What's your information worth?
2015 Insurance-Canada.ca Executive Forum
By Doug Grant, Partner, Insurance-Canada.ca
So much is changing so quickly. In many cases technology is a contributing driver but it may also underpin an opportunity. Are you ready?
Receive 6hrs of RIBO credits
in the Management category
Access to information has become ubiquitous - what can't you find on the web? But if all information is there for your customers to read, has "information" lost its value? How does that change your value proposition as a broker to customers and prospects?
The volume of information, and the sheer number of communications we deal with present greater opportunity than ever. But the value may lie in a different dimension.
presenting only "relevant" information
- providing it in a "preferred" manner
- being sensitive to frequency
- enabling engagement
Real full article...