September 2017




ADV logo

A Message From Our President

In This Issue

Officers and
Board of Governors


Franklin Park Mall 

1st Vice President
Cooper-Smith Advertising
419.470.5900 x18
2nd Vice President
Cuttlefish Graphics

The Blade


President's Advisory Council:

Madison Avenue Marketing Group

Executive Director:
office:  419.866.4199
cell:  419.260.9572

Board of Governors:
Fresh Products
Harbor Behavioral Health

Toledo Museum of Art
419.255.8000 x7428
Impact Products, LLC
419.841.2891 x313

Mail It Corporation

Rebecca Johns

Toledo-Lucas County Port Authority

H.O.T. Graphic Services
419.242.7000 x365
United Way of Greater Toledo

419.327.6100 x1614

Calendar of Events:

FRIDAY, September 22
Lindsay Martin, Centro
11:30 networking
11:45 buffet lunch
12:00 presentation  
Wednesday, October 18
Lunch & Learn
601 Monroe Street 
Cindy Kerr,
11:30 networking
11:45 buffet lunch
12:00 presentation 

Saturday, November 4 
The Internship Event
Hilton Garden Inn, Perrysburg
8:00 a.m. - 12:00 p.m.  
FRIDAY, November 10
Lunch & Learn
Dan Roselli, Packard Place

Wednesday, December 6 
Our Favorite Things Holiday Luncheon
Hilton Garden Inn, Perrysburg
11:30 networking
11:45 buffet lunch
12:00 presentation/raffles
start thinking ADDYs!  
for more club information, visit:

Who Am I?
My place of birth is:
Toledo, OH
My hobbies are:
Reading, blogging, and baking
The last good book I read was:
It Ends With Us by Colleen Hoover. I'd highly recommend!
What I couldn't live without:
theSkimm newsletter. It's the best way to start any day! (No, they didn't pay me to say that!)
My greatest accomplishment outside my profession:
I was editor-in-chief of a student run fashion magazine in college, and it was amazing experience that taught me so many valuable lessons I continue to use in my professional career today!
The reason I got into advertising/marketing:
I was immediately drawn to the fast-paced nature and dynamic culture of agency life. It's such an exciting industry with so many opportunities, I leaped at the chance to be a part of a team that gets to think creatively and thrives on new ideas!
Biggest influences on me professionally:
My mentor/boss Mindy Withrow and family friend Rita Mansour! They're both such inspiring women that have helped me grow as a person and professional while teaching me to always believe in myself along the way.
My greatest unfulfilled ambition is:
To be fluent in Italian. Let's just say it's a work in progress!
The one thing I really want the world to know about me:
I'm a big quote person, and I'm hung up this quote from Marc Jacobs on my desk on my very first day of work: "Let's do what we love, and do a lot of it." I love what I do and I can't be more thankful. Isn't that what we're all striving for?
Best part of my job:
That I learn something new every single day. No day is the same at my job, and I truly believe that's the best way to live!
Best thing about being an AAF Toledo member:
This is my first year on the board, and I've already met so many amazing people in the area. I can't wait to see what else is in store, especially now that my work is located in downtown Toledo!
I Am...  
Sally Stearns
Content Strategist, Hanson Inc.

  You are an AAF Member 


Your membership to
AAF Toledo
entitles you to be a
member of the
American Advertising Federation (AAF).

This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts.


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Quick Links:


Casey Pogan
AAF Toledo President
Welcome to September!

AAF Toledo looks forward to all that the Fall season entails including a few annual member favorite programs such as The Internship Event and Our Favorite Things luncheon.
The Internship Event will take place at the Hilton Garden Inn on Saturday, November 4 bringing together students, professionals and prospective employers for a unique networking and educational experience. The event is a collaborative effort by AAF Toledo, the Press Club of Toledo and PRSA Northwest Ohio. Registration is free and there are several sponsorship opportunities available.

Save the date to Eat, Drink and Be Merry at the AAF Toledo Our Favorite Things program on Wednesday, December 6 at the Hilton Garden Inn! Area retailers will showcase the season's hottest gift ideas and Chrys Peterson will return as the event emcee with raffles and door prizes for attendees. If you are a merchant that would like to participate as a vendor, please contact

Did you know that the ADDYs are the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local AdClub competitions? The local ADDY Awards hosted by AAF Toledo are the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local AdClub competition is the first step toward winning a national ADDY. It is not too soon to start thinking about your organizations ADDY submissions for this year. For inspiration, view prior year winners, Gold Medal award recipients and the ADDY award process here.

We are grateful for your support of AAF Toledo. Be sure to keep up with all that is happening by following us on Facebook or by visiting for current event and program information!

Casey Pogan
Franklin Park Mall | Marketing Director
(419) 473-3317


Lunch & Learn
Friday, September 22
The Premier

FRIDAY, September 22
Lunch & Learn
The Premier - 4480 Heatherdowns Blvd.
11:30 Networking
11:45 Buffet Lunch
12:00 Announcements/Presentation and Q&A
Lindsay Martin

Search Tips and Trends to NOT ignore. General overview of the paid search space, best practices, targeting beyond keywords and geographies, big players in the space, and upcoming trends in search.

