|
|
IABC is holding its International Member Month in October and we are asking our members to Be an IABC Champion! We have put together a variety of incentives for new, renewing, and referring members throughout the month of October. Those who join or renew in October will receive a 10% discount on International dues, plus we'll waive the application fee. We are also holding a drawing to give away four $500 Amazon gift cards, as well as providing members with a $10 Amazon e-gift card for each of their referrals received during the month. The small, medium, and large chapters with the greatest percentage of growth in October will receive a complimentary Leadership Institute registration for their incoming Chair!
For a complete list of incentives and promotional materials, please take a look at the Member Month Toolkit that is available on Leader Centre.
|
|
The September Leadership Forum took place on Wednesday, 28 September. The forum included updates from IABC Chair Dianne Chase, IABC Vice Chair Sharon Hunter, Awards Committee Chair Lynn Barter, and Acting Executive Director Stephanie Doute. The forum included updates on the Gold Quill Awards, Member Month, members-only content, #IABC1720 strategy, an update from the Council of Regions, ithe IABC Foundation, and the 2017 World Conference. You can view the recorded forum here.
|
|
Chapter Management Awards (CMAs)
|
|
The 2017 CMAs will be opening on 3 October 2016! As chapter leaders you work hard year-round to provide outstanding events and opportunities for members. We encourage chapters to showcase their efforts by applying for the 2017 CMAs. We'll be celebrating the winning entries at the 2017 Leadership Institute in Dallas, TX. The 2016 International Chapter of the Year, IABC Kansas City, has developed some tips for chapters as they begin to prepare their entries. Please check out the CMA section of Leader Centre for additional tools and resources to help prepare your CMA entries, as well as to take a look at the winning entries from past years.
|
|
The 2017 Gold Quills are now open and we have created a toolkit to assist with marketing to your chapter or region. The toolkit includes promotional materials, winning case studies, sample tweets, and more. Check out the Gold Quill website to learn more about the awards program that honors the dedication, innovation and passion of communicators on a global scale
|
|
Save the Date: IABC Member-only Webinar!
|
|
IABC is now offering webinars that will be available exclusively to members. Save the date for upcoming webinar "How to Increase Employee Engagement- First Step, Ask Them," which will be taking place on 31 October at 2 p.m. EDT. In this webinar you will learn about setting objectives for an employee engagement survey as well as how to create one, launch it, implement it, communicate the results and keep the momentum going. You can register for this webinar and view additional member-only webinars on the IABC website.
|
|
2017 IABC Editoral Calendar Planning Survey
|
|
Each year, the IABC editorial committee and content staff develop an editorial calendar for the upcoming year, based on an analysis of industry trends, internal IABC sources like Gold Quill Awards entries and workshop attendance, and readership data for IABC publications. The calendar serves as a guide for content development throughout the year.
The editorial calendar also allows for more integration and alignment with other IABC programs, chapters and regions, by providing a centralized editorial framework that chapters and regions can align to and consistently deliver against in line with the IABC tone of voice and brand personality.
We'd like to ask for your feedback in developing the set of editorial topics for 2017. Please indicate how important you feel it is for IABC to cover the following general topics and subtopics in the coming year, and offer any feedback on other topics you'd like to see covered. The survey will be open until 7 October. Thank you for your time!
|
|
Leader Centre Resource Submissions
|
|
Earlier this year IABC formed a Leader Centre Task Force to review Leader Centre and develop ideas to make it a more valuable tool for leaders. We have compiled a list of items that we would like to share via Leader Centre that we believe some chapters may have already created. We are asking chapters to submit anything they would like to share to [email protected]. We have extended the deadline until 31 October. The Task Force will review the submissions and select items to be shared on Leader Centre. We strongly encourage chapters tol take this opportunity to share their techniques and best practices with other leaders, and to showcase their efforts via Leader Centre.
|
|
Earlier this year IABC formed a Leader Centre Task Force to review Leader Centre and develop ideas to make it a more valuable tool for leaders. We have compiled a list of items that we would like to share via Leader Centre that we believe some chapters may have already created. We are asking chapters to submit anything they would like to share to [email protected]. We have extended the deadline until 31 October. The Task Force will review the submissions and select items to be shared on Leader Centre. We strongly encourage chapters tol take this opportunity to share their techniques and best practices with other leaders, and to showcase their efforts via Leader Centre.
|
|
The “Best of Show” webinar series is a virtual learning experience that takes the five highest-rated break-out sessions from the 2016 World Conference and brings them directly to your chapter. In exchange for providing marketing and communication support, chapters get a share of the revenue when members designate their chapter at checkout. For members-at-large, the region will receive the revenue.
