Agent Newsletter | February 25th
This week @ Sea Turtle:
Vero Beach

Monday - Script Practice
10:00 AM - 10:30 AM

Monday - AppFiles
10:30 AM - 11:30 AM

Tuesday With Bobbie
9:00 AM - 10:00 AM

Thursday - Monthly Meeting
Vero Beach Offce
9:00 AM - 10:30 AM


Melbourne

Tuesday - Workshop for Success
9:30 AM - 10:30 AM

Tuesday - AppFiles
10:30 AM - 11:30 AM

Wednesday With Bobbie
9:30 AM - 10:30 AM

Friday - Workshop for Success
9:30 AM - 10:30 AM


SAVE THE DATE:
Next Melbourne Company Meeting
March 8th, 9:30-10:30

Bobbie's Corner
Your copy should address 3 key questions: Who am I writing for? (Audience) Why should they care? (Benefit) What do I want them to do here? (Call-to-Action)

Create a great offer by adding words like "free" "personalized" "complimentary" or "customized." A sense of urgency often helps readers take an action, so think about inserting phrases like "for a limited time only" or "only 7 remaining!"
TOP 12 LEAD SOURCES FOR LISTINGS
As reported by Tom Ferry Elite agents, averaging 63 transactions, $700K GCI and $30 Million in volume in 2017
  1. Your sphere/database
  2. Open Houses
  3. Geographic farms
  4. Agent to agent referrals
  5. Zillow/Relator.com/Trulia
  6. Expired Listings
  7. Seller Online Lead Gen (long-term strategy)
  8. Signs
  9. FSBOs
  10. Investors
  11. Builders
  12. Professional networking/corporate relocation/radio/seminars/online reviews
SpaceX, Blue Origin have Florida's Space Coast poised for change

Space-industry officials say this year could be one of the more important in recent memory because of the need to execute on planned major projects.

The year will be marked by the Florida coming-out party of Jeff Bezos ’ rocket company Blue Origin, which recently completed a massive 750,000-square-foot manufacturing plant near Kennedy Space Center. That facility is expected to employ 300 workers during its first few years of operation.

OneWeb, meanwhile, plans to launch at least five of its Florida-built satellites on Blue Origin’s New Glenn rocket in the near future. The company could open its satellite manufacturing plant by the end of the year.

United Launch Alliance and SpaceX , meanwhile, expect to continue a feverish launch pace on the coast, which saw multiple launches within a month several times last year. Four launches were planned for January from Florida, including the long-anticipated maiden test flight of SpaceX’s behemoth Falcon Heavy rocket.

Space Florida has been trying to lure more companies to the region, though President and CEO Frank DiBello wouldn’t specify which ones.

“You’ll see a couple of announcements of new companies [moving] here that add depth to the already growing aerospace and space economic base we have growing in Florida as a whole,” he said.

DiBello described the potential arrivals as small-satellite manufacturers, rocket companies and “unconventional transportation technology” firms.

“Florida will play a pivotal role in enabling control of the Internet of Things,” he said, referring to satellites that enable location- and automation-based services on everyday objects. “It’s IOT of things that are flying in space, in the air or on the ground.”

Got a news tip? [email protected] or 407-420-5256; Twitter, @marcosantana

Help us test our New Construction Search Page.

Click here to go to our searchable page.

If you know of any projects missing on the map, email Shelby. Thank you!
Where's My Stuff?
Fold Over Brochures, Just Listed and Just Sold Postcards, Just Listed and Just Sold Email blasts:

Proofs will be sent within 2 business days of your order when there is professional photography in AppFiles or attached to your order form.

Where there is no professional photography, or for a custom item, there is no set turn around time but we strive to send your proof within 7 business days.

Open House emails:

Order by Wednesday at noon
You will receive a proof Friday AM
E-mail blast will be sent Friday afternoon

Listings in secondary MLS systems:

Within 7 days of your listing going live in your primary MLS.

Any issues with turn around time, let Bobbie know right away. We want to make sure these deadlines are being met.


Tom Ferry Sales Edge Miami


Miami, FL – Mar 27-29, 2018 Improve Your Sales Confidence With Proven Persuasion & Objection Handling Techniques
 
Learn How To Dramatically Increase Your Conversion So That Every Lead Becomes An Appointment
 
Master Your Listing And Buyer Process and Presentations


LOCATION:
Hyatt Regency Miami
400 SE Second Ave.
Miami, FL 33131

Group packages will need to be processed before 2/26/18. The current online price is $197.00 and will go up to $297.00. The price at the door is $497.00

Group rate for 11 agents = $179.00

Let Bobbie know if you would like to attend.
MLS around the USA
How many multiple listing services are there?
There are more than 800 throughout the country, each with their own data, their own practices and their own leadership
Is there a place online all MLS data go?
In the late 1990s, the NAR established Realtor.com, an online portal on which all MLS data would be instantly available. News Corp. owns and operates Realtor.com under license from the NAR.
Where do my Sea Turtle MLS data go after I input?
  • SeaTurtleRE.com
  • Realtor.com
  • Placester.com
  • Zillow.com
  • Trulia.com
  • SCAR MLS
  • RAIRC MLS
  • Beaches MLS
  • My Florida Regional MLS
  • Miami MLS
  • LuxuryHomes.com (for homes over $750,000)
  • Approximately 1,000 other sites such as HomesandLand.com, Homes.com, etc. Some of those sites are below.

Why don't I see my listing on some sites?
Depending on the site, you may need to claim your profile.
Zillow.com for example will have issues with your listings displaying correctly if you do not claim your Zillow profile.
5 Things Sellers Want From an Agent
Sellers run the gamut in terms of what they need from a real estate agent. First-timers may appreciate hand-holding, while an experienced seller will need less guidance. Regardless of know-how, there are certain qualities that all home sellers find attractive in an agent. Here are five:

Prompt communication -- If a seller has a concern, they want it addressed in a timely fashion, and they want updates throughout the process. Ask your client how they prefer to get updates. Millennials seem to appreciate minor updates via text and more substantial updates via phone, whereas boomers usually prefer a call or face-to-face conversation.

Honesty -- Sellers want a trusted partner, someone who isn't afraid to be direct about what it will take to sell the home. This includes setting realistic pricing expectations and pointing out problems they should have fixed around their home before putting it on the market.

Thought leadership -- Hands-on experience is an important quality, and you'll earn bonus points if you've worked with similar properties and can demonstrate proven results in the local area. Industry insight and knowledge of the current market are also expected.

Tenacity -- Sellers are looking for a fierce negotiator who will fight for the best possible price, rather than simply settle for making a quick commission.

Marketing genius -- The ability to attract qualified buyers is paramount in this business, so sellers will be drawn to marketing savvy. Continuously build your marketing repertoire, perfecting photography, video, virtual tours, social media promotion and traditional channels.

Remember, no two sellers are the same. If you really want to know what a seller expects, ask them. Have an honest conversation. Find out exactly what they need from you and deliver.
Voice for Real Estate 81: Stock Swings, RESPA, Water, Budget