About Lindsay:
Lindsay has spent the last eight years of her career dedicated to Paid Search. Over the past six years at Centro, she's held a variety of roles within the Paid Search team, ultimately helping to grow a team that managed over $30MM in 2016.  As an Associate Director, her responsibilities include overseeing strategic innovation, emerging industry trends, and overall education and service both internally and externally.  Her experience ranges across multiple verticals and KPIs, some of which most commonly include: financial services, education, and retail.  Additionally, Lindsay brings ad agency experience from her time prior to Centro. 
$25/member ~ $30/non-member ~ $15/student
RSVP by Wednesday, 9/20

The Internship Event
Saturday, November 4
Hilton Garden Inn, Perrysburg

Saturday, November 4
Hilton Garden Inn, Levis Commons 

Students: Looking for your next internship?

Whether it's to earn class credit or gain essential experience, our annual Internship Event brings together students, professionals and prospective employers for a unique networking and educational experience. This presentation is free to college students in Toledo and surrounding areas.

The Internship Event gives you the opportunity to engage with local professionals across the communications, marketing, public relations and media industries. Here, you will learn how to become the ideal internship candidate, helping to pave the way for your future career.  This presentation will include a panel of six well-regarded experts who will share their unique thoughts and perspectives with students. Participants will have the opportunity to engage with professionals both one-on-one and through our Q&A panel session.

Whether you're a first-year student or graduating senior, you've completed two internships or perhaps are looking to start your first; this is the event for you!

We look forward to seeing you on November 4, from 8:00 a.m. - 12:00 p.m., at the Hilton Garden Inn, Levis Commons. Attendees will enjoy a continental breakfast along with the opportunity to network with recruiters and other professionals. 

8:00-8:30 - registration and continental breakfast
8:30-9:30 - professional networking (meet with the recruiters)
9:45-11:30 - panel discussion with Q&A session
11:30-12:00 - professional networking with recruiters & panelists

Sponsorship Opportunities

Thanks to the generosity of local businesses and corporations, the Internship Event is offered at no cost to students. We are currently seeking sponsors for this year's event, with various packages available.

$1,500 presenting sponsor (ONLY ONE AVAILABLE)
  • Logo on sponsor banner and table tents
  • Logo on all digital promotional materials (social media posts, eblasts, etc.)
  • Energize attendees (sponsorship will cover cost of continental breakfast) - signage at breakfast station
  • Recruiter table
  $800 event sponsor
  • Logo on sponsor banner and table tents
  • Logo on all digital promotional materials (social media posts, eblasts, etc.)
  • Recruiter table
  $500 digital sponsor
  • Company name on all digital promotional materials (social media posts, eblasts, etc.)
  • Company name on sponsor banner
  • Recruiter table
$250 bronze sponsor
  • Company name on sponsor banner
  • Company name on table tents
  • Recruiter table
$75 recruiter table

If your company is interested in becoming a sponsor of the 2017 Internship Event, please contact Patty Schoepf at

Deadline to sponsor = 10/18/17

AdBASH was a Success!

AAF Toledo held another successful beach volleyball tournament. The weather was picture perfect as 24 teams participated on August 10.

1st Place Team:  OUTREACH
Paige Speweik, Abigail Speweik, Kennedy Schriner, Jordan Keefe, Frances Keefe, Liam Schriner, Quinn Schriner, Nick Speweik

A special thanks to Greg Reece, who ran the entire event, thanks Greg!
Thank you to all our sponsors (listed below) and participating teams.   

Silver Medal Award Nomination

We're looking for candidates for the 2017-2018 Silver Medal Award. Your help is needed by submitting a name of an advertising professional you feel should be considered for this most prestigious award.

To help in guiding your nomination of a person who has made outstanding contributions to the advertising profession, please review the list of prior Silver Medal Award recipients and necessary criteria.

The selection committee (past 3 Silver Medal Award winners) may not know your nominee, so please provide AS MUCH INFORMATION AS POSSIBLE.

Please submit your nomination form to AAF Toledo by: Monday, November 27.

Your thoughtful and prompt response will be greatly appreciated.


Member Company Profile

Hanson Inc.
Be Yourself. Own the Adventure. Stay Curious. Get Emotional. Embrace Family.
At Hanson, these are not only the company's values but also an apt description of the passion each employee brings to their work. The agency's roots in digital keep them constantly on their toes, looking forward on behalf of clients, while also staying grounded in creating solutions that really work--for customers and for client's businesses.
They deliver a deep understanding of marketing and brand strategy, translated into effective digital solutions, creating opportunities for clients to interact with their customers in meaningful ways. They're known for delivering the right experience, at the right time, in the right context for the user.
Solutions are customized around Hanson's core offerings of: brand strategy and digital marketing; technology and integration; mobile applications and emerging platforms; content marketing and social engagement; and visual storytelling and video production.
Founded by Steve Hanson over 25 years ago in downtown Toledo, the company initially specialized in video production but quickly expanded into other digital solutions. For the last ten years they have served local and international client partners from their main offices in Arrowhead Park, adding a second office in Columbus a few years ago. This past July, they moved their headquarters back to downtown Toledo.
For more information, visit , or follow them on Facebook , Instagram , or Twitter .