Participants will have a chance to draw from the best presentations at the conference and preview the kind of high-quality learning they can expect at the 2017 World Conference in Washington, D.C. Each session aligns with IABC’s focus on life-long learning, and is matched to IABC’s Global Standard and career paths, giving participants the opportunity to map their learning and career.
Check out the Best of Show Toolkit for materials that can be used to market this program to chapter members.
|
|
A direct and compelling headline
|
|
Chapter Spotlight: IABC Minnesota
|
|
While the Minnesota chapter of IABC is very active with monthly professional development and networking events attracting 20-40 people, the board pondered offering something bigger. A discussion about the benefits of bringing together practitioners and student researchers ignited a spark with board members. An exploratory meeting between board members and department heads at the University of Minnesota’s School of Journalism and Mass Communications (SJMC) turned the spark into a flame. A task force of past chapter presidents together with two SJMC department heads created The Convergence Summit: Connecting Theory and Reality in Business Communication, a full-day professional development event aimed at seasoned communications professionals. The summit’s purpose was to explore the changes and challenges the convergence of channels, audiences and messages presents for business communicators. As this was the first large scale event, attendance goal was set to be achievable with a target of 100. The primary objective was to offer high quality professional development for both members and non-members while increasing awareness of the association in the professional communicator marketplace. Business practitioners from the area’s most prominent companies were paired with graduate researchers from the university to talk about theory and practice. Mayo Clinic, Best Buy, Blue Cross Blue Shield, Deluxe, Cargill and the Star Tribune were some of the companies represented. “With ever-busier schedules, getting away for professional development can be challenging. We wanted this to be a meaty, thought-provoking event for the experienced communicator. The Convergence Summit gave those communicators a local option for stimulating conversations and a chance to hear success stories from some of the area’s most-recognized companies,” said Tami Wendt, planning chair, Convergence Summit. Planning began eight months before the event and was organized into four committees: content, communications, sponsorship and logistics. These teams recruited additional chapter volunteers as needed. The content team not only developed the program but also identified and secured presenters with the help of the U of M’s SJMC staff. The communications team developed and executed a communication plan to include postcards, emails, a website, banners, event program, video and a social media campaign with sponsored posts. Those posts generated more than 20,000 impressions. The traditional media outreach resulted in a fantastic feature story in the Star Tribune, the area’s primary daily newspaper. Attendees were engaged and enjoyed the event. Most sessions received a 75 to 100% ranking for their value. With sponsors for printing, meals and post-event networking, combined with the University’s donation of space, pricing for the full-day event was affordable and a significant revenue generator for the chapter. Proceeds from the event are being used to bring more value to other chapter events and to invest in the 2017 Convergence Summit, hopefully resulting in an annual event. Visit iabcmnsummit.com to learn more and watch for information to come on the 2017 event to be held again with the active involvement and support of at the University of Minnesota’s School of Journalism and Mass Communications.
|
|
Past PPR director and Past MN chapter president, Martha Nevanen (left) welcomed the closing keynote panel discussion led by Steve Wehrenberg, MA, Program Director, U of M Strategic Communications program.
|
|
4
–
25 October 2016
9 a.m. PDT
9–11 October 2016
Columbus, Ohio
13–14 October 2016
Atlanta, Georgia
20 October–10 November 2016
9 a.m. PDT
26 October–16 November 2016
9 a.m. PDT
|
|
1 November–22 November 2016
9 a.m. PDT
17 November–15 December 2016
9 a.m. PDT
23–25 February 2017
Dallas, TX
11–14 June 2017
Washington, D.C.
|
|
Dianne Chase International Executive Board Chair
|
|
|
|
|
|
|
|