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JUN 28,  2012                                                                                                                           Volume III Issue 26                                                             FHIweekly                                
Healthcare Headlines
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Doctors: We Could Go Out of Business

 

CNNMoney 

 

Congress passes FDA bill; drugs, devices may get faster approval 

 

The Business Journals, DC Bureau 

  

FL Authorities Arrest 12 in Pill Mill Bust

 

AP via The Republic 

 

Mednax acquires Fort Lauderdale anesthesia physician group 

 

SFBJ  

 

EHR Tied to Fewer Malpractice Claims

 

Reuters 

Onward & Upward
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Dade Docs Celebrated in Alternative Weekly

 

Michael Salzhauer, MD won Best Plastic Surgeon while Gary Curson, DPM won Best Podiatrist in Miami New Time's annual BEST OF edition. Dr. Curson is located in Surfside, walking distance to Dr. Salzhauer's office in Bay Harbor Islands.  

 

Dr. Salzhauer is no stranger to the media spotlight.  He made a big splash earlier this year with his Jewcan Sam video and was featured on the cover of the June 21st issue of New Times.

 

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Updates in Pediatrics

Edited by Jack Wolfsdorf, MD, FAAP

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Examining WellCare's Response  

Bernd Wollschlaeger 2008
"Such egregious behavior should not be rewarded by allowing the fox back in the hen house."

  

By Bernd Wollschlaeger, MD, FAAFP, FASAM

 

Click HERE to view a Letter to the Editor by WellCare's VP of Corporate Communications published recently in the Miami Herald.

 

It contains WellCare's official response to the ongoing criticism of their efforts to bid for the lucrative Medicaid contracts. The letter emphasizes that WellCare today represents a transformed company "sensitive to the concerns of those advocacy groups that share our mission of service - a mission to provide quality healthcare solutions to the most vulnerable and fragile populations in Florida."

 

Well, I believe that individuals can change and turn their lives around. Nevertheless, they still have to do time for the crimes they committed. Why does a different standard apply to a corporation which engaged in truly despicable actions? Those include ending coverage for sick people and as a result, the company saved $20,000 for every one of the 425 prematurely delivered babies that were dropped from their plan.

Employees were also removing certain patients from coverage because they cost too much money. When the goal was reached, the company hosted a celebratory dinner.

 

Such egregious behavior should not be rewarded by allowing the fox back in the hen house. WellCare should operate instead under public oversight with an ombudsman (or woman) representing the interests of the public by investigating and addressing complaints reported by individuals. The ombudsman (or woman) should investigate constituent complaints and attempt to resolve them, usually through recommendations (binding or not) or mediation.

 

Is that too much to ask for?

 

Dr. Wollschlaeger is a frequent contributor to FHIweekly and Specialty Focus. You can read more of his articles by visiting http://floridadocs.blogspot.com/.  

  

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Revised Condition of Participation for Hospital Governance Permits Single Governing Body for Multiple Hospitals

 

Hospital and health care systems should note that the Centers for Medicare and Medicaid Services has finalized the proposed provision that would permit a multi-hospital system to have a single governing body. The final rule also augments the proposed rule through the addition of a requirement that a hospital/health system governing body include at least one member of the hospital's medical staff (or a medical staff member of one hospital, if for a health system).    

 

Read the full article here.

 

Source:  MWE.com 

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More Bad News for Print Media
Death of Print

According to the Newspaper Association of America, print newspaper advertising revenue (measured in 2011 Dollars) has plummeted from a peak of about $63,000 million in the early 2000's to about $20,000 million currently. Adjusted for inflation, print newspaper ad revenue is at levels not seen since the early '50's. Click HERE to view chart. The news is similar for magazine advertising as readers (and advertisers) move to digital platforms. For example, SmartMoney recently announced it was closing its print edition.

 

And the trend is not expected to reverse itself. With regard to audience behavior, Total Digital (Internet + Mobile) dwarfs Total Print (Newspapers and Magazines). The typical American is spending over five times more time digesting digital content than traditional print content (232 minutes per day vs. 44 minutes per day). Advertisers will continue to follow the audience. According to eMarketer:

 

"Shifts in ad spending remain behind the shifting consumption patterns of the US population. While TV is clearly getting its fair share of dollars, the amount of ad spending going toward digital does not yet reflect the amount of time consumers have invested in these areas of their lives. Mobile, for example, has a more than 10% share of adults' media time each day, but less than 1% of ad dollars, eMarketer estimates. On the flip side, newspapers and magazines continue to command ad dollars far ahead of their importance in consumers' day."

 

Two trends in healthcare make this news particularly relevant for providers. States Tara Pihn, healthcare pundit and futurist, "Payment models based on outcomes will drive consumer choice towards quality providers. To attract patients, physicians and facilities will feel increasing pressure to showcase their excellence via advertising. Meanwhile, margins will continue to be squeezed as the nation attempts to bend the cost curve. Thus providers will be compelled to use the most cost-effective advertising solution, which is digital."

 

See related article: Stop the Presses: Online Ad Spend to Exceed Print this Year

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