New Members

Welcome New Members

Angie Ash 
Executive Vice President
Fruchtman Marketing

Rachel Aumiller 
Project Mananger
Great Lakes Marketing Manager
Karrie Brock

Vondalynn Dias 
On Air Personality

Aaron Miller 
Account Manager
Jenna Spetz
Art Director
The Blade
Lucas Sigurdson 
Social Media Manager
Balance Pan-Asian Grille

2017-2018 Membership Renewal


JULY 1, 2017

Please renew as soon as possible.

Not a member?
contact Patty with questions at 419.866.4199

AAF Alert - Tax Reform

AAF Colleague:
As I am sure you are aware, the United States Congress and the White House are expected to release a federal tax reform proposal in the next few weeks.  Members of the House and Senate tax-writing committees are currently working to determine how to pay for the bill.
Advertising is at great risk.  In a meeting this week with representatives of the ad industry a senior tax advisor to a member of the Senate leadership told us that advertising "is on the chopping block for sure" and may be close to a "done deal."
The House version of the last comprehensive tax reform proposal in 2014 would have created at $169 billion tax on advertising over 10 years.  It looks as if Congress and the Trump Administration may be going down that road again.
It is vital that you and other members of your company or ad club contact your Senators and Representative and urge them to oppose any effort to place a tax on advertising by reducing the amount of advertising a business may claim as a normal and necessary business expense.
You can find contact information for your Senators here and Representatives here .
According to studies designed by a Nobel winning economist a tax on advertising must be opposed because:
  • Advertising is the engine of the U.S. economy and generates $5.8 trillion in economic activity
  • Advertising supports 20 million American jobs
  • Every $1 million spent on advertising supports 67 jobs across American industries
  • Every advertising job supports 34 jobs across other industries.
Feel free to contact me if you would like to include data for your state or congressional district.
I urge you to contact your Senators and Representatives as soon as possible.  Please let me know if you have any questions and I would appreciate a report on any responses you may get.
Thank you for your support of the advertising industry and the AAF.
Clark Rector
Executive Vice President-Government Affairs
American Advertising Federation
1101 Vermont Avenue, NW, 5th Floor
Washington, DC  20005
Follow me on Twitter @ClarkRector1
Find AAF on Facebook® & follow on Twitter

Career Opportunities

Job Posting

AAF Toledo's marketing job board will put your job posting in front of the most robust network of marketing and advertising talent in the Toledo Area.

Your posting will be placed on the AAF Toledo job board/career tab for 30 days. It will also receive one mention in the monthly AAF Toledo e-newsletter (which is sent to all AAF Toledo members) and one mention per week (4x) on each of AAF Toledo's social media channels (Facebook, Instagram, LinkedIn, and Twitter).

Price: $50 non-members

Job postings are free for AAF Toledo members. Take advantage of this member benefit and join today

submission form

Processing Rules & Regulations:
Once AAF Toledo receives your request for a job posting the Executive Director will approve the posting. At this time the company/individual posting the job will pay a fee of $50.

*AAF Toledo has the right to refuse any job postings at anytime.*


AAF Toledo Blog

How to Submit a Guest Blog Post to AAF Toledo
The ideal length for a post is between 850 and 1,000 words and must not have been previously published.
Come up with a great idea. To be considered, AAFTOL blog topics should be related to advertising, marketing and communications. Write something that you would want to read yourself.
Send a proposal. Send a brief proposal to Please do not send the full article. Keep it brief: a tentative headline; two or three sentences explaining what the blog will be about; and one sentence saying why you are qualified to write it. Based on this proposal AAFTOL will let you know within three business days whether to submit the article.
Write with the reader in mind. Writing for the web is different from writing for print. The best way to organize the piece is to start with a brief set-up that hooks the reader. Then organize the rest in segments. Assume the reader is busy and has a short attention span. Short paragraphs and headings within the article make it easier to read.
Include a brief bio at the top. Your name; the name of your company (with a link to your website); and if you've written a book relevant to the article, the title of that book with a link to the Amazon page or to your website if the book is available for sale there. If you tweet, please indicate that, and include a link to your Twitter profile page.
Submit the completed article. Please submit your final version by pasting into the body of an e-mail, or attach it as a Microsoft word document. Your submission will be reviewed by AAFTOL editorial board. If we have any questions, comments or concerns, we will contact you.
What happens next? AAFTOL will acknowledge receipt of the blog within 24 hours, and let you know within a week whether it has been accepted for publication. If it is, AAFTOL reserves the right to edit the article, including changes in the text, subheads and headline, to improve readability and maximize web traffic.



About AAF Toledo


AAF Toledo, formerly the Advertising Club of Toledo, is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials.  The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.    


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