BRIAN T. STONER, CPA  

  You can count on us to count for you!

 Award for Best Accountant in Burbank, CA by Best Businesses - 2016, 2015 and 2014







December 1, 2016 

   

 We Need Your Referrals to Grow Our Business!
Accounting Background
 
  EMAIL NOW AT  bstonercpa@sbcglobal.net
  
2600 W. Olive Ave, 5th Floor
Burbank, CA 91505

 
I write a BLOG  called 'MUSINGS OF A BURBANK CPA' on Financial and Tax Items I feel are worth sharing!  You can access
MY BLOG here:
 
 


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SAVE MONEY BY END OF 2016 AND MOVING MARKETING INTO THE 21ST CENTURY
 
  Article one talks about  money saving steps by the end of the year  and Article two discusses methods to bring your marketing into the current century.
     

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Five Money-Saving Things to Do Before Ringing Out 2016

  
Hopefully you're having a wonderful December with all of the holidays and parties this month.  And if you've spent too much on gifts and decorations, never fear.  Here are six ways to save on your accounting and taxes.  But hurry, you only have until year-end to cash in a few of these tips.
 
 

Check your profits

 
After adjustments, are your books going to show a profit this year?  If so, you may want to try to increase business spending before year-end so you won't have to pay as much in taxes.  Consider accelerating larger expenditures to reduce your profits and therefore, your 2016 taxes. 
 
Remember both cash and accrual basis tax payers can charge expenses on a credit card and it will be an expense when charged, not when paid.
 
There are many tips on business deductions, so check with us to get the full benefit.
 
 

Eliminate payroll headaches

 
If your payroll system is causing you pain and suffering, consider switching.  Year-end is the best time because switching costs are lower and year-to-date amounts don't have to be entered.  You'll still want your old system to generate January's W-2s, but if you start writing 2017 paychecks out of a new system, it will give you a clean break.  Also remember 2016 W2 filings are due January 31, 2017 - make sure your payroll system is aware of this.

 

Make January smoother

 
January is typically a bookkeeper's busiest month of the year.  Many tasks can be done early, such as checking to make sure your W-9s are current and ordering W-2 forms if they are needed.   To avoid last-minute headaches, check with us to see what can be done early.  It may help keep your accounting costs lower. 
 
You may also want to consider automating more of your accounting system.  Adding an app to your existing system may save you time and money in 2017. 

 

Give to your favorite charity

 
Giving to your favorite charity may reduce your personal taxes if you plan to itemize your deductions on Schedule A of Form 1040. 

There are many personal deductions that can help reduce your taxes, so check with us for options to minimize your tax payment. 

 

Get ready for tax time

 
Start collecting the documents you need for tax time so they'll be handy when you need them.  You may be able to upload them to your accountant's portal, or simply set them aside in a special drawer or folder. 
 
Go through your receipts to be sure you communicate all your possible deductions.  If you've had a major event, such as a move, new child, new marriage, or new job, be sure to mention it to us. 


 
When all of the parties are over and the relatives have left, try these tips to save time and money on your taxes and your accounting in 2017.  


     
 

You can count on us to count for you!  

 

 

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          BRIAN T STONER, CPA

 

   

 

 

 

 


 
Accounting Employment Opportunities  

 
Pauline Casbon of Casbon & Associates, LLC is a professional recruiter I have known for quite a while. She is very professional and can help accountants looking for work get a new position as well as find accounting professionals for business and industry.
   
 
Full Time Job Opportunities: Contact Pauline Casbon at
310 859 3805
 
 
  Referral fee for any potential employee that is placed in any of the following positions.      
 
  Immediate Hires!    


Tax Managers needed for Encino, West Los Angeles, Century City and Pasadena. $$$ Competitive and top salary! Career track to Partnership if desired.

Audit & Tax Accountant, looking for a Generalist for our Sherman Oaks location. Great career path opportunity! Competitive salary and benefits.

Property Manager Supervisor for real estate investment firm in Mid-Wilshire.  Competitive salary and good benefits.

Account Manager for business management accounting firm, handling Company set of books. Datafaction required. Excellent opportunity, competitive salary and benefits.  Beverly Hills location.

Bookkeeper for West Hollywood. Salary up to $75k. School/educational industry background required.

Account Manager Supervisor for Business Management Accounting firm in Encino. Datafaction required. Competitive salary and benefits.

Assistant Bookkeeper for business management accounting firm in Beverly Hills and Westwood. Opportunity for great career path in business management, salary up to $55k, other locations in Encino and West Los Angeles.

Account Managers with Business Management accounting experience and Datafaction. Locations: Beverly Hills, Century City and Encino.

Bookkeeper for CPA firm in Arcadia. Need an experienced bookkeeper looking for a       long-term career.

Audit Senior, CPA for Woodland HIlls, Century City, Arcadia, West Los Angeles. Competitive salary and good benefits. Career path opportunity!!

Tax Accountant, CPA for prestigious firm in Century City, definite opportunity for career path.

