April 2017
The Silver Fox Advisor
Advising, Consulting And Mentoring Greater Houston Area Business Since 1986
From the Editor...

Richard Hendee

Probably one of the most valuable assets most businesses have is their customer base. Your Company may have the best products and services at the most competitive price, but if you aren't selling those great products and services, your cash register is not ringing.
Whether your Company is a B2B business or a B2C business you need to continually stay in front of your customers. People typically will buy when the need arises, and those need situations can come today, tomorrow, next week, or even next year. I would bet you receive e-mails daily from companies like Amazon, big box retailers, phone providers, some entity that you purchased goods or services from that has your e-mail address and you likely say - Why do they keep e-mailing me?
"WOW, Great Question..."

By Salty Thompson, President of LeaderShift, LLC and a Silver Fox Advisor
"Wow, great question!" As an executive and business advisor, I get an endorphin rush when one of my clients responds in this way to one of my questions. Sometimes, a statement like this is a device they may use to stall or delay their answer or to make time to think about the question I raised. Whether "wow, great question" is a delay device or a genuine reaction to a thought provoking inquiry, it is still good feedback to me as a coach and advisor that I may have struck a nerve or given pause to the executive, thus giving him or her a moment to consider something that had not yet occurred to them.
Several years ago, I had the opportunity to hear Best-Selling author, Daniel Pink speak at a conference. He gave a great talk and made a statement that was a game changer for me and my thinking. He said, "Questions Beat Answers." Simple, yet profound.
"CYBER SECURITY IN 2017 - Spanning Industrial Controls to Small Business"
Silver Fox Advisor - Lunch & Learn
Silver Fox Advisors April Lunch & Learn Program, scheduled for Thursday April 27, 2017, will feature Ted Gutierrez, Co-Founder and CEO of Cyber Threat Be Gone - Houston's first comprehensive cyber security provider focused on keeping you in business. Richard Hendee, President of the Silver Fox Advisors, stated, "Ted Gutierrez is a native Houstonian and a West Point Graduate who served in Iraq as a Reconnaissance and Surveillance expert. He led a security detachment to protect US civilian and military leadership throughout the Baghdad area of operations utilizing ground and air assets he knows what the real cyber treats are that we all face each and every day."
During his career Mr. Gutierrez not only managed quality assurance at Shell for sixteen offshore rigs in the Gulf of Mexico, but also traveled to seven countries to conduct 75+ audits over a two-year period.


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Silver Fox Advisors
Silver Fox Advisors are current and former business owners, entrepreneurs and executives dedicated to assisting business owners to improve their enterprises through mentoring and consulting. Advisors have been sharing their knowledge, experience and skills since 1986. To work with a Sliver Fox Advisor, please visit our website at www.silverfox.org and select your advisor.
Upcoming Events

Lunch & Learn

Thursday, April 23, 2017
Guest Speaker: Ted Gutierrez, Co-Founder and CEO of Cyber Threat Be Gone

Topic: "CYBER SECURITY IN 2017-Spanning from Industrial Controls to Small Business"

Location: The Houston Racquet Club
1079 Memorial Drive
Houston, TX 77024
This Month's Featured Book
by a Silver Fox Advisor

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