September 2017
IT'S A JUNGLE OUT THERE: HOW TO EFFECTIVELY NAVIGATE AMAZON HQ2
   
On the morning of September 7, Amazon sent the economic development industry into a frenzy with its HQ2 announcement. Now, communities from all over North America are feverishly assembling their proposals to be considered as the location of HQ2 - one of the highest profile economic development projects of all time.

The Amazon buzz is louder than anything we've experienced in our 20+ years as strategists.  Regardless of whether your community plans to bid (if you are, good luck!), HQ2 has elevated the economic development industry onto a national stage. With so many people talking about Amazon, now is the opportune time to educate your community about economic development, the site selection process, and what it takes to compete. It's a jungle out there! As your Chief Sherpa, here are a few pointers on how to navigate the Amazon in your community.

WOMEN IN MANUFACTURING: CLOSING THE GAP
  
By Noelle Salerno & Jennifer Vernon

Women have played a role in the manufacturing industry since World War II, when the U.S. government called upon women to fill vacated positions left by male enlistment in the armed services. During those years, women took up jobs in the factories and shipyards that were largely considered to be only suitable for men. The image of Rosie the Riveter, among others, was used as a campaign to draw women into the workforce, appealing to their sense of patriotism. And it worked. During these times, women excelled at jobs in the aviation, munitions, and many other industries. But as the war ended, a majority of these women left their factory jobs or were replaced by the men returning from war.

This article was originally published in Area Development, issue Q3 2017. Read more about women in manufacturing.

CLIENTS WIN EXCELLENCE IN ECONOMIC DEVELOPMENT AWARDS AT I EDC 2017 ANNUAL CONFERENCE
 
Congratulations to the  Charleston Regional Development Alliance and Estes Park EDC, who took home Excellence in Economic Development Awards from IEDC's 2017 Annual Conference!

The Charleston Economic Development Alliance won a highly prestigious award, a Gold Excellence in Economic Development Award for  Opportunity Next: Building a Globally Competitive Economy for Charleston. The 5-year economic development strategy was the winner of the Multi Year Economic Development Category. As the authors of Opportunity Next, we are thrilled that the CRDA is being recognized for its success implementing the strategy. The CRDA also won a Silver Excellence in Economic Development Award for its redesigned 2016 website in the category of General Purpose Website. Read more on CRDA's website.

Estes Park EDC won a Silver Excellence in Economic Development Award for the EDC's website in the category of General Purpose Website. We're so happy to have worked with such a wonderful community, and excited to see their outstanding marketing efforts being recognized. Read more at Estes Park EDC's website. 

We celebrate your success, CRDA and Estes Park EDC, and can't wait to see more clients win big at IEDC 2018!

AVALANCHE SERVING THE AUSTIN COMMUNITY  
 
Avalanche's passion is to help communities become more vibrant, prosperous places, including our home town of Austin, Texas.  

Consultant Noelle Salerno serves on the Institute of Diversity and Civic Life board and is part of the Marketing Team. The Institute of Diversity and Civic Life is an organization in Austin that seeks to advance residents' understanding of religious and cultural diversity, and advocate for a more inclusive public sphere. Noelle will be working with other IDCL members on the #ThisTexan social media campaign, which positively highlights the multitude of  ethnicities, cultures, religions, and races found in Texas. 

Senior Consultant Tony DeLisi serves as the Treasurer for Generation Waller , a group of young professionals within the   Waller Creek Conservancy   that seek to advance the Conservancy's mission of creating and maintaining the green spaces around a r estored Waller Creek in Austin. Tony helped establish Generation Waller, and served as the Committee  Chair  before serving as Treasurer.  In addition to being a part of Generation Waller, Tony also frequently volunteers for the Waller Creek Conservancy.

Project Coordinator Marian Kansas is the co-founder and director for the Heartland Theatre Collective, a new theatre company in Austin that produces new plays about feminists issues in Texas. Marian directed the Heartland Theatre Collective's first production, Dust, which was nominated for an Austin Critic's Table Awards for Best New Play, and more recently nominated for the B. Iden Payne Awards for Outstanding Supporting Actress in a Drama. 

AVALANCHE IN ACTION

This month, Noelle and Amy traveled to Indianapolis to kick off a marketing strategy for the  Indy Chamber. Next, Amy and Chris led our fourth workshop with our 65-member C ATLYST Strategy Committee, which is putting tremendous thought and energy into crafting a 10-county CEDS for the  Atlanta Regional Commission. Noelle and Chris wrapped the month with a trip to the Piedmont Triad in North Carolina, a vibrant region that is not only a great place for business but also a hub of arts and fine craft.

Here are a few snapshots of Avalanche in action:

  


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AVALANCHE:  RESEARCH, MARKETING, STRATEGY
Avalanche Consulting  is the nation's premier economic development strategist. We are the best in the business at translating complex information into strategies, marketing messages, and motivation for action. We are deeply driven to make a positive impact and seek clients who are equally inspired to energize their economies. Headquartered in Austin, Texas, Avalanche was established in 2005 and has assisted more than 150 communities across the US and abroad. 

LET HEADLIGHT ILLUMINATE DATA ON YOUR REGION
Headlight is Avalanche's award-winning online data system that enab les economic and workforce development organizations to produce data-intensive websites on their region's economy and workforce, allowing them to better serve prospects, site selectors, and their community. Data can be aggregated into one central website or  embedded into your organization's existing website.


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