey as one or possibly more of your industry peers thinks this question is important and wishes to see your point of view as well as others in the industry.)
Last week's survey results on the question of .....:
What do you consider the most important aspect of sign design? Layout, colours, negative space. recall?
Depends on what the purpose or the type of traffic that will be exposed to it.
I believe all of the above items are required to be aspects of consideration. Negative space would be the only one that would vary depending on where the signage is going. As they say, "location location, location!"
I was taught the no. 1 rule is: you must be able to read the sign easily.... meaning the sign must do its job, be easy on the eye.
All those factors are important and the most important is subject to the purpose of the sign, ie, if it is a road hording sign, then the design and type size should be readable by passing traffic.
One has to wonder if the modern day sign designer knows enough about what makes a good sign. Typically they know little about preparing artwork for a printer so I wouldn't be surprised if they know little about the different types of sign and the people that will looking at it.
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Please spend a minute to give your answer to this week's survey as one or possibly more of your industry peers thinks this question is important and wishes to see your point of view as well as others in the industry.