"In adopting the SERVE FIRST, LAST & ALWAYS philosophy, we believe that there is no such thing as a situation out of which we must get business or sell a product to justify the work we have done. We must believe that, if we take the best care of our clients by consistently delivering the highest level of service and attention to them, the business will, in turn, over the length of our careers take the best care of us."
- Stuart Smith, 1947