After a lot of hard thinking, I've decided not to renew the lease at 20 Congress St., which ends on December 31st. When we moved into this space five years ago business was booming, the economy was good, and the Kindle didn't exist yet.
Fast forward to 2011 and we simply cannot afford the most expensive real estate in the most expensive city in New Hampshire. The world of books is a beautiful one, but a shrinking one. We just can't stay here.
The rise of digital books, the poor economy, and some very large debts have left the store in a terrible position. We've hung on by our fingernails for the last two years hoping things would improve, but they haven't.
For that reason, for RiverRun to survive we must not only find a new location, but we also need to re-capitalize the store. Much of our trouble started in 2007 when I took a large loan to buy out my business partners, so I am now more than willing to take on new partners, if there is anyone out there foolish enough to be interested.
So I am looking for new space and for new investors. Without those two things, it is very possible that RiverRun will close at the end of December. Inquiries and ideas can be emailed to me in confidence at email@example.com
In the meantime, we're making some changes that will be unpopular, but will hopefully help us to hang on a bit longer. They are listed below.
Thanks for all you have done over the past decade to support this store.