We're putting the final flourishes on the SMB Digital Marketing 2012 program. Recent additions to the speaker lineup include SMB decision makers from Google, Facebook and Entertainment.com.
They'll be joining nearly 40 other top speakers, including keynoters Alfred Mockett, CEO, Dex One; Gail Goodman, CEO, Constant Contact; Patrick Barry, CMO, Demandforce; Nathan Hanks, president, ReachLocal; Sanjay Gupta, VP, global marketing, Groupon; and Fred Huang, manager, partner relations, Facebook.
Google and SMBs: The Special Relationship
 Valentine Matrat, YouTube and Video Advertising Specialist, SMB, Google
Ben Wood, Head of Channel Sales Partnerships Americas, Google
Google is central to SMB digital marketing, whether it's for search marketing, YouTube or for Google's various vertical services. We'll get critical insights from channel sales leader Ben Wood and YouTube video specialist Valentine Matrat about industry trends, Google's impact and best practices for working with Google. This session is vital to understanding the SMB opportunity.
Summary Keynote
Fred Huang, Manager, Partner Relations, Facebook
As the king of social media, Facebook is positioning itself as the game changer in interactive media. It has already had a tremendous impact. But how does the change impact SMB marketing? And how are Facebook's SMB initiatives shaping up? Facebook's Fred Huang has been at the forefront of SMB marketing change, not only at Facebook, but previously at Google, where he led SMB Digital Marketing China. We're looking forward to hearing his insights.
Spotlight Interview
Dean DeBiase, Chairman and CEO, Entertainment Publications
Entertainment Publications has been one of the leading promotional vehicles for SMBs throughout its existence. But how do you convert its hundreds of thousands of SMB relationships to the digital era? This is the task for CEO Dean DeBiase, the longtime industry veteran who will share his insights into SMB promotions success, and how he is leveraging them to stake out new roles for Entertainment.com.
Meet these industry leaders and hundreds more at SMB Digital Marketing 2012. Register today! |