February 11, 2011

Dear Friend of the Santa Fe Farmers' Market,

The Santa Fe Farmers' Market Institute has an exciting event coming up next Wednesday, February 16 at 7 pm when we show the documentary TAPPED, an incredibly moving film about a significant subject: drinking water.

Award-winning director Stephanie Soechtig (Who Killed the Electric Car?) has produced a fast-paced, unflinching examination of the enormous industry of bottled drinking water. The film opens with the reminder that, while 75% of the Earth’s surface is covered in water, only 1% of that water is actually potable. So when huge companies like Pepsi and Nestle force themselves into uninformed communities and mine water, bottle it, and sell it for unbelievable profits, they’re turning a basic human right into a saleable commodity.

TAPPED goes on to illuminate other highly disturbing issues about the unregulated quality of the bottled water, the pollution caused by it and the health implications of plastic.

The film’s engaging content will educate, make you angry and, hopefully, convince you to never drink bottled water again! After TAPPED we’ll serve delicious, organic snacks and welcome expert speakers to lead further discussion, with the intention of bringing a myriad of water issues back home to New Mexico and Santa Fe. This will be a fascinating evening; please plan on joining us!

Proceeds from the Wednesday Night Movie Series support operating expenses for the Santa Fe Farmers’ Market Institute as it works to expand its programming in support of local agricultural producers, and to educate consumers about the cultural, nutritional and economic benefits of buying local food.

Admission is $12 for the General Public; $10 for Institute Members, Seniors, and Students with IDs; $6 for those under 18; and free for Market Vendors. Filmgoers may become Institute Members on Movie Night and receive an immediate discount.

7:00 pm in the Santa Fe Farmers' Market Pavilion

Atrisco Caf� & BarCaf� Pasqual's
Ann Coulston & Robert Marcus;Edible Santa Fe
For the Love of BeesGreen Fire Times
Green Party of Santa FeIsis Medicine
Joe'sKSFR 101.1 FM
La Montanita Coop Food MarketDan Merians
MorganStanley SmithBarneyPositive Energy
Rancho Arco IrisRanney Ranch Grassfed Beef
Real Food NationRed Mesa Meats
Robert W. Ross Fine Landscape DesignSage Bakehouse
Santa Fe AllianceSecond Street Brewery at the Railyard
Slow Food Santa FeSouth Mountain Dairy
Carol & Bernie ToobinWalter Burke Catering

For other Institute news and events, visit the Institute website at http://www.farmersmarketinstitute.org/go/news-and-events/. Facebook members, become a fan of the Institute's Facebook page at www.facebook.com/pages/Santa-Fe-Farmers-Market-Institute/255391425455. And don't forget to check the weather at the Farmers' Market Building at www.farmersmarketinstitute.org/weather/weather.htm.

Sarah Noss
Executive Director
Santa Fe Farmers' Market Institute