| Regarding Under Armour's growth and the importance of endorsement deals, Trefis writes, "In our forecast, we have projected the company's footwear line to grow at a rate in the mid-30's. However, if the company can convince high performing athletes to endorse its brand, it can post a higher rate than that. One example of this is the effect current endorser Stephen Curry's strong performances in 2015 have had on sales of the CurryOne line of shoes released by Under Armour."
Endorsements work not just because they spread awareness of a product's existence, but also because they capitalize on the desire many of us hold to emulate celebrities and buy into the products or ideas to which they have given their literal or implied seals of approval.
This social phenomenon spills into food and has a profound affect on our eating behaviors. But should it?
Thanks,
Jonah Soolman, Registered Dietitian / Co-Owner
|
You Are Not Tom Brady
The influence that celebrities have on our own behavior is the driving principle behind sponsorship deals. But if you are considering emulating Tom Brady's diet, think again. Read More
|
He Said, She Said: Celebrity Diets
From E! to ESPN, the National Enquirer to the New York Times, and Reddit to Facebook, we have no shortage of outlets telling us about the latest celebrity diets. To what extent should we let the eating behaviors of actors, musicians, athletes, models, and other well-known individuals affect our own?
|
He Said
|
She Said
Every time a new celebrity announces their latest and greatest diet discovery, it makes me cringe. Given that the majority of my patients are those that struggle with eating disorders (ED), I am fully aware that these diets can be the gateway to a life full of pain and suffering, as most EDs start when one decides to diet.
Read More
|
|
|
Conference Talk
Thank you for all of the positive feedback we have received regarding the talk Jonah gave at last month's
Association for Size Diversity and Health conference. If you missed it, check it out here!
|
Zucchini Bisque
This soup can be served hot, cold, or room temperature, making it a great year-round treat.
Ingredients
* 1 medium onion
* 4 tablespoons butter
* 1.5 pounds zucchini
*1.5 cups chicken stock
* 0.5 teaspoons ground nutmeg
* 1 teaspoon dried basil
* 1 teaspoon salt
* black pepper, to taste
* 0.5 cup light cream (optional)
Instructions
1) Chop onion and saute with butter in large saucepan. Saute until onions are limp, but not brown.
Read More
|
|
|