Bookkeepers for CPA/Business Management firms in Santa Monica, Beverly Hills, West Los Angeles, Century City and Encino. Competitive salary, career growth and great benefits.

Tax Seniors for West LA, Century City, San Fernando Valley and the San Gabriel Valley; CPA firm and Business Management Accounting firm, seeking potential  employees looking for a career path!
 
Audit Seniors for CPA firm in Santa Monica, Woodland Hills, Century City and Pasadena. Great career path. Competitive salary and great benefits!
 
Audit Manager, CPA for a great firm located in Pasadena and Immediate Hire!  

Business Manager for Bus. Management Accounting firm to become a Partner.  Century City. Preferably with a CPA Certification.
 
 Two Audit Seniors for CPA firm located in Woodland Hills. Career path opportunities.
 
Tax Manager for firm in Woodland Hills. Long-term career path to become partner! 

 
Tax Accountant for Century City and Encino 1 to 2 years experience of tax preparation with a CPA firm and/or Business Management accounting firm.
 
 
Tax Partner/ Tax Senior experience with real estate syndication, West Los Angeles.
 

   
Looking for immediate hires! 
 
I am looking to expand my client base, if you would like further information regarding my staffing services, please do not hesitate to call.  I am happy to visit your office which helps me gain an even better understanding of your firm's culture and staffing requirements.  Please review my website at


and/or review my Linkedin profile.

Call 310 859 3805 for further information.  Send resume(s) as a word attachment to :
  


   
 
5 Steps to Move Your Marketing into the 21st Century
 
  
If it's been a while since you've adopted new marketing methods, it might be time, especially if you want to attract younger customers.  Here are five ideas to do just that. 
 

Video

 
With YouTube as the second largest search engine, using video in your marketing is a slam-dunk return on investment.  If there is an educational aspect to your sales cycle, a video is perfect to get the message across. 
 
Even better news is that many companies still haven't caught on to how powerful video can be in marketing, so you will have an advantage.  There is no longer a financial barrier to entry as most videos are no longer professionally made. 
 
There are so many ways to create video:  using a webcam, capturing your screen with webinar software or TechSmith's Camtasia ® , or even using your cell phone.  If you have a gmail address, you already have a YouTube account, and you can easily crate and customize your own YouTube channel. 
 
The hardest part of adding video to your marketing is to simply take the leap.    
 

Social Media

 
Social media is now one of the best places for a business to expand brand awareness.  LinkedIn provides customers with a way to discover your background.  It's also a good source of new employees.  Facebook and Google+ enable you to build community and learn more about the interests of your customers. 
 
Twitter is perfect for announcing sales and boosting event excitement.  YouTube enhances education and motivation.  Pinterest for Business and Instagram are perfect for retail to showcase new products.  Tumblr is a must if you market to teens. 
 
If you're new to social media, choose one or two sites and set up your profile.  If you already have some social media profiles, consider expanding or increasing your activity. 
 

Content Marketing

 
Content marketing is another way to educate your customers before and during the sales cycle.  With content marketing, you creates a report, white paper, or educational video that describes a topic congruent with your services.  The content is typically "gated," meaning the prospect needs 
to provide email address or phone number or both, so that you can follow up on the lead.  The content should be enticing and educational and should also introduce the prospect to your brands and services without being heavy handed about it. 
 
Content marketing is a great lead generator, especially if you have a sales staff that can deliver scripted follow-up calls. 
 

Mobile and Wearables

 
Over a year ago, Google proclaimed there are now more mobile searches than desktop searches.  For the last few years, it's been increasingly important to make sure your website delivers a great experience via mobile technology. 
 
Wearables are growing as fast as mobile did.  Innovative companies are providing a rich customer experience through wearables.  It's now common to see wearables in health, sports, household automation, and virtual reality entertainment.  But others are having fun with creative solutions, such as British Airways blankets that turn a color based on a passenger's mood and Nivea's children's sunblock that comes with a GPS bracelet tracker so the kid doesn't stray too far away. 
 
Marketing Automation and Integration

Today, the entire marketing funnel can pretty much be automated, from SEO-enhanced social media posts to landing pages using content marketing to follow up emails, videos, and shopping cart links.  Almost every business needs a website, list management system, shopping cart, social media automation app, and a CRM, Customer Relationship Manager.  With this automation, you may be able to reduce sales labor as well as customer support expenses. 
 
Integration of multiple marketing channels and methods is essential as the buying decision has become more complex and trust is built slowly over time.  Successful marketers are integrating SEO (search engine optimization) with social media, video with content marketing, and email marketing with landing pages, to name a few. 

 
Try any of these five trends to give your marketing a future-focused boost.  


 
    
  
    
 You Can Count On Us to Count For You!       


Brian T. Stoner, CPA 
2600 W. Olive Ave., 5th Floor
Burbank, CA 91505
(818) 333-5095  CELL (818) 317-6035
FAX (818) 566-1499
bstonercpa@sbcglobal.net