San Diego CITD Update
November 2013
In This Edition
International Opportunities and Resources for San Diego Manufacturers


The San Diego CITD will be hosting a seminar on November 13th, in collaboration with the National City Chamber of Commerce, geared toward helping regional manufacturers grow their businesses. The seminar will feature representatives from various economic and trade development organizations, from both San Diego and Baja California, Mexico, that will discuss international business opportunities, permitting requirements, tools and resources to improve productivity and profitability, as well as manufacturing training and workforce development programs.


Cost: $15 (includes lunch)


More information and seminar agenda here.

Hot Topics for Export Compliance Professionals

Join the San Diego CITD for this series of export compliance workshops, hosted by the U.S. Commercial Service and the San Diego and Imperial District Export Council.

Click here for more information, including full agenda, and to register.
San Diego CITD Begins Training Program for Emerging Latina Entrepreneurs


The San Diego CITD launched a six-week training program for latina entrepreneurs as part of the Emerging Latina Entrepreneur Fellowship (ELEF) program of the San Diego chapter of the National Latina Business Women Association (NLBWA). The participants enrolled in the training program are a mix of both existing business owners and those looking to start a business.


The training program consists of weekly sessions covering business planning and management topics including business planning, tax planning, finance, and online marketing, among others. The lessons incorporate an engaging problem-solving or project-based learning approach to teaching these concepts. During the first session, facilitated by CITD Director Victor Castillo, participants were presented with information on an innovative way to quickly develop a business model, which revolves around creating value propositions for a business and mapping them to key areas of business operations such as targeted customer segments, distribution channels, key resources needed, cost structure, and revenue streams. As part of a group exercise, participants were then provided with a business model "canvas" - a tool that helps entrepreneurs map out a business model - and asked to develop a model and present it to the rest of the class.


In addition to live weekly lessons, participants will have access to online business training modules and one-on-one business counseling with CITD business advisors to assist them with expanding their businesses domestically and through international trade. The training program will run from October 9 - November 13, and will take place at the mission valley campus of Point Loma Nazarene University. 

Delegation of Women Entrepreneurs from Southeast Asia Visits CITD



The San Diego CITD hosted a meeting with a delegation of women entrepreneurs from Bangladesh, Burma, and India interested in learning about the various business development programs available for small businesses in the U.S. The delegation was invited to the United States under the auspices of the U.S. Department of State's International Visitor Leadership Program. The IVLP is the Department of State's premier professional exchange program. Through short-term visits to the United States, current and emerging foreign leaders in a variety of fields experience the United States firsthand and cultivate lasting relationships with their American counterparts. Professional meetings reflect the participants' professional interests and support the foreign policy goals of the United States.


During the meeting, San Diego CITD Director, Victor Castillo, presented an overview of the CITD initiative and its various programs and services designed to assist small and medium-sized enterprises with expanding through international trade.

City of Tijuana Hosts Bi-national Clusters Workshop

The City of Tijuana's Secretariat of Economic Development organized the city's first Bi-national Clusters Workshop in collaboration with the Tijuana Economic Development Council. The event, held at the Tijuana World Trade Center, brought together businessmen, Government officials, academia and industry specialists from both sides of the border for a program of activities, which included presentations, break-out sessions, meetings, and a keynote address on how to achieve sustainable clusters, competitiveness, and regional development.


The purpose of the event was to encourage companies, especially small and medium-sized enterprises, in the region to form similar projects in order to increase competitiveness both regionally and globally. The break-out sessions served to start discussions on how clusters from both sides of the border can collaborate. The San Diego CITD provided promotional support for the event and accompanied a delegation of City of Chula Vista and SANDAG officials to the event.

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About the CITD

Expand your business through International Trade! 


The San Diego Center for International Trade Development (CITD) assists small and medium-sized enterprises expand internationally by providing low and no-cost programs and services including, one-on-one technical assistance and consulting, market research, training and educational programs, trade leads and special events.


International trade counseling is available by appointment at the following San Diego CITD Locations:


Chula Vista

Southwestern College

900 Otay Lakes Road
Building 660

Chula Vista, CA 91910


Otay Mesa

SWC Higher Education Center Otay Mesa

8100 Gigantic Street
Building 4500
San Diego, CA 92154


National City
National City
Chamber of Commerce

901 National City Blvd.
National City, CA 91950  


Mission Valley

San Diego Contracting Opportunities Center 

4007 Camino del Rio South
Room 210
San Diego, CA 92108


East County

East County EDC

1870 Cordell Court, Suite 202

El Cajon, CA 92020


For appointments, call
(619) 482-6393 or visit

The CITD initiative was awarded the prestigious Presidential "E" Award for its significant contribution to helping expand export trade.
International Trade Counseling

Need assistance with import/export documentation? Want to find foreign buyers for your products/services?
Get free assistance with international trade!
Request an appointment with one of our International Trade Specialists today!
CalSTEP Border Export Program

Want to increase your sales by supplying to major international manufacturers?


Our CalSTEP Border Export Program can help match you with manufacturers looking for your products and services.
Border Export Program  

California STEP, funded in part by a grant from the U.S. Small Business Administration, facilitates export promotion activities, serving targeted industries to drive exports for small business.



Reference in this newsletter to any specific commercial products, brand names, processes, or services, or the use of any trade, firm, or corporation name is for the information and convenience of the public, and does not constitute endorsement, recommendation, or favoring by the San Diego CITD, or its officers, employees or agents. 

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