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September/October 2010 Issue

Manitoba Food Network Survey

Please consider taking 15 minutes of your time to help strengthen Food Maters Manitoba by helping us to collect information on food networking in the province.

A survey by researches at the University of Toronto in affiliation with Food Matters Manitoba, is aimed at all organizations and groups in Manitoba working on food related issues.

Please have one representative of your group or organization fill in this survey.

Please Join Us September 29th, 2010

For the 2009-2010 Food Matters Manitoba Annual General Meeting, and Manitoba Food Security Network meeting.

Multi-purpose Room,
St. Matthew's Church,
641 St. Matthew's Ave

AGM 12:00-12:30pm

Share and Learn 12:30-3:00pm

Come learn about what we have been up to this year and then join us as members of the Manitoba Food Security Network and share what you have been doing!
Lunch is provided. If you are unable to attend in person, but would like to be involved, conference call options are available.

Please RSVP by September 22nd, 2010 by e-mail, or call (204) 743-0822.
Welcome to the first edition of Food Matters Manitoba's new (more environmentally friendly!) E-Newsletter! Don't forget to check out our Upcoming Events section to see what's going on in your community!

If you would like to submit a story or an event to be included in future issues of FMM E-News, please e-mail our communications team. The content submission deadline for the November/December E-News issue will be Friday, October 29th.

Thanks for reading!
Start off by reminding your members why their membership is important and what their efforts have achieved. Thank them for their support and commitment.
Carrot Baskets
Polishing up our Golden Carrots

Everyone likes a good carrot, especially when it's made of gold. Gold carrots aren't as rare as you'd think either, at least not in Manitoba. This years Golden Carrot Awards have received more than 30 nominations, proving that there are several food champions in our province.

The Golden Carrot Awards is one of Food Matters Manitoba's largest events. This year, for the first time, we've partnered with the Winnipeg Humane Society to produce a promotional commercial for the awards; look for it on our YouTube channel in September.

FMM hopes to see everyone at the 2010 Golden Carrot Awards, October 15th at the Manitoba Legislative, 9:30 to 11:30 am. Come out and cheer on everyone who has been working behind the scenes to get good food to Manitoba tables, schools and community centres!

For more information on the 2010 Golden Carrot Awards, and for a list of last year's winners, check out our website.

FMM 2.0: The Search for Hits on the New Internet
You may have seen it, and we're certainly proud of it! We're talking of course about our online home: the newly revamped Foodmattersmanitoba.ca, which launched in August. Our sleek new site is just one of the ways we're reaching out over the World Wide Web.

We're also expanding our presence in different online social media sites, like Facebook and Twitter. Like many organizations, FMM has had a website for several years now; however an organization's web presence has to evolve to keep up with the way that people are using the Internet.

Benefits for all
The Internet used to be a one-sided way to share information, where the website owners controlled the content and users had a read-only access to the global information system. The Web 2.0 movement has made the Internet interactive, and users can now submit content, ask questions, and open a dialogue with organizations. Internet users expect a more collaborative experience now when they use the Internet, and just having a website is no longer enough.

A more interactive Internet has benefits for everyone. Users get to feel more involved, and a sense of community; this makes for more loyal relationships with businesses and other organizations. For all business or non-profit, an interactive web presence means new ways to engage clients that you might not otherwise be able to reach.

"We don't always have the resources to get our messaging out there," explains Kreesta Doucette, Executive Director of Food Matters Manitoba. "Manitoba is a big province, and our staff can only be in so many places at once. But these online tools really help us to connect, and they make it easier for the general public to get information even if they can't come to one of our events, or stop by our office."

Starting small
The reality for small businesses and non-profits is that maintaining an online presence can be a strain on resources that are already spread too thin. The good news is that you don't have to be doing everything to be doing something.

Every organization needs a good website, but that doesn't have to mean an expensive site that is hard to update. Free (or next to free) hosting services like WordPress and Blogger allow you to build a professional looking site in under an hour, and updates are as fast as sending an email.

As for social media sites, it's usually best to start small and pick one or two tools that best suit your organizations needs. The Big Three sites for non-profits are usually Facebook, Twitter and LinkedIn, but the secret is really to knowing what your organization can offer to users. Do you have a lot of dynamic pictures that show off your projects? Consider a Flickr account to share those pictures with the world. Have a videographer on staff? A YouTube channel would open your videos up to millions of users.

Always remember that the online world evolves rapidly, and that even if you don't get it right the first time, you'll always get another shot. To check out Food Matters Manitoba's new online presence, visit us at www.foodmattersmanitoba.ca. You can also find us on at facebook.com/foodmattersmanitoba, or under foodmattersmb on Twitter.
Permaculture Cuba poster
Brown Bag Lunches: BYO Sandwich
On August 17th, Food Matters Manitoba hosted the first in an ongoing series of Brown Bag Lunch information sessions. On the menu: Social Marketing and Design 101.

Presenters Ashlee Espenell and Kailey Kroeker of FMM, and Stefan Epp of the Manitoba Alternative Food Research Alliance (MAFRA), led the crowd in a discussion about target audiences, the handy spy features of Google Analytics, and how to avoid a cringe-worthy font choice.

The Brown Bag Lunch sessions are open to everyone, and are designed to be an informal venue to encourage an exchange of ideas between the local Food Security Network partners. Next up in the lunch series: Permaculture Cuba, featuring presenters Kelly Janz (FMM) and Colin Anderson (Harvest Moon Society), on October 26th, at noon at our office.

Presentation notes and handouts from the Social Marketing and Design 101 session are available on our website.

Going Green(er)

The Winnipeg Green Lifestyle & Organic Living Show will plant its roots in Winnipeg this weekend, and many food groups, including Food Matters Manitoba, will be there. Stop by our booth this Saturday and Sunday at the Convention Centre, and learn more about how you can help build a greener, more sustainable food system right here in Manitoba.

The Green Lifestyle & Organic Living Show features more than 90 exhibits that cater to almost everyone. Sample mouth-watering gourmet cooking demonstrations and get your earth-friendly fashion on at the same time. There are toys for children of all ages, from the Eco Play Zone to the newest models of hybrid and alternative fuel vehicles.

For a bit of futuristic nostalgia, don't miss the "Jetsons" Home of the Future display.
Moksha Yoga
Moksha Yoga's Karma Charity of the month
It's official: Food Matters Manitoba has been appointed Moksha Yoga's Karma Charity for the month of October!

We're so grateful to everyone at Moksha Yoga for all of the positive work that their Karma program does for our community, and we are honoured to be working with them.

Thanks to the Karma Charity program, and the participation of Winnipeggers, Karma classes have raised over $60,000 for local Winnipeg charities, and Global Initiatives.

Karma Classes are a minimum $5 donation, and are held:
Wed @ 1:30 PM | Fri @ 7:30 PM & 9 PM [60 MINS]

To learn more about Moksha Yoga Winnipeg, and their Karma Charity program, please check out their website.

Upcoming Events

Get ready to once again join thousands of Winnipeggers at the city's Ciclovia festival on Sunday, September 12th. Now in its second year, Ciclovia will close down Broadway from Main Street to Osborne in an effort to invite people to come out and enjoy the festivities.

Guests can enjoy free music, fitness classes, bike demos, and even browse the farmers' and craft markets. The goal of Ciclovia is to promote community building, physical activity, and the environmental activities of using non-motorized forms of transportation. Ciclovia is hosted by the Winnipeg Downtown Biz.

Starting Your Urban Farm - A Workshop
Getting serious about starting your own urban farm business? Planning to be up and running for 2011? This workshop is for you!

Monday, September 13th, from 6-9PM
Rudolph Rocker, 3rd floor of 91 Albert Street
Cost: $10
Please RSVP to thelandlessfarmers@gmail.com by Saturday, September 10th (workshop will be canceled if there are not enough participants)

The Landless Farmers Collective is a small group of farmers transitioning to a pedal-powered, chemical-free urban farming practice at the Pan Am Forest Gardens. They currently operate a 26-share vegetable CSA and sell to local restaurants and grocers and are in their second year of urban farming.

Farmers' Feast

Food Matters Manitoba is proud to be a part of Farmers' Feast, the annual celebration of local chefs and local food. This year's event will once again be dishing up plates of culinary delights to local food lovers. Farmers' Feast takes place Thursday, September 16th, 2010 at 6:30pm at the St. Norbert Farmers' Market.

This popular event will feature culinary treats from a sampling of local restaurants and chefs. A complete list of participating businesses can be found at farmersfeastmanitoba.com.

Bon Appetit!

Garden Feast
The University of Manitoba Student Garden is holding a Garden Feast. The film Growing Hope will also be screening.
September 16th, 2010
Feast at 6:00 pm
Film at 7:30 pm
Location: Degrees (3rd floor of University Centre).

For more information: uofmstudentgarden@gmail.com

The 9th Annual Harvest Moon Festival
"Manitoba's perennial farm festival" is on again! The Harvest Moon Society (HMS) and the town of Clearwater will host the 9th Annual Harvest Moon Festival September 17th-19th, 2010. Surrounded by the beauty of the Pembina Valley, this unique three-day festival is a celebration of music, landscapes and linkages between rural and urban people.


Supper from the Field
Celebrate our regional cuisine prepared by a team of Chefs with The Canadian Culinary Federation while enjoying the '50s, '60s, and 70's musical styling's of Grant Milliner, "the singing troubadour."

Sunday, September 19th
Doors open at 5:00 pm
Mennonite Village Livery Barn
For inquiries and supper tickets call: 392-7268

Open Farm Day

Over 35 participating host farm families are ready to welcome you at the first annual Open Farm Day on September 19th, 2010. Open Farm Day is an opportunity to learn more about farm products, see demonstrations, take walking tours and ask questions about farm life. Buy local products direct from the farmer and enjoy some recreational activities with your family.

Download the map of participating farms at their website.

Shop Outside the Box: Ethical Purchasing Expo
LITE's ethical purchasing expo brings together a variety of retailers and service providers who support worker and community ownership, fair trade principles, environmental sustainability, local employment, organic products and locally produced goods.
Stop by to browse, sample, shop and learn how you can make a difference with your dollar!

Date: Friday, September 24, 2010
Location: Manitoba Hydro Lobby, 371 Portage Avenue

Food Matters Manitoba Annual General Meeting
Come learn about what we have been up to this year and then join us as members of the Manitoba Food Security Network and share what you have been doing!
Lunch is provided. If you are unable to attend in person, but would like to be involved, conference call options are available.

Please RSVP by September 22nd, 2010 by e-mail, or call (204) 743-0822.

Multi-purpose Room,
St. Matthew's Church,
641 St. Matthew's Ave

AGM 12:00-12:30pm
Share and Learn 12:30-3:00pm

National Organic Week
Celebrate national Organic Week (October 9th-16th) with the Organic Food Council of Manitoba, COG and Manitoba Farm Mentorship. Come out to the Park Theatre (698 Osborne St South, Winnipeg) on Wednesday, October 13th at 7:00 p.m. for the premiere of the film "Fresh".
For more information about the event or to purchase tickets in advance, visit www.organicfoodcouncil.org/fresh

InFARMation (and Beer!)

The inaugural InFARMation (and Beer!) will focus on building a more sustainable and local food system in Winnipeg and beyond. Topics discussed will include connecting eaters with farmers, community gardens, urban agriculture, responsible purchasing policy, and food policy councils.

Tuesday, October 19th at 7:30 pm
Venue: The Academy - 437 Stradbrook Ave
Admission for InFARMation (and Beer!) is always FREE.

Exploring Your Small Farm Dream course

Manitoba Farm Mentorship (MFM), a program of the Organic Food Council of Manitoba-COG, is pleased to offer the six week Exploring Your Small Farm Dream course in Brandon this Autumn!

The course runs for six Wednesdays in Brandon starting on October 27, 2010 from 6:30-9:30pm. Registration has started. The aim of this 6-session course developed by the New England Small Farm Institute is to help those thinking about small-scale commercial farming answer the very important question: "Is starting an agricultural business right for me?" And the best part...you need not have any previous farming experience!

Please visit click herefor more information and to download an application form or call Sheri at 204.239.7170

Can Change Really Happen? What the Busy Health Professional Needs to Know: An Interactive Workshop with Marla Benjamin
What promotes and what hinders change? Learn tangible skills and take away practical tips to use in your work with patients or clients-at all stages of readiness to change.

Friday, October 29th, from 8:45 am to 12:00 pm at the Wellness Institute. Visit the website to register.

MarketSafe Course
The Farmers' Markets Association of Manitoba (FMAM), Manitoba Health and Healthy Living and Assiniboine Community College (ACC) are partnering to offer the MarketSafe course in a one-day workshop format beginning in November 2010.

This one-day workshop focuses on the safety and security of a food product being sold. Topics include foodborne illness, risk, packaging, transporting and hygiene.

For information:
Agriculture Extension
Assiniboine Community College
1430 Victoria Avenue East
Brandon Manitoba R7A 2A9

Food Secure Canada Assembly 2010
Weaving together food policy and community action: an agenda for change.
November 26-28th
Universit´┐Ż de Montr´┐Żal
Early bird registration Sept. 15 - Oct. 15
$200 for members
For more information: http://foodsecurecanada